11 Types of Digital Marketing : Strategize for Maximum Revenue

Published On - September 6, 2025

digiadamn Online Marketing, Digital Marketing

There are many forms of digital marketing. We’ll tell you in this blog article. Continue reading to find out the basics of each types of digital marketing.

Digital Marketing Agency

We’ve witnessed the rapid growth of digital marketing over our many years working with internet-related things. Digital marketing was a new trend that has been embraced by many people 20 years ago.

You’re fooling yourself if you don’t. Digital marketing is becoming more popular as businesses invest more of their marketing budgets in digital. Digital marketing is cheaper than advertising on TV or radio, and print marketing is less expensive.

Digital marketing campaigns are much easier to create, manage, and monitor. They also offer measurable results that can be tracked and measured in a way non-digital advertising and marketing cannot. We are in the digital age.

It can be daunting for a business to make their first steps into digital marketing. It can be overwhelming to absorb all the technical terminology and make it seem like you are lost in the fog.

Most companies are unable to invest in digital marketing because they don’t know exactly what they need.

Some digital marketing agencies will take advantage of this and offer the complete package. Digital marketing can be a major investment, but it doesn’t necessarily mean you have to spend all of the money.

Sometimes, it takes a little PPC to shift seasonal products or social media marketing to increase your online following.

No matter what your needs are, investing in digital marketing is the best way to achieve them.

The Revive team has put their heads together to create a list of all the types of digital marketing. This will help you better understand which type to invest in.

Old Marketing

While we are experts in digital marketing and may be biased, you should not invest all of your money in a digital budget. Although print marketing still works well to generate leads, its effectiveness has declined over time.

While digital marketing is taking over the world, the traditional methods of marketing are still relevant. Print marketing is losing relevance, but it’s not completely obsolete.

Everything is moving towards digitalization, and it’s easy to see why. Print is slowly disappearing as magazines can be read on tablets and ads appear in our social media feeds.

Although it may seem like it is slowly disappearing, it will eventually happen. When it comes to marketing budgets, you might consider putting more money into digital than printing.

Digital Marketing Categories

While we know there are many types of digital marketing, and we mean a lot, Neil Patel, a leading digital marketing expert, believes that all digital marketing can be divided into 11 categories. These are…

We’ll go over each category in detail so that you fully understand the areas you should be investing in. While the largest businesses have all the resources, smaller businesses can still benefit from a handful of services.

It all depends on your business type and goals. Do not be misled into believing you need all the services listed above.

Below is an infographic that lists all 11 types.

1. SEM

SEO or Search Engine Marketing can be used to refer to both PPC and search engine optimization. It’s not easy to bring in visitors to your site via search engines. SEO and PPC are both required to do this.

PPC is paid advertising. SEO works to bring in organic traffic. However, this doesn’t necessarily mean that SEO work can be free. We’ll go into more details below.

Keywords

Search engine marketing strategies are built on keywords. First, you must identify keywords that are relevant for your products or services.

Keywords should be keywords that are likely to be used by your potential customers when they search for something. Google Keyword Planner is a great way to start with keywords.

2. SEO

SEO stands for search engine optimization. SEO is the process of optimizing your business for search engines like Google or Bing. SEO is about improving your visibility to search engines by moving you up the search engine results pages rankings.

Many people won’t scroll to page 2 on search engines. SEO is vital to your business if you want more customers from online searches.

SEO is not a quick fix. We always tell our clients that SEO will take time and result in measurable results.

How It Works

We compare your keywords to determine where you rank against other competitors. The next step is to optimize your website and its content for search engines. We also build quality links to and from your site in order to make your website crawlable efficiently.

Search engine crawlers crawl your content to collect data and index it in search engines archives. Google will then return your site as the result of a search term that is relevant to you.

Ranking determines the relevancy of your site to a search term. It is important to rank in the top three spots.

Strategy

SEO is a continuous strategy. The more you invest in it the better the results. It’s not a quick fix.

3. PPC

PPC (pay-per-click) is a type of advertising that can be used on search engines like Google and Bing. This is a paid way to get to the top search engine results pages. PPC is the name of this method because it charges your account for each click on an advert.

Cost per click (or CPC) is the cost of an ad depending on your website’s quality score and the competition for the keyword.

PPC campaigns are a quick-term solution. Many use them to shift seasonal products and increase revenue.

Google Ads has approximately 4 spots, so it can be difficult to get your website on the first page for a specific keyword. SEO is about ranking your website on Google. However, PPC is buying your rank on the first page.

How It Works

Bidding on a keyword or search term can get you into one of the four ad spaces offered by Google.

PPC professionals use tools such as Google AdWords to find keywords that will help your website perform well. CPC is then determined based on the competition. Bidding against other keywords will result in your ad appearing in relevant search results. You will be charged if the user clicks on it.

Tip

Do your research. Find keywords that are profitable and don’t charge too much. Never be afraid to try out new strategies. You should think ahead of your competition, not with them

Strategy

Our clients often use both long-term and short-term PPC campaigns. Depending on the purpose of your PPC, it can either be short-term or long-term.

4. Social Media Marketing

Social media Marketing This is the process of marketing via, you guessed, social media. Online businesses need to invest in social marketing to reach new customers and grow their followings.

There are many social networks that can be used depending on the type of business you have. While all businesses should be on Facebook, if your business is B2B-focused, LinkedIn is the best.

Instagram is the best platform for visual businesses. You get the idea. If you’re not on social media , you should. But what are the best ways to market on social media .

How It Works

The goal of targeted ads and like campaigns on social media is to increase your following in order to gain more business.

Sites such as Facebook can collect information about your interests and likes, as well personal factors such as age, location, etc. Facebook business users have access to all of this data to create targeted ads that will appear in a selected demographic’s newsfeed.

These ads can be used for promotion of products or services, or to encourage users to “like” your page, which will keep them updated with your posts.

Strategy

SMM can be a long-term and short-term investment. While maintaining social media is important, targeted ads via the service don’t have to be used forever.

5. Content Marketing

This type of marketing is different from the ones we have previously mentioned. This is not about selling products or services directly to customers but creating rich and valuable content which enhances the customer experience.

Many of the most prominent brands around the globe will post videos, images and blogs that relate to their businesses. They are informative and entertaining. It is what creates a brand for your business and makes customers love you more.

It’s like marketing your brand without any incentive to sell anything behind your posts. You simply provide information that is both engaging and enriching.

How It Works

You can build a following by posting blogs, videos, and images. They will return to your site to find content that is useful.

Your customers will appreciate every blog and video you create, no matter what industry knowledge or business information it is.

Listening to your customers is key and delivering what they want. Shareworthy content can drive traffic to your site and possibly more business.

Strategy

Content Marketing is a long-term investment. SEO must be done continuously to get results.

6. Email Marketing

Email marketing is another form of marketing. You’ve probably guessed that it involves email. This is a type of direct marketing that sends information, offers and blogs. Directly to the inboxes of your mailing list.

Your marketing email will be visible amongst a sea of other emails. The trick is to get it read. It may appear alongside hundreds of emails. If your email isn’t eye-catching and appealing, it will likely be lost.

There are many email marketing agencies and tools that can help you. Email marketing can be a great way to reach your customers and interact with them after they make purchases, or even send them a newsletter.

Unsolicited email will get you in the spam folder. Be sure to gather your mailing list from your own sources and not from third-party companies. You must have their permission to receive your mail.

How It Works

You can use your existing mailing list to create a list of potential recipients for your mail. You need to send the correct email to the right people, whether it’s for remarketing purposes or updating them on a blog post.

After you have decided what mail you want to send, you can create an email that is on-brand using email marketing tools, or a digital agency *cough* us.

These tools can help increase traffic to your website or allow you to sell products by offering unique discount codes. You can track things such as opening rates and how many people clicked through to a link with the analytic tools.

Strategy

Email marketing can be both short-term and long-term. It can be a quick fix for sales if you send out unique discount codes that are only valid for a limited time.

You can also send newsletters or blogs to increase your website traffic. This can be used for a long time. People don’t like it if you send them email after email.

7. Influencer/Affiliate Marketing

Affiliate marketing and influencer marketing both rely on those who are in positions of power, such as industry experts or social media influencers. This is to help you market a product/service to their audience.

In recent years, it has become increasingly popular through websites like YouTube and Instagram. Companies will hire an influencer to promote their products and services on their social media pages or affiliate sites.

This collaboration can include giveaways of unique discount codes, sponsored posts or prize draws. To create buzz about your brand and business among the influencers.

How It Works

The investment cycle involves finding someone who has a large following. You can do this on social media or in an industry, and then approach them to discuss a collaboration.

Many will ask for payment or a percentage of sales from the people who purchase their products and services.

They’ll then create blogs, videos, or posts to “showcase” your collaboration and possibly increase sales for your company. It’s all about finding the right influencer to help your business.

Strategy

Affiliate marketing or Influencer can be used to promote a campaign that is short-term and help increase traffic or sales. An influencer won’t typically promote your product for more than one week. Their following disengages, meaning they get tired of seeing your product in their ‘idols feed).

8. Viral Marketing

Are you familiar with viral videos that you can find online? Some companies use viral videos as smart marketing. It doesn’t matter if you are promoting the product with a well-known viral content creator or social media influencer, viral marketing is about creating something that people will share.

How It Works

Viral images or videos will inadvertently promote a product/service (be it the product or the service being used, or just featured). The hopes are that this will be shared on social media.

It is very easy to understand the basics of viral marketing. It is important to create content that is compelling enough that people who interact with it want to share it instantly with their friends.

Strategy

This is a great option to b2c companies. There are many influencers and content producers out there who can combine influencer marketing and viral marketing to maximize the reach of your viral material.

Although viral marketing is one the most challenging types of digital marketing, it is possible to do. It is a good idea to research what has worked and what has not in the past.

You will see an increase of ROI if you produce viral content. This will lead to increased brand awareness. Consumers will associate positive values and viral content to your business.

9. Radio Advertising

Radio used to be based solely on radio waves. But radio is now digital. Radio advertising is now part of digital marketing. Digital advertising makes it easy to advertise on radio. Radio ads can be a great way for your brand or business to be heard.

How It Works

Targeted radio ads can be used for different areas. Radio advertising can now be targeted to different locations, so it doesn’t matter if you are targeting a national or local consumer base.

Non-premium users have the option to advertise via Spotify. You can target the ads you hear to them based on your location, age, gender, and other information that Spotify has provided.

Strategy

If you are a local business, consider targeted location ads. If you are a national business, consider Spotify advertising. This will allow you to target a specific demographic directly.

Spotify ads used to be a tedious task. But now, the most popular audio streaming platform offers a user-friendly self-service ad platform.

Spotify Ad Studio offers a voice-over option. You can type in your desired voice-over and the company will use its in-house voice actors for creating your ad.

10. Television advertising

Digital isn’t just for radio. You have many options if you want to advertise on TV without having to pay high-end ad slots on prime time television.

Even with the digital shift in Television Advertising and the social fragmentation of Television Advertising some still see the 30-second ad to be a crucial advertising tool over the next few years.

How It Works

Marketers use personal data from consumers to navigate this channel. They also employ new delivery methods such as addressable ads.

Television Advertising is now at the center of cross-channel marketing campaigns. Consumers will see ads on TV and on their digital devices, reinforcing the message.

Television ads can also be targeted to specific locations and demographics using Virgin, Sky TV.

It’s not limited to your TV. Adverts can appear halfway through your stream if you are using catch-up TV or on demand. This allows you to target specific audiences with targeted ads.

Strategy

Television Advertising is still a key component of the overall marketing mix. However, it’s important to adapt your strategy and pivot based on your audience and where they watch video content.

Television Advertising not only reaches a rapidly expanding generation of consumers, but also enables them to switch off traditional TV.

However, data-targeting has evolved to make it possible to personalize TV ads for large audiences.

This video intelligence allows you to target your audience with TV ads that are tailored to their interests. At times, this will have the greatest impact.

11. Mobile Advertising

Mobile advertising can be used in all types of digital marketing, as well as the other forms we have mentioned. Mobile advertising can take any form of digital marketing, including mobile social media ads and mobile searches ads.

Because mobile users spend more time using their mobile devices than any other device, businesses around the globe are shifting more of their advertising budget to mobile.

How It Works

Mobile ads can be targeted by audience segments and geofencing. Because geofencing relies on the consumer’s location, it is one of most popular strategies.

This strategy is lazer-focused as it allows you to target mobile ads to a specific audience.

Strategy

It is important to think carefully about how you can adapt your wider advertiser strategy to the mobile environment.

It is important to remember that your mobile screen has a smaller size than other devices. Also, intrusive interruptions are less appreciated on this device than on any other.

Once everything is prepared, launch your ad on the mobile device spectrum to test conversions.

When running your mobile advertising campaign, you can gather data and then invest more time to perfect your strategy after you have established that it is effective.

You can pivot to create a mobile ad campaign with a high conversion rate by knowing the details. This data can be collected and analysed through sources like Google Analytics.