Organic traffic and SEO are two words that everyone who knows business and marketing knows. They understand how scary these two words can be if they arent given their due. If you are one of those people, you must know how hard it is to drive organic traffic to a website despite its greatness.
When you make a checklist, everything is excellent - website, products, chatbot service, customer query department, content, etc. Then what got you stuck?
Its the organic traffic, right? But one can overcome the problem of driving organic traffic by adopting a few fantastic SEO best practices, which are a surefire way to achieve success. Here are the 10 top SEO techniques to get you started:
SEO Techniques to Gain Organic Traffic
1. Ask Your Audience Directly
Conducting audience research is the best way to bring organic traffic to your website. Ask them what they want and then provide it to them.
The ulterior motive for you is to create content that can help promote your business, but it would be best if you tailored it to your audiences requirements.
Audience research will help you understand what your target audience is looking for. You must focus on their pain points, goals, and aspirations.
Understanding them helps you create personalized content they can relate to. When the audience can connect to your content emotionally, theyll start recognizing themselves in you.
Also, the content created for the audience will enable you to create content that meets search intent - an essential ranking factor with new search algorithms. A users search intent is also a crucial element in improving your conversion rates.
Creating content for the sake of creating content is not worth it and wont help drive traffic to your site. You must create audience-centric content, which can only be done by knowing your audience.
2. Keywords – The Key Ingredient
Once you know what your audience wants, you must find keywords that resonate with your business. This is a foundational principle in search engine optimization (SEO), a strategy that aims to help you rank on the organic search pages of the search engines.
These are the keywords - long and short- that your audience uses to search for your business on Google. You might want to focus on long-tail keywords because they are less competitive. But do not forget short-tail keywords as well.
Some of the keyword research tools like SemRush, Ahrefs, etc. can come in handy. You can also check out what tools your competitors are using and see if you can use the same. But make sure that no matter what keyword tool you use, your brand/business should appear on the first page of search engines.
3. User’s Search Query
If you know your target audience, then you must know what their search query is. Search intent is the reason for which the user searches for your brand.
For example, if the person needs to buy a new piece of clothing to attend a wedding and you own an ethnic apparel brand, then his intent is the need for the new piece of clothing. There are three main types of search queries:
- Immediate - They will buy the product as soon as possible.
- Knowledge - They want to gain knowledge about a particular product or service. Just to keep it in mind, in case someday they want it.
- Cruise through - The user is looking for a specific kind of website or brand.
Developing an impactful marketing strategy is crucial as it increases your click-through rates (CTR) while reducing your bounce rates. First of all, decide on which type of query you wish to answer. And prepare your brand precisely for that. You can get the help of experts if needed.
You can hire top advertising agencies for your brands needs, which will help you place your brand in the perfect category and rank it at the top of SERPs.
4. Become a Helicopter Parent to Your Competitor
Helicopter parents are the ones who hover over their children 24*7. It is generally considered unhealthy, but you can opt for this option when it comes to bringing organic traffic to the website.
You can spy on your competitors and see what they are up to. Seeing what others in a similar field are doing will give you an idea about how to make the strategy for drawing traffic to the website.
Identify your competitors-direct and indirect-and spy on them. If they are launching a product/service, opening a department, or hiring a team of experts, try to learn why. It will assist with whatever works out for you and nullify what wont.
5. Content – Salt and Sugar of the Dish
There are two types of dishes in the world-one that has sugar as a primary ingredient and another that has salt as a primary ingredient. Content is Salt and Sugar to the dish of website traffic.
Create high-quality content that is smart, informational, and emotional at the same time. Do not create content just for the sake of creating it. Do an experiment and put your mind and heart to it.
Content is still king and will always remain so. Hence, use it to your advantage. Create quality content for your websites and social media and draw traffic from there to your website.
6. Social Media – Use It as an Ultimate Weapon
Social Media these days is a beautiful platform to showcase your brand. Every huge brand-national or international-is making the best use of social media, and you can too. With SM, you can reach millions. Only with the help of social media can you convert your non-potential audience into your target audience.
Experts like Neil Patel, too, believe that you can drive organic traffic to a website with the help of social media. Social Media content might not pick up instantly, but if you are consistent about posting quality content, it will blow up eventually.
7. Guest Post for the Brand
Guest posting will help you tap into the audiences of all the sites you get featured on, which could be millions in number. When the readers follow the link to your site, it will help you gain more readers for your brands blog.
But remember that if you want your guest posting to work as a traffic generation strategy, you should target websites that attract an audience similar to yours.
You dont want a nuisance to corrupt your website with their dirty footprints, which can increase the website bounce rate. Thus, for this to happen, it would be best to target relevant sites with high domain authority (DA), as this will help you reach the top of the SERPs (search engine results pages) quickly and easily.
8. Email Marketing Never Goes Out of Style
Just like chivalry, email marketing never goes out of style when drawing organic traffic to the website. Why? Because no matter how progressive the world may be, people will never stop checking their emails. They might initially ignore or spam your emails, but if you have an attractive email ready for your target audience, they will click and check out your website.
Also, who else loves you and your content more than those who subscribe to your newsletter? They are waiting for updates and news from you. They want to know what is happening with you and what you are going to come up with next.
Building an email list from scratch is like bringing in a headache willingly; it requires a lot of work, but the results are 100 percent worth it because some companies have adopted this technique and have become prominent.
9. Balance It Out With the Paid Ad
Having paid traffic drawn to your website is not such a bad thing. But relying only on paid traffic is unfair as well. While content marketing is one of the ways to draw organic traffic to your website, you can pair it with paid ads and increase the traffic.
One of the most significant benefits of a paid ad is that it allows hyper-targeting. This is why you can focus your paid campaigns on the target audience that relates to your content. There are two types of paid campaigns that you can do:
- PPC advertisements for search engines and website
- Social Media paid ads - on Facebook and Instagram, and TikTok
The only downside to these paid ads is that they stop running once you stop paying. Hence, to keep it running, you need to invest a certain amount for a certain period of time. Only then will you be able to get the desired results. And once you get the desired results, people will keep coming back on their own without the paid ads.
10. Use Digital PR
The job of traditional PR was to get the brand featured in newspapers, TV, or radio by connecting with journalists.
That has changed now. Many in PR have shifted from traditional PR to digital PR. Digital PR includes a wide variety of marketing possibilities, such as being interviewed by online publications, increasing the brands online presence, and using the interactive power of social media for further growth and recognition.
The ultimate goal is the same - i.e., to drive organic traffic to the website, but the methods of PR have changed.
Instead of only connecting with journalists, they prefer to connect with online journalists and influencers, which can make the brand popular and reach a broad audience. Thus, digital PR could be used as an advantage for the brand.
Bonus Tip: Use Your Competitor’s Broken Backlink
This might not be ethical or moral, but be subtle about it. If you know how to use the competitors weakness without harming them, then go for it. Make use of the pages that are broken or have 404 errors. This will drive traffic to your websites without you having to work harder for them.
Wrapping Up: If you own a brand, you might have hundreds of thousands of things to take care of. One of the solutions to take care of the low SEO issue is to hire a good SEO company that will help you regain traffic. They can help you boost organic traffic. And if you need some more tips to increase your traffic - organic or paid,