12 Powerful WordPress Plugins To Grow Email List 3x Faster

WordPress Plugins To Grow Email List

Are you searching for the very best WordPress mailing record plugin to develop your email mailing record? Just carry on the post to get WordPress Plugins To Grow Email List using various plugins and tricks.

Possibly you desire a primary plugin for creating opt-in varieties. Or, possibly you want a full-featured record constructing plugin that provides superior options corresponding to split-testing, lead magnet supply, or multi-step varieties, and so forth.

There are such a lot of plugins available on the market however which do you have to select?

On this put up, you’ll uncover the very best WordPress email mailing record constructing plugins available on the market – damaged down by class.

First, we’ll have a look at email subscription plugins, then we’ll have a look at touchdown web page plugins and different kinds of opt-in type plugins.

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And on the finish, I’ll share suggestions for various use circumstances.

Prepared? Let’s get began.Desk of contents

  • The perfect WordPress Email subscription plugins
  • The perfect touchdown web page builders for WordPress
  • Different Email seize plugins for WordPress
  • How to decide on the very best WordPress mailing record plugin for you
  • Selecting an Email service supplier
  • Wrapping it up

The perfect WordPress Email subscription plugins

Wish to add opt-in varieties to your WordPress web site? No drawback. These WordPress plugins make it simple to add opt-in varieties that convert.

1. Thrive Leads

Thrive Leads is essentially the most feature-intensive WordPress Email subscription plugin available on the market.

Thrive Leads BW example

This highly effective plugin means that you can design and deploy opt-in varieties utilizing a drag & drop editor. Customise one of many 60+ included templates or create the proper opt-in type from scratch.

Then, select the way you need your varieties to be displayed. You may set sure type sorts to look based mostly on exit intent, time on web page, or quite a lot of different triggers.

And, you possibly can show varieties on particular posts and pages or by way of classes, tags, and so forth. And create devoted varieties for cellular and desktop.

You may run A/B assessments to search out what converts finest to your viewers. Duplicate a type to check copy & design adjustments or check totally different type sorts towards one another for optimum conversions.

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Thrive Leads additionally provides you deep reporting and analytical insights so you possibly can perceive how your varieties are performing, and the place your highest changing visitors comes from.

Key options:

  • Helps virtually each sort of opt-in type – Add mobile-specific varieties, 2-step varieties, popovers, in-content varieties, after put up varieties, slide-ins, widgets, content material lockers, ribbons, and extra.
  • API integrations and customized HTML varieties – Most Email suppliers are supported. Customized HTML varieties present a option to join any that aren’t supported.
  • Increase conversions with SmartLinks – Show totally different content material to those that have already signed as much as your Email record. Nice for reinforcing product gross sales after folks be part of your mailing record.


Thrive Leads is a part of the Thrive Suite which prices $19/month (billed yearly). The Thrive Suite contains entry to Thrive Theme Builder, Thrive Optimize and rather more. Get entry to Thrive Leads

Be taught extra in our Thrive Leads evaluation.

2. ConvertPro

ConvertPro is a well-liked WordPress opt-in type plugin from Brainstorm Power. The identical firm behind the Astra Theme and Schema Professional plugin.


With this plugin, you possibly can deploy a variety of opt-in type sorts utilizing a drag & drop editor. And leverage loads of concentrating on & behavioural set off choices.

You get entry type sorts you’d count on corresponding to popovers, widgets, slide-ins, and so forth. In addition to the extra superior sorts corresponding to sure/no varieties, multi-state, and content material locking.

You’ll discover assist for a variety of Email service suppliers corresponding to Mailerlite, ConvertKit, ActiveCampaign, AWeber, SendinBlue, GetResponse, MailChimp, and extra (view full record).

ConvertPro is a modular plugin. What does this imply? Whereas it’s loaded with helpful options, you possibly can disable those you don’t want. It will enhance your web site’s efficiency.

Modules you possibly can disable embody the likes of reporting, A/B testing, Email integrations, and so forth.

Superior concentrating on performance means that you can create varieties concentrating on particular international locations, all EU international locations, or non-EU international locations, for instance. It’s also possible to goal particular units corresponding to cellular & desktop.


  • Superior show triggers – The widest choice of show triggers I’ve present in a plugin. Contains time on web page, inactivity, scroll to CSS class, exit intent, and extra. They are often stacked and configured teams.
  • Superior concentrating on performance – Guarantee the fitting folks see the fitting varieties in your web site. Goal varieties to particular pages, posts or taxonomies. Geographical concentrating on additionally out there.
  • Modular plugin design – Flip off the options you don’t want to enhance web site efficiency.


$99 for limitless web sites. Their development bundle is $249 and contains entry to all of their different merchandise together with Astra Professional, Schema Professional, and extra.Get ConvertPro

3. ConvertBox

ConvertBox is a hidden gem on the planet of lead technology instruments. It’s a SaaS platform that connects on to WordPress.


Through the years I’ve examined lots of instruments designed to create Email enroll varieties however this has the best consumer interface I’ve tried.

I can go from opening the editor to publishing a type in minutes. There aren’t many templates to select from however these which might be out there look nice.

You may create a number of totally different type sorts – sticky bars, popovers, slide-ins, embedded varieties and full web page varieties. New options are added incessantly.

You may run A/B cut up assessments shortly by duplicating an current type, show your varieties the URL’s you select or exclude (or classes and tags you probably have their WordPress plugin put in.)

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There are a variety of concentrating on guidelines you need to use which embody machine sort, location, URL string, referring web site, and extra.

What stands out above all else is how simple it’s to arrange a number of alternative varieties the place every reply can assign subscribers to a unique tag/group/record – that is extraordinarily highly effective when used for Email segmentation funnels.

Key options:

  • API integrations and customized HTML varieties – Most Email service suppliers are supported, but when yours isn’t – you need to use their customized HTML type possibility.
  • Superior show and concentrating on choices – Show varieties when customers are about to go away, on a timer, hyperlink click on, and so forth. Then choose precisely which web page, and which concentrating on choices (location, referring web site, and so forth.) you need to use.
  • Actual-time analytics – See precisely how your varieties and split-tests are performing. Not solely will you see leads, views, and conversion charges, however you’ll additionally see interactions.


$495 lifetime supply out there for a restricted time. Helps 500,000 month-to-month impressions and 50 web sites. After that, it seems to be priced at $99/month. Sadly we’ve no ETA on when their pricing will adjustments. Get ConvertBox

4. Bloom

Bloom is a full-featured record constructing plugin for WordPress, created by the staff at Elegant Themes.


Use this plugin so as to add 6 various kinds of opt-in varieties – together with popovers, widgets, fly-ins, under put up varieties, inline varieties, and content material lockers.

There isn’t a visible editor or perhaps a reside preview such as you get with ConvertPro and Thrive Leads – however the edit is easy to make use of.

You get entry to lots of templates however most of them look fairly comparable. Limitless Email accounts might be related, and there’s a customized HTML type possibility for any suppliers there isn’t a direct API integration for.

Good analytics performance and concentrating on options are included.

Key options:

  • Easy editor with loads of templates – It’s not a drag & drop editor nevertheless it’s simple to make use of.
  • Constructed-in type analytics – The whole lot you have to monitor efficiency.
  • Superior concentrating on – Show opt-in varieties on particular pages, posts, and classes. Exclude from particular pages when wanted.


$89/yr for limitless web sites and entry to all different Elegant Themes merchandise. Together with the favored Divi theme, a social sharing plugin and extra.Get Bloom

5. WP Subscribe

WP Subscribe is a free opt-in type plugin for WordPress that’s extraordinarily light-weight.

WP Subscribe

This plugin is free and designed to be so simple as attainable.

Simply set up & activate, then head to your widgets web page and add the widget to whichever widget space you want.

It’s pretty restricted however when you solely need to add primary opt-in varieties to widget areas – it may very well be all you want.

There’s a professional model of this plugin which presents the choice to vary colors, show exit intent popovers, and extra.

Key options:

  • Assist for a number of Email suppliers – At present, MailChimp, AWeber and Feedburner are supported.
  • Easy opt-in varieties – Simply add an opt-in type to widget areas in your WordPress web site.
  • Professional model provides further options and integrations – This contains extra integrations for MailRelay, Mad Mimi, MailPoet, Mailerlite, GetResponse, and extra.


FREE. Professional model prices $29 for 1 web site or $59 for limitless web sites.Strive WP Subscribe FreeStrive WP Subscribe Professional

6. WP Notification Bar Professional

WP Notification Bar Professional makes it simple so as to add notification bars to the highest or backside of your WordPress web site.

WP Notification Bar Pro

You may select to show an opt-in type inside notification bars, or you possibly can show textual content & a button linking to certainly one of your touchdown pages.

It’s also possible to show textual content, hyperlinks to your social profiles, or a timer.

This plugin means that you can select the place in your web site your notification bars are displayed, and who it’s exhibited to.

For instance, you would select to point out sure bars solely on cellular, whereas hiding them on desktop. Or you would create particular bars for Search Engine Guests.

A precedence might be set in case there are a number of bars displaying on a single web page – this ensures guests don’t see a number of bars.

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There’s a free model of this plugin that can be utilized to hyperlink to touchdown pages or show customized content material however there isn’t any opt-in type performance.

Key options:

  • A/B cut up testing – Uncover what converts finest to your viewers.
  • Fundamental analytics – Observe which notification bars your guests are clicking on.
  • Helps hottest Email suppliers – This contains MailChimp, GetResponse, AWeber, Marketing campaign Monitor, Fixed Contact, ActiveCampaign, Benchmark, Sendinblue, Drip, ConvertKit, Mad Mimi, and extra.
  • A number of bar sorts – Decide-in type, timer, textual content, button, social profiles, and extra.


$29 for one web site. Unlock limitless web sites for $59.Get WP Notification Bar Professional

7. MailChimp for WordPress (MC4WP)

As you’ve in all probability guessed from the identify, MailChimp for WordPress helps you join your WordPress web site along with your MailChimp account.

MailChimp for WordPress

For those who’re searching for a fast and simple manner so as to add opt-in varieties to your web site, and you utilize MailChimp – this plugin is a pleasant free possibility.

It’s considerably restricted on large options nevertheless it provides some smaller options that different plugins don’t supply.

For instance, you possibly can add “tick to subscribe” packing containers to remark varieties, registration varieties, WooCommerce checkout pages, and extra.

You get full management over type fields and may simply customise colours to match your web site’s branding.

Key options:

  • Straightforward manner so as to add opt-in varieties – Fast to combine with primary customization.
  • Click on to subscribe tick field function – Add tick packing containers to feedback, registration varieties, and extra.
  • Integrates properly with different common plugins – Integrates properly with WooCommerce, Contact Type 7, Gravity Kinds, WPForms, BuddyPress, MemberPress, and extra.


FREE.Get MailChimp for WordPress Free

The perfect touchdown web page builders for WordPress

Utilizing a devoted touchdown web page is an effective way to get extra Email subscribers. They’re very best for paid visitors they usually convert much better than an opt-in type in your weblog.

These WordPress plugins make it simple to create Email seize pages, gross sales pages, and different funnel pages.

I extremely suggest testing my article on WordPress touchdown web page plugins, however listed below are my high picks:

8. Thrive Architect

Thrive Architect is among the finest touchdown web page plugins available on the market. With it’s drag & drop editor and themed template units, it’s very best for creating Email seize pages.

Thrive Architect

With this plugin, you get among the finest visible editors round supplying you with the flexibility to customise freely. Together with the choice to vary how pages show on cellular units. For instance, you possibly can cover sure components from cellular units.

Begin your touchdown web page from scratch or one of many 270+ touchdown web page templates.

Templates embody webinar pages, course pages, opt-in type pages, gross sales pages, and extra.

Key options:

  • 270+ touchdown web page templates – Grouped into themed units so you possibly can construct gross sales funnels with constant branding.
  • Construct touchdown pages quicker with web page blocks – Construct complete pages in minutes utilizing pre-designed content material blocks.
  • Deep integration with different plugins within the Thrive Suite – If you use different plugins corresponding to Thrive Leads, Thrive Quiz Builder, and Thrive Feedback – they seem as components so as to add inside Thrive Architect.
  • A/B split-testing add-on out there – Whereas you need to use a free instrument like Google Optimize, it’s a lot quicker to make use of Thrive Optimize because it’s a part of the Thrive Suite.


Thrive Architect prices $90/quarter a part of the Thrive Suite membership. The Thrive Suite contains entry to Thrive Theme Builder, Thrive Optimize and rather more.Get entry to Thrive Architect

9. OptimizePress 3

OptimizePress is a conversion-suite that features a highly effective plugin for constructing touchdown pages and gross sales funnels.

OptimizePress 3

For those who’ve heard about OptimizePress earlier than – overlook every thing you’ve heard.

With model 3, their complete plugin was re-built from the bottom up.

OptimizePress now has the quickest editor I’ve examined. That’s from each a back-end and front-end loading perspective. And from a UX perspective, it beats lots of SaaS platforms I’ve examined.

It comes with loads of templates for all kinds of funnel pages and it’s personal WordPress theme that means that you can add opt-in varieties to your website – proper out of the field.

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There’s additionally a funnel builder that means that you can construct complete gross sales funnels, A/B check your touchdown pages and consider detailed analytics.

Their checkout add-on means that you can construct checkout pages and deal with your entire technique of promoting digital merchandise. Proper from integrating cost suppliers like Stripe to delivering digital merchandise to your clients.

Key options:

  • 100+ touchdown web page templates – Create all kinds of kinds of touchdown pages & funnel pages utilizing these templates.
  • Web page sections – Just like with Thrive Architect’s web page blocks, you possibly can add pre-designed content material blocks to hurry up the design course of.
  • WordPress theme – Features a customizable theme with opt-in type performance.
  • Funnel builder – Create complete gross sales funnels simply. Funnel sorts embody launch funnels, record constructing funnels, webinar funnels, and extra.
  • A/B testing & analytics – No want to make use of an exterior plugin like Google Optimize.
  • Checkout builder – Construct your individual checkout pages and combine straight with cost suppliers like Stripe.


Touchdown web page builder begins at $99/yr. OptimizeFunnels and all different add-ons can be found for $199/yr and can be utilized on 20 private websites.Get OptimizePress

10. Leadpages

Leadpages is a lead technology platform with a fantastic touchdown web page builder that integrates straight with WordPress.


Resulting from Leadpages being a SaaS app, it hosts your entire touchdown pages for you. You may host touchdown pages on a Leadpages URL or you need to use their WordPress plugin to combine straight along with your web site.

There are over 100 touchdown web page templates you possibly can customise – this contains Email seize pages, lead technology pages, gross sales pages, webinar pages, and extra.

What I like about Leadpages is the comfort and ease. I can handle touchdown pages throughout a number of domains from a single dashboard and run A/B assessments with a couple of clicks. Then, their reporting reveals me how my pages are performing.

WordPress Plugins To Grow Email List

Different lead technology options embody alert bars, popovers, and LeadLinks. Leadpages additionally doubles as an internet site builder.

Key options:

  • Leadmeter conversion assistant – This instrument evaluates your touchdown web page and offers suggestions as you’re constructing it.
  • Digital asset supply – Ship lead magnets to your subscribers utilizing this handy function.
  • Checkout builder – Stripe integration made simple.
  • Constructed-in A/B testing – Run split-tests shortly and consider analytics to watch efficiency.


The Commonplace plan begins from $27/month when billed yearly. If you need split-testing, make sure to seize the Professional plan at $59/month when billed yearly.Strive Leadpages Free

Different Email seize plugins for WordPress

Other than including email seize varieties and creating touchdown pages, there are a bunch of different distinctive methods to develop your email record.

In some circumstances, these plugins may even assist you drive extra visitors to your web site.

11. Thrive Quiz Builder

Thrive Quiz Builder makes it simple to create viral quizzes that generate visitors and email subscribers.

Thrive Quiz Builder

Quizzes are probably the most underrated content material sorts you possibly can create and they’re very efficient at rising mailing lists. In actual fact, a pal of mine used viral quizzes to generate 5,000+ month-to-month guests to a model new web site – with a tiny viewers.

They’re fast to create and have viral social sharing built-in. Then, you possibly can reap the benefits of all of the visitors you obtain to construct your Email record.

Merely select a quiz template (record constructing on this case), customise your pages and add your questions & solutions.

And highly effective analytics mean you can see precisely how your quizzes are performing, and the place individuals are dropping off.

Key options:

  • Present customized presents to your readers – As a substitute of guessing what your readers need, you possibly can ask them. Then ship beneficial content material based mostly on their solutions.
  • Section your Email record simply – That is essential to get the very best efficiency out of your email record.
  • A/B check essential quiz phases to spice up conversions – A/B check your splash web page, opt-in gate, opt-in varieties, and outcomes pages to spice up efficiency.
  • Integrates with common Email suppliers – Thrive have loads of API integrations for common suppliers corresponding to ActiveCampaign, Drip, ConvertKit, Mailerlite, and extra.


$90/quarter a part of the Thrive Suite.Get entry to Thrive Quiz Builder

12. RafflePress

RafflePress is a robust giveaway plugin that can be utilized to extend visitors, social media followers, and email subscribers.


Again once I was managing a advertising and marketing company, giveaways had been certainly one of my favorite advertising and marketing techniques to make use of for brand spanking new purchasers.

With minimal effort and time, we might considerably increase visitors, social followers, and email subscribers. Free stuff is a robust motivator and viral sharing is built-in to the entry course of.

And, you don’t have to pay out for prizes. Simply attain out to manufacturers in your area of interest and ask them to donate prizes.

In alternate, they’ll get model consciousness and you may set extra entry strategies corresponding to following them on Twitter.

With RafflePress you possibly can arrange your individual giveaways quick utilizing pre-made templates.

And permit all kinds of entry sorts – becoming a member of your email record, following your social profiles, answering a query, and so forth.

You may select to embed your giveaway on any web page or create a giveaway touchdown web page.

Key options:

  • Create viral giveaways quick – A easy consumer interface means that you can create giveaways in minutes.
  • Embed your giveaway or use a touchdown web page – For those who don’t need to create a brand new put up/web page in your weblog, RafflePress can create a distraction free touchdown web page.
  • Integrations for common Email suppliers – You need to use any of the API integrations, connect with Zapier or use a customized internet type.


Plans begin from $49/yr however email integrations requires the Professional plan which is $99/yr. Get RafflePress

How to decide on the very best WordPress mailing record plugin for you

The perfect WordPress mailing record plugin will depend on your actual wants and what you’re attempting to perform.

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It’s additionally value contemplating what your wants could also be sooner or later as a result of it can save you a good bit of trouble by getting a plugin with extra options now.

I’ve included some particular suggestions under:

What’s the finest opt-in type plugin for WordPress?

Balancing value, options, and usefulness – Thrive Leads is a transparent winner.

For those who’re searching for a Thrive Leads different – try ConvertPro.

What’s the most inexpensive opt-in type plugin for WordPress?

If all you need is opt-in varieties for a single web site – Thrive Leads presents essentially the most worth given all the different plugins and themes included with Thrive Suite. Discuss with our Thrive Suite evaluation for extra particulars.

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For those who run a lot of web sites ConvertPro finally ends up providing essentially the most inexpensive answer at $99/yr for limitless websites. There’s a lifetime deal out there to save lots of extra money, and an company deal that features entry to all of their different merchandise.

What’s the best opt-in type plugin or instrument to make use of?

ConvertBox is certainly, essentially the most streamlined instrument I’ve examined for opt-in varieties.

It’s a SaaS platform, nevertheless it has a WordPress plugin for simple integration. As soon as the plugin is activated, you’ll see choices to focus on varieties utilizing WordPress tags and classes, along with particular person web page URLs.

It’s been in beta for a very long time nevertheless it’s much better than most different SaaS options available on the market.

There aren’t many templates however the performance is unbelievable and it’s extraordinarily fast to go from “I need an opt-in type” to having a type reside in your web site.

I’ve over 500,000 month-to-month guests. Which mailing record plugin ought to I select?

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SaaS opt-in type instruments get extraordinarily costly at this level. By which case, ConvertPro could be very best – notably as a result of it’s a modular plugin so you possibly can flip off options you don’t want.

Thrive Leads vs ConvertPro? Which ought to I select out of the 2?

Thrive Leads has extra templates and a greater editor. It’s simpler to make use of and has extra customization choices.

For instance, you possibly can create a type the place you cover sure components from cellular solely. That’s one thing you possibly can’t do with ConvertPro.

Alternatively, ConvertPro has higher behavioral concentrating on performance, and means that you can disable options you don’t want which can enhance web site efficiency.

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In the end, you possibly can’t go improper with both plugin.

Thrive Leads vs ConvertPro? Which ought to I select out of the 2?

Free mailing record plugins are troublesome to supply as a result of they require a lot upkeep. I’ve examined lots of freemium plugins however most aren’t a lot use until you pay for the improve and at that time, there are normally significantly better paid plugins out there.

That mentioned, WP Subscribe is an efficient free plugin from MyThemeShop. It helps MailChimp, AWeber, and Feedburner.

Selecting an email service supplier

The plugins talked about on this put up aren’t designed for sending emails.

Whereas there are WordPress plugins that supply this performance, I don’t suggest utilizing any of them. You’ll get the very best outcomes from a devoted email service supplier.

For those who don’t have already got an email service supplier, try my article evaluating email advertising and marketing companies to study extra.

Wrapping it up

Constructing an email record will get simpler when you will have the fitting plugin for the job.

The WordPress mailing record plugins listed above will assist you gather emails, generate leads, construct touchdown pages and extra.

You’ll be capable to reap the benefits of innovative options and techniques that may improve your Email enroll conversions considerably.

So, now it’s time to get began. Select a plugin and begin constructing your Email record.