TikTok has become a full-fledged marketing tool for businesses. We asked experts to share their TikTok marketing tips with us!
Weve got the top tips for content creators, from finding your niche to shooting content huge. You will succeed on the platform.
Youre ready to join TikTok. Now you want to find helpful TikTok marketing strategies to help you get started.
Youre in the right place. I have great news for your circle.
TikTok is easy to learn and if your videos are funny and creative, you can grow a large, engaged following.
This is because there are more than 800,000,000 monthly active users, an average daily view time 52 minutes and more than 800,000,000 monthly visitors…
You were told there was so much potential by…
TikTok doesnt have to be for teenagers. Numerous celebrities, publishers, and influencers are pushing the boundaries, sharing creative TikTok content.
In this guide, youll learn TikTok marketing tips from an incredible all-star lineup of TikTok stars from our TikTok for Brands workshop.
Table of Contents
TikTok Marketing Tips : Expert Advice From TikTok Pros
With more than 1.5 billion downloads worldwide, TikTok has taken the world by storm.
And whether educational videos or fun dance routines are your thing, theres a space for your brand or business to make its mark on TikTok.
TikTok allows brands, influencers, and businesses to have fun, express themselves authentically, and try new things. Theres a good chance that there is a perfect audience for your brand.
How can you ensure that your TikTok strategy delivers the best results possible for your business? The experts will tell you what to do.
To get their top tips and best practices to go viral on TikTok, we spoke with a number of TikTok pros:
Seth Obrien, Beauty influencer
Chriselle Lim, co-founder and CMO of bumo
Nichole Ciotti, co-founder of Storyluxe
Nathan Allebach, Creative Lead at Steak-Umm
Sawyer Hartman, Filmmaker & Vlogger
Are you eager to find out more? These are the top 10 TikTok marketing strategies from the pros.
- Be Quick on The Trends
- Choose a Niche
- Prepare and Practice
- Immerse Yourself on The App
- Tell A Story
- Post Often
- Be The First
- Dont Give Up
- Be Authentic
- Have Fun With It
Are you interested in using TikTok to promote your business or brand? In our TikTok for Brands workshop, youll hear these marketing tips from TikTok experts.
TikTok Marketing Tip #1 – Be quick to follow the trends
If youve spent any time on TikTok - even just a few minutes - youve noticed that TikTok is all about the trends.
Some trends are born out of nowhere while others are tied to current events. Beauty influencer and TikTok star, Seth Obrien, says that speed is one of the best ways to get your content seen on TikTok.@sethobrien Full Face of Makeup over a Mask ##makeup Say so (Instrumental Version). [Originally Performed By Doja Cat] Elliot Van Coup
Seth, who is a TikTok user with over 3,000,000 followers, suggests that he record and upload the videos in one day.
Trends can change as fast as one day so it is important to keep up with the latest trends in order to keep your content fresh and relevant.
Its not as difficult as you might think. Instead of trying to think of a new idea every day, Seth finds most of his inspiration by scrolling through his FYP or Explore pages.@sethobriendo i look like a football player original sound - moeed.raheel
The best thing about following the trends is? Users are actually searching and watching the content under trending hashtags - so youll be reaching new audiences in no time!
Keep up to date with TikTok trends This blog post will explain the rise in quick turn TikTok trends as well as how you can get involved. __S.16__
TikTok Marketing Tip #2: Choose A Niche
TikTok is more than just cute videos and dance moves. Chriselle Lim, co-founder and CMO of bumo is here to show it!@chrisellelimMY DAUGHTER STYLES ME PART 1! You guys would like to see the final look? ##LittleBitFancy #motherdaughter##momlife##outfit ##style original sound by chrisellelim
According to the fashion-obsessed mother of 2, there are people on TikTok who will love your brand, regardless of your age or subject.
Thats TikToks power - finding a niche group
If you want to reach parents, for example, create content that is relatable or offers value.
Chriselle shares content for parents who are looking to teach their children about social themes and concepts, with the tagline: helps little minds learn big things.@bumoparentNot shying away from those conversations & storytelling is the first step in raising anti-racist kids. ##blacklivesmatter ##justiceforgeorgefloyd ##kids Childish Gambino - This Is America / Post Malone - Congratulations - carneyval_
By consistently sharing niche content, your desired audience will eventually find it - especially if you use the right discovery techniques. Once you have established a relationship with your audience you can build a strong community beyond the app.
Meet people at their place and youll be able to see more growth in your business than just TikTok.
Once my TikTok began taking off, all of sudden my Instagram started to grow again.
Spend time searching TikTok for your niche. Take a look at the work of your competitors in this space to see where you can make a mark.
TikTok Marketing Tip #3 – Prepare and Practice
TikToks most popular trend is transition videos. There are hundreds, if no thousands, of TikTok users who show others how to achieve the transition effect.
They are so entertaining and satisfying to watch that it is no surprise that they are so popular.@nichole.ciottiWhich day is your mood?! I believe Im Thursday ???? ##tiktokfashion ##whattowear ##favoritefit Dripeesha Hall - kristarobertso
Nichole Ciotti, co-founder of Storyluxe explains that it is all about practice and preparation if you want to make transitions smooth.
Nichole, who has over 500K followers on TikTok is one of the first to embrace the outfit transition trend. Nicholes todays outfit ideas videos inspired a new wave of fashion-related content to TikTok.@nichole.ciottiUtility pants + crop top + chunky sneaks! ##tiktokfashion #whattowear ##favoritefit - nichole.ciotti
Nicole explains, For flawless transitions you want to be as minimal as possible within the frame.
Nichole recommends using tape to mark where you are standing, instead of relying solely on your eyes.
You can use the tape trick to leave the frame, do whatever you need to do and then return to the exact same spot.
TikTok Marketing Tip #4 – Immerse yourself in the App
Nathan Allebach, Creative Leader at Steakumms recommends that you immerse yourself in TikTok if youre serious about using TikTok as part of your marketing strategy.
He explains that it is important to determine who is most popular, why theyre popular, what people say, and what people actually care about.
What is the best way to get lost in your own world? You can scroll through your For You Page every day, follow the most popular creators, listen all the latest sounds, and browse the Explore Page.
They say it takes 10,000 hours (or ten years) to become an expert or master at something. It doesnt take long to master TikTok.
After spending a few weeks immersed in TikTok, you will soon start to understand what it is all about.
The app becomes second-nature to you the more you use it. Nathan shares that youll soon understand why certain things work and others dont.
TikTok Marketing Tip #5 – Tell a Story
According to Sawyer Hartman, filmmaker and vlogger, the key to TikTok - and any social media platform - is storytelling.@sawyerhartmanTired of taking boring photos? This professional lighting tip will help you create dynamic photos! ##photomagic ##stayhomephotochallenge Bella ciao - HUGEL Remix Extended - El Profesor
Strategically using text overlays is one of the best ways you can tell a story and grab attention.
Are you unsure where to begin?
First, I use text to create a problem or grab your attention. I address peoples concerns and fears right away. Sawyer explains, And then, step-by-step, I solve the problem.
No matter what type of video you create, your text should tell a story.
Imagine your perfect viewers are watching your video with sound off. What text and story can you use to convince them to turn the sound on?@sawyerhartmanMy favorite photo tip in the world! DONT LET IT FLOP ??????? ????????? ##photomagic ##photographyeveryday ##photography101 ##bestfandom ##workdistractions ##fyp Level Up - Ciara
Text can be used to stop scrollers from scrolling and it is also great for people with hearing impairments.
TikTok Marketing Tip #6 – Post Often
One thing is certain about all our TikTok experts: they post to TikTok at the very least once per day. Chriselle often posts up to 5 videos per day.
TikToks best feature is the freedom to be creative with your content strategy. You can test new ideas and find out what works best for you business.
You can continue to improve your results by finding a format that resonates with your audience. Nathan follows this strategy for Steakumms page:
He says, It takes a lot more trial and error to find out what makes people laugh.
Posting regularly is likely to help improve your performance with the TikTok algorithm, too.
Try new content formats and start experimenting with your strategy. Once you have a winning formula, keep posting!
TikTok Marketing Tip #7 – Be the First
While so much of TikTok is about jumping on the trends and finding ideas on the For You Page, it can also be about trying new things and creating original concepts.
Its a great strategy to find inspiration from the For You Page, but you dont have to limit yourself to whats already going on out there.
People are looking for new content and the most innovative brands often see the greatest success on the app.
You dont have to start completely from scratch. You can also add value to an already established trend by putting your own spin on it.
Take Sawyers advice: You dont have to re-invent the wheel. You dont have to reinvent the wheel if you dont know where to begin.
TikTok Marketing Tip #8 – Don’t Give up
This is the one tip that all TikTok marketers should take away: Dont lose heart.
TikTok can be exhausting especially when you are trying to use it for business growth. It only takes one viral video for it to happen, but dont be discouraged if it doesnt happen immediately.
Its not easy, according to TikTok experts.
It took Nathan uploading 10 videos to SteakUmms TikTok before one video caught steam. It took 40 more videos to make the viral video.@steakummi - Im sorry
A lot of it just learning at the start. He explains that it was a lot more experimentation.@steakummthere is only one real choice. ##yuh7 Rings yu h - mikey_the_husky8
When starting off, experiment with everything like what time you post to TikTok, what sounds you use, the type of videos you upload, and the style of your videos.
TikTok Marketing Tip #9: Be Authentic
Although authentic may seem like a buzzword on social media, TikTok makes it a reality, especially for those just getting started with the app.
On TikTok, authenticity comes before aesthetics - so dont be afraid to try something new and let your personality shine!@chrisellelim A little family silliness that will put a smile in your face. ##familytime##kids ##parents Go, Go Whos Next? Hip Hop Harry
When Chriselle started posting to TikTok, she found she was expressing her true self on TikTok more than she was on any other social platform.
TikTok inspired me to be more authentic with myself and to have fun with it.
Similarly, when Nichole started posting content on TikTok, she also knew she wanted to stay true to who she was.
It is much easier to transition to a new platform if your brand is authentic to you. She explains that you dont need to think up new ideas, but can simply continue being true to yourself.@nichole.ciottiLoving this outfit rn ##indoorlooks ##tiktokfashion ##whattowear ##fashion original sound - nichole.ciotti
TikTok Marketing Tip #10 – Have Fun with It
TikTok is all fun. For many TikTok experts, this was the key to their success on TikTok: Have fun with your content.@sethobrienrainbow eyebrows ##makeup GOOBA- 6ix9ine
When Seth started creating content on TikTok, he quickly realised that having fun was key to success.
I was so obsessed with view count and likes that there was a point when I couldnt stop thinking about it. Finally, I realized that this was something I wanted to have fun with. After I had made the decision, it was time to have fun.
Its a lot of fun. It is important to have fun with your content.
You can be sure that your viewers will enjoy what you create.
There you go! The top TikTok marketing tips from the TikTok experts themselves.
TikTok Advertising Tips : TikTok Promotional Methods
1. To build your community, be authentic
You must be authentic if you want to succeed on TikTok 2020.
Yes, I used one of the most frequently overused words in recent years. But, authenticity is going to be a key ingredient in building relationships with your audience.
Dont push sales. Consider the creative, fun elements of your brand and how you can communicate them through TikTok content.
It is obvious that it is easier to create content that people love and want to share with your ideal clients and customers.
Another way to be a part of the TikTok community, however, is to spend some time browsing videos and see how others use the platform.
You can build a community around your content to ensure that you have an audience ready to listen when you push your product/service.
New York artist Amber Vittoria uses her Instagram account as a portfolio for her beautiful artwork, whereas on TikTok she takes viewers behind-the-scenes, flipping through her sketchbook and drawing live.@amber_vittoriaBarcelona drawings##art#drawing###illustration##sketch##ink##nature##travel##views##spain
Girls - Marcus & Martinus;Madcon
2. 2.Share stories and add value
There are many types of TikTok that you can create. However, if you are looking for specific ideas, then you should focus on telling stories and/or creating educational content.
Similar to how Instagram growth is dependent on sharing value, TikTok will make you the industrys go-to resource if you share valuable information on TikTok.
Bonus points are awarded if you add fun to the education and value. Bonus points are awarded if you can add a fun spin to that value and education.
People who show them how to use products they love are the most successful TikTok accounts.
This tutorial-style content is well-suited for travel, fashion, interiors, and food brands. However, other industries have also successfully used this strategy.
Did you know, for example, that English Heritage is available on TikTok
This video is Charles Darwins top 5 tips for working from home by Charles Darwin, a British charity that manages historic buildings and monuments.@english.heritageCharles Darwin - How to Work From Home##learnontiktok##history##science##charlesdarwin
original sound - english.heritage
Its good to be informed!TikTok has recently invested PS13m in the launch#LearnOnTikTokA new program, which will commission hundreds of experts from institutions to create educational content for the platform.
Sharing stories is a great way of building trust with your audience.
For example, a small business owner could share TikTok content that describes specific experiences, such as your daily life, or what you love about your job.
No matter what story you choose to tell, it is important that it is short and concise and provokes emotion.
Ask yourself, will they be inspired? Encourage them to laugh. Encourage them. Encourage them?
Helene Sulas TikTok video is a great example of inspirational storytelling. It shows how she came to Germany without a visa.@heleneinbetweenThis is how I moved overseas! This is how I moved abroad!#expat##travel##tiktoktravel##texas##Germany##europe##lifeabroad##fyp### for you##germanycheck#expattraveler#expatlife
3. 3. User-generated content
Since user-generated content is the basis of TikToks appeal and success, it may come as no surprise to hear that this is one of our 15 most useful TikTok marketing tips in 2020.
You dont have to be a creator to get your customers to share videos using your products and services.
This type of content is more engaging than brand-generated content, and can increase brand awareness without the need to promote TikTok videos.
Converse teamed up earlier this year with TikTok UK to challenge its fans to create content under the hashtag #ConverseAllStar.@tootymcnooty### AdThank you##ConverseAllStarThank you for allowing me to be creative with your latest kicks! Be creative with your shoes Get creative with your shoes!
Converse Runstar - Zedig Sound Ltd.
Converses community was given the opportunity to be as creative and individual as they wanted.@vexxOops, I did it again##ConverseAllStar### Ad
Converse Runstar - Zedig Sound Ltd.
To date, the hashtag has garnered more than 56m views on TikTok.
4. Trending hashtags
TikTok videos with trending hashtags are more likely than others to be found and have a greater chance of success.
Guess what? Theyll be used!
Remember that the maximum length of your TikTok caption can be 100 characters. This means that you can only use captions andhashtags. You need to be careful about which ones you choose.
To increase your engagement, use a mix of niche and broad hashtags.
A travel TikTok video could include generic hashtags such as #tiktoktravel, or hashtags that describe the location like #newyorkcity or #usa. You can also include specific hashtags such as #travelthrowback or #travelcouple in addition to the broader hashtags.
5. Use trending songs
Like hashtags, you can use a trending song to increase the success of your TikTok content.
You can find out which songs are most likely to be featured by looking at the For You page.
You can save any song you wish to use in a future clip to your favorites. Click on the song to the top. Under the name, youll find a bookmark that says Add to your Favorites.
Some of the most popular TikTok songs in 2020 (as rounded up by BuzzFeed) include:
- Jawsh 685 - Laxed
- Roses (Imanbek Mix) by SAINt JHN & Imanbek
- Doja Cats Boss Bitch,
- BENEE feat. Supalonely. Gus Dapperton
- Curtis Waters feat. Stunnin'. Harm Franklin
- K CAMP - Lottery
- ROXANNE by Arizona Zervas
6. 6.
There are many options when it comes to typeof content that you can share on TikTok.
Your brand voice and personality can make you funny, serious, poignant or meaningful depending on how it is perceived. As long as your content remains original, however, this will depend on the quality of your content.
Because its the best way for Instagram to grow.
Trending hashtags can be used to get exposure. Sharing content that you create on TikTok is the best way to grow it.
Create your own style, share a song that you have created, or create a challenge specific to your industry/niche.
TikTok is the place to be when it comes original content… The more creative the better!
Jimmy Fallon creates challenges that are relevant to his brand and capitalizes on current events. He repurposes original content on other channels, such as his TV show.@jimmyfallon##ElfOnTheShelfChallengeFilm yourself as an Elf on the Shelf! This could be you!##FallonTonight
Be bold. You can share a video that you dont usually share on other platforms, or havent shared yet simply because it feels a bit too wild or playful.
This is the beauty of TikTok. They are looking for fun, creative and silly content. Your TikTok content should make you laugh.
7. Use existing content to repurpose it
Contrary to what was stated, it is possible to create new content for TikTok.
Repurposing existing content can be a great strategy to begin with as you learn your TikTok style, and what resonates most with your audience.
Although it may be tempting to join the TikTok bandwagon to take part in a trending contest, it is important to keep your eyes on the long-term.
You should invest time and energy in establishing your brand and building a community around you product or service.
Start with the basics. Take a look at what other content you have created and think of ways to reuse it.
Are you, for example, creating blog posts, emails or YouTube videos as part of your marketing strategy.
Its great! These could all be condensed into short TikTok videos of 15-30 seconds.
TikTok is not for you to promote your product or services. You dont want to just show up for the challenge.
TikTok needs to be treated with the same attention and time as other marketing channels…
This means that you need to think about how you can be consistent and offer value to your audience.
This will make you a priority and youll build a following on TikTok who look forward to each new video that you create.
You want to do it in a way that isnt going to be too time-consuming. Thats where repurposing comes into play. You want to do this in a way thats not going to be a huge time sink - thats where repurposing comes in.
Psst:Our article is worth readingrepurposing content on social media for maximum results!
In case you have been living under a rock for too long, check out Gary Vee, the king of content repurposing.
His Content Pyramid model of creating one piece of long-form content (YouTube video, podcast, blog) and then repurposing it into multiple different pieces of shorter-form content is very inspiring (and a welcome relief to busy content marketers! .
The same rules apply to his TikTok content, which is a mixture of original and repurposed YouTube content.
8. Attention-grabbing starts at the beginning
Why is it important to make your TikTok videos attention-grabbing right from the beginning?
You want your viewers to be engaged, and notswipe away!
So, get straight to the good stuff - dont tease your community or leave them waiting 10 seconds before you deliver the value/humour/motivation.
TikTok videos should be outlined so they are concise and valuable from the first second to the last.
9. 9.
TikToks first tip for marketing is to be the first one to comment on your video.
Many brands will include follow-up information in the first comment or two of their TikTok videos.
This encourages conversation which, in turn, helps increase the reach of TikTok videos. Like any other content, respond to everyone who comments.
This will build trust and encourage others to share their thoughts.
10. Keep your videos short
You can make your video watch over and over again to increase your reach on TikTok and possibly go viral.
How do you make this happen? Make concise videos that convey a lot of value in a very short time.
You can share TikToks up to 1 minute long, but you will have more success if your TikTok videos are approximately 15 seconds in length (the same length of an Instagram Reel).
You can make a TikTok take 7-10 seconds.
However, you should not share TikTok videos that are longer. Combine both to create a strategy.
Mixing up your TikTok videos can be a great strategy, as long as you have a compelling story, a captivating beginning, and an engaged audience who loves your content.
11. Cross-promote your TikTok content
Most people are familiar with TikTok videos shared on Instagram or Twitter.
Instagram was overflowing with Reels before they launched!
Its a smart idea to promote TikTok content on other social media channels.
Repurposing content is a great idea. I believe in working smarter and not harder. Next time you make a TikTok clip, save it to your camera roll. Then, reshare it on your Instagram account.
This will increase awareness of your TikTok account and encourage engagement.
Win-win-win
Open a TikTok video, tap Share and tap Save to Album.
You can upload a TikTok video up to 15 seconds long automatically to Reels
You can also share to Instagram Stories. Just make sure to include a clear call-to-action, encouraging your audience members to visit your TikTok account.
Jasmine Star is a business strategist and Instagram queen.
And, she doesnt remove the TikTok watermark from her videos so viewers on Instagram can see her TikTok handle and easily go and find her on there.
12. Post often
TikTok allows you to post more than Instagram.
Although I dont recommend you become exhausted in your quest to share the most content, I encourage you to try new things and explore as much TikTok content possible.
Explore new ideas and trends. Do not worry about being perfect with every TikTok.
Be patient and find what resonates with your audience. Sometimes, a TikTok clip will take several weeks to get noticed and push to more people via the algorithm.
You can maximize your chances of success by learning and testing, being creative and looking at what your community is interested in.
Hero Cosmetics is a direct-to consumer startup that produces overnight skin patches to treat severe acne. It posts regularly on TikTok.@herocosmeticsWhen you spend the last year working on your skin and then suddenly find yourself stuck inside, where you cant show it all. Rude##acne##acnescars
The brand used TikTok last year in its Get Ready with Me campaign. It featured 20 creators sharing their morning routines. It was extremely successful with 4.3 million users and a 12% engagement rate compared to Instagrams 4.5%.
13. 13.
As you do on Instagram, interact with other users particularlyanybody whos interested in your content.
By liking videos and leaving thoughtful comments, you can build relationships and get your content front and center for new people.
Travel blogger Helene Sula revealed that some of her comments on TikTok videos on the For You page have gained tens of thousands of their own likes!
This allows her to interact with a lot of people again via her TikTok account.
Never underestimate the power and impact of comments.
14. 14.
Our last tip, and not the least, is to use TikTok as a teaser for your other content.
Netflix is a brand that excels at this.@netflixThe next season of##luciferIt goes off at midnight##netflix
i am the devil I Lucifer - netflix
The video streaming company shows clips from trending shows and movies to build excitement in their audience and to encourage them to tune into Netflix.com.
Most of these TikTok videos dont require any editing. Its just a bunch of clips that are merged together or a brief interview featuring two stars of a popular show.
Yet, this is an easy but effective way to increase traffic for their streaming site.
15. Keep an eye on your analytics
Do you want to improve your TikTok skills? Keep an eye on your analytics.
TikToks built analytics can be used as long as your account is Pro.
How can you switch? Go to Manage my Account > Switch to Pro account > Choose your industry. Your TikTok account with analytics will reload.
To get a better view of your performance in the past 7 to 28 days and see which videos are trending the most, you can switch between Content, Overview and Followers.
This is exciting news! Discover our free tool Omnilink. Click on the link or banner to get started
You can test it for free! click here http://icnsq.re/2ONP5wy
TikTok ads: Quick work
TikTok ads can be a great way for you to increase awareness, leads, and sales for your company.
TikTok ads are a great way to reach your target market if theyre between 10 and 29 years old.
If we are honest, our in-depth guide is worth a look. article on TikTok ads, which walks you through the pros and cons of ads, and how to set them up step-by-step.
Conclusion
Thats all! These are our 15 best TikTok marketing tips for 2020. If you have been wondering if now is the right moment to join TikTok, I urge you to do it!
Its the ideal place to express your creativity and connect with a large user base.
Be patient. Its not likely that you will become viral overnight. Your efforts will pay off if you are consistent and try new things.
You can also find more tips at our TikTok workshop.
Are you ready to up your TikTok strategy? To grow your brand, join our TikTok 10-day challenge!