The digital era has brought about a revolution in the online marketplace, and since then, everything has turned online. Website owners are working hard to achieve higher rankings in search results. Everyone is talking about the website’s on-page, off-page, and technical elements affecting its performance. Still, no one considers the significance of adequate web hosting.
Remember that good web hosting is just as vital as SEO optimization for a website. Even though web hosting and SEO are not directly related, web hosting can still have significant impacts on a website’s search engine optimization.
Numerous web hosting aspects can have an impact on your SEO efforts. Therefore, the relationship between web hosting and SEO is crucial to consider while assessing website performance.
If you, too, are wondering whether web hosting affects SEO, stick to this guide till the end to clarify your doubts. We have created this easy-to-learn guide to discuss how web hosting can affect SEO and what hosting factors you must consider while choosing the best web host.
Let’s get started!
# Does web hosting affect SEO?
Many factors affect the performance and SEO of a website, and web hosting is one of them. Factors such as server uptime, page loading speed, location of the server, and hosting limitations are some most important hosting factors that can have considerable effects on your website’s SEO.
Since Google rewards the best-performing website, the websites that are quick to load and well-optimized are likely to grab higher rankings on SERPs.
Let’s briefly discuss each web hosting factor to clarify your doubts about how web hosting impacts SEO.
# Factors Affecting Website’s SEO
The following are some web hosting factors that affect the website’s search engine optimization.
1. The Page Loading Speed
There’s no doubt that page loading speed is a valuable ranking factor. You might have heard that 40% of users readily abandon a website that takes 3 seconds or more to load. This means that the initial few seconds are crucial for websites to decide whether a user will continue on your site or bounce back to the search engines.
The more the bounce rate, the higher the chances of losing traffic which will significantly impact the SEO as well as the search rankings.
Therefore, in order to provide a great user experience, your website needs to load faster. The loading speed of your page depends on your web hosting efficiency and the hosting plan you choose. For instance, a shared hosting plan can be a cost-effective solution but can pose challenges for major sites due to the limited resources and shared environment, which can’t handle huge traffic loads.
VPS and dedicated plans, on the other hand, can potentially back a website’s performance, provide fast loading speeds, and manage huge traffics. No matter what plan you choose, whether shared, VPS, or dedicated, all plans are good for SEO, but you need to make the right choice. Just make sure that you choose the web hosting plan based on your website’s needs to perform better on SERPs.
2. The Server Downtime
Would you be ok if your site is down on a regular basis? Definitely not. Right?
The frequent server failures or downtimes can prevent your site from loading, directing you to a blank page with a 505 error. This is the worst experience for a user, even more than the slow-loading website. The reason for this is the unreliable hosting service. Server downtimes can cost your website’s performance, reliability, and authority.
For instance, the poor user experience increases the site’s bounce rate, affecting the SEO. Additionally, frequent downtimes pose your site as an unreliable source to search engines leading to a drop in your ranking that impacts your SEO. Therefore, ensure that you carefully purchase web hosting services from a reliable host with more than 95% uptime. This will minimize your downtimes leading to stable and uninterrupted performance supporting your SEO.
3. The Location of Hosting Servers
The location of your hosting servers is another factor that can impact its SEO. Many hosting providers are shifting to CDN (content delivery network), but many still stick to traditional ways of hosting services which makes it essential to check the location of the hosting servers before shifting to a new host.
The host’s location impacts the speed and accessibility of a website because it takes longer for data to transfer from a distant location than from the closer one. Accordingly, the closer your server location is to most of your audience, the faster your website loads. Therefore, make sure you check the server situation before switching to a web host to avoid lag times and slow loadings and boost your website’s performance and SEO.
4. The Limitations of Web Hosting
Hosting limitations can also have a significant impact on your website performance and SEO. For instance, shared hosting plans come with limited resources and a less secure shared environment, which can impact your website performance, page loading speed, and, eventually, SEO.
In addition to this, many hosting providers pose unnatural or strange limitations, such as restricted access to .htaccess files or limited customization options, which can pose optimization challenges and indirectly affect the website’s performance and SEO.
5. The Type of Hosting Service
The type of web hosting you purchased for your website can also significantly impact your website performance and SEO. Hosting a website on your own or on a free plan can impact your website performance and SEO. This is because they are less customizable, and secure, and have limited resources. Shared hosting, on the contrary, is more secure and valuable than a free plan for new websites.
However, it is also not suitable for large websites with huge traffics. Limited resources with a shared environment can impact the SEO as well as the website’s performance. Therefore, it’s best for well-established large websites to go for higher plans such as VPS or dedicated that can provide a stable environment and boost website search engine optimization.
6. The Level of Security
Lastly, we have security as a factor that can impact website performance and SEO. The hosting services must be reliable and secure to protect websites from spam and malware attacks. In addition to this, Google also rewards sites with HTTPS-encrypted websites over HTTP versions to provide secure and reliable search results to its users.
Search engines do not prefer insecure and spammy websites and thus reward them with lower search rankings, impacting website SEO. Therefore, make sure you choose reliable and stable hosting services that ensure your website’s security and provide SSLs to protect it.
# Features to consider in a good host
So, these are the hosting factors that can significantly impact website performance and SEO. Therefore, website owners must opt for the best hosting solution to back their websites and perform better on search engines. Now, the question arises, how to choose a good host? Let me help you with this. Consider the following features in a host that can support your SEO and boost your website performance and search ranking.
1. Check the uptime guarantee.
While choosing a host, ensure to choose a host that provides a service uptime guarantee of more than 95%. This will make sure that your website is provided with uninterrupted services and will be up and running with no to fewer downtimes.
2. Choose an affordable, reliable, and secure host.
Before choosing a host, make sure to compare different web hosting services, check the reviews and features, and choose the most affordable, reliable, and secure host.
3. Seek the best support
Quality hosting support is critical and can assist you in times of need. Assess the reviews of different hosting providers and select the most helpful host.
4. Go for a CDN provider.
CDN refers to a content delivery network that helps to speed up a website by caching static assets such as images, JS, and CSS files. Check whether the hosting provider uses CDN to deliver content. This is because CDN can speed up your website loading speed and boost your SEO.
5. Go for a featureful and fast host.
Assess and evaluate all the features and resources provided by hosting providers to choose the best profitable host and go for the host which is capable of providing fast loading speeds. All these are valuable in supporting a website’s performance and search engine optimization and can help you flourish on the world wide web.
To concludeNow that you have gone through this detailed guide, you might have got a fair idea of how web hosting can affect SEO and all factors related to it. SEO is often only linked with on-page, off-page, and website technicalities. Also, most users majorly focus on the pricing and resources without considering the impacts of the unreliable host on the website’s SEO, which is a huge mistake.
It really doesn’t matter which host you choose, but the hosting factors, including reliability, uptime, loading speed, and security, greatly matter from an SEO perspective. Thus, hosting can have notable impacts on website traffic, ranking, and SEO without being directly related to it. We have outlined the factors that impact SEO as well as the qualities of a good host here.
Make sure you remember all of these and choose the best host for your website to support your search engine optimization. Hope this guide has helped you in clarifying your doubts concerning web hosting and SEO