Participating in Interview with SEO are you curious about the types of questions and discussions that will be asked? It’s a good idea to know what the different types of interviews you will be asked before attending an SEO interview Questions for interview in SEO You will be asked questions so you can mentally prepare your answers.
The top has been created to help you. Guide to answering questions about SEO interviews To understand the real-intend and depth of SEO interview questions. Let’s get going.
Questions and Answers for SEO Interviews
Let’s break the article into three parts:
Basic Level Interview Questions & Responses
Interview Questions and Answers for Intermediate Level SEO
Questions and Answers for Expert Level SEO Interviews
Basic Level Interview Questions & Responses
1. What is SEO?
This is almost always your first interview question in SEO.
SEO according to Moz is:
“The practice of increasing traffic to your site through search engines results.”
SEO can help increase visibility for your business.
Organic results are more trusted than paid results. Potential traffic can be brought to your site by having your website listed for the right keywords.
SEO techniques allow businesses to rank their websites for potential keywords, without having to spend money on search engine advertisements.
They also bring in the most valuable traffic. This is also known as ‘organic’ or ‘free’ search engine results. There are many optimization activities that can be performed to ensure your website ranks for the targeted keywords and is search engine friendly.
2. What is SEO?
SEO stands for Search Engine Optimization.
3. Why is SEO so important for businesses?
A common joke in the online world is that you can hide a dead body by hiding it on the second page of Google.
Because only a small fraction of people will actually visit the second page of Google Search Engine Results Page. If your industry isn’t on the first page, then your competitors will be able to take all of your customers.
Each position sees a decrease in CTR. A well-optimized website is essential if you want your company to succeed in the online marketplace.
SEO is a better option than PPC because even if your SEO activities are stopped today, your results will continue tomorrow.
Businesses need to invest in SEO if they wish to increase sales and reduce marketing costs.
4. What is a search engine?
Google defines a Search engine as “a program that searches for and identifies items within a database that match keywords or characters specified in the user. This is used primarily for finding specific sites on the World Wide Web”.
Search engines respond to users’ queries and provide them with a list of relevant results that are based on different factors.
5. Name some search engines that are not Google.
The most frequently asked question in an SEO interview is “What are you looking for?” Other search engines that are popular than Google include Bing, Yahoo! and DuckDuckGo. Yandex is another.
There are many kinds of Search engines. YouTube, for example, is a search engine that only returns video results. YouTube is second in traffic when you look at the search engines.
6. Who are the founders and leaders of Google?
Sergey Brin and Larry Page were studying PhDs at Stanford University in California when they founded Google.
7. Which year was Google founded?
Google was established in 1998.
8. What is Google all about?
The letters GOOGLE don’t stand for anything. It is not an abbreviation. Backrub was the name Larry Page and Sergey Brin gave to the company when they founded it.
They decided to call themselves Googol after realizing they needed a new name. They misspelled Google when they registered, and the rest is history.
9. What are the top Google Ranking Factors for SEO?
This is a difficult question to answer. All we know is based upon industry best practices and our experiments.
10. The most important factors in Google’s ranking are:
- High Quality Content
- High Quality and Relevant Backlinks
- Mobile First
- Page Speed
- Brand Strength
- Domain Strength
- User experience
- Technical SEO
- Social Signals
- Content Freshness
- Schema Code
- HTTPS
- Domain Authority
- Type of Content
- Content depth
11. What is web crawling?
Web crawling refers to the process by which search engine bots crawl web pages for indexing. These are known as spiders or spider bots.
Crawlers use hyperlinks for accessing other pages and documents, as well as to bring information back to web servers for indexing. After visiting a page, the crawler makes a copy and adds URLs to indexing.
The more frequently your website is crawled by search engines, the better.
12. What is the SERP?
Search Engine Results Page stands for Search Engine Results Page. This page is where you will find all search results for any topic on search engines.
PPC listings as well as organic listings are included in the SERP. You can find listings in many formats depending on your keyword.
13. What is an organic outcome?
Organic results are the most popular type of search result in SERP. Search engines display organic results based on relevancy, quality, and other ranking factors.
Organic results can also be called ‘free results’ or ‘natural results’. The ranking of organic results depends on many factors. You can see organic results under the paid results.
Google cannot manipulate organic results, but you can improve the user experience by creating high-quality content and improving the user experience.
14. What is a “paid result”?
Paid results are paid results. These ads are displayed higher than organic results in SERP. Paid results can be achieved quickly and don’t require advertisers to optimize their website or content to rank.
Your Max CPC and quality score will determine the position. You will need to pay less if you have a higher quality score.
15. What is Google Sandbox?
Google Sandbox Effect refers to a theory that new websites are usually in a probation period (within a box) and cannot rank well for their most important keywords.
Google must observe the website for a while before it can be removed from that box. This could be due to too many links being built in a short time.
Although it was not officially announced, it was mentioned by Google when they were discussing different topics.
16. Google Autocomplete: What does it mean?
Google Autocomplete, a Google function, is available in other search engines. The Google Autocomplete function displays a list of possible options for completing your search when a user begins typing in the search field.
This helps users finish their search in less time, especially if you’re searching on a mobile device. Search suggestions are based both on popular searches as well as your search history.
17. Googlebot: What’s it all about?
Googlebot is Google’s web crawler that crawls and indexes web pages.
18. What is DA?
This is the most frequently asked question in an SEO interview. MOZ developed the metric DA, which stands for Domain Authority. It can range from 0 up to 100. The better, the higher. Higher DA means better ranking.
19. What is the importance of DA?
SEOs still use DA as a key metric. It is used to quickly assess the quality of websites. They can quickly compare different sites and assess their authority.
20. There is a difference between DA (or PA).
Domain Authority is DA. This is the authority of your entire site. Higher DA means higher ranking possibilities. DA is just one ranking factor.
PA stands for Page Authority. It is a way to determine the authority of a page based on backlinks, social sharing, and other factors.
21. What does it mean?
WWW stands for World Wide Web.
World Wide Web is a collection websites that are stored on web servers and connected to local computers. Websites can contain text, images, audio and video.
Tim Berners-Lee invented the World Wide Web in 1989. WWW is like a book. Its pages can be found on many servers around the world.
How do we get from one page to the next? Hypertext makes it possible. Hypertext allows users to find Uniform Resource Locators (aka URLs) using hypertext.
22. What is a domain?
Although people can’t remember numbers, they can recall words. Because domain names are easy to remember, it is easier than remembering long strings of numbers.
Google.com, for example, is easier to remember than “74.125.127.147”‘. It is a part the address that acts as a descriptor.
23. What is a TLD?
Top Level Domain (TLD), is the last part of an Internet address. There are many types of TLD available, including.com,.net,.org,.co.in and.org.
24. What is ccTLD?
A country code top-level domain is called ccTLD. Each country has its own domain extension. All ccTLDs only have two characters. For instance,.in is for India and.us is for the USA.
25. What is web hosting?
Web hosting is what you pay for when you purchase a website. Web hosting allows you to access the web hosting space that companies offer.
The server must be connected to the Internet. Visitors can type the domain name to connect their device to the server, and pages will be delivered.
26. What does URL stand for?
URL stands for Uniform Resource Locator. It’s the URL of a webpage or document that is located on the internet. URL can have multiple parts. It starts with protocol (https://, http, etc.).
Let’s take a look at the many components of URL.
Protocol: The method of processing URLs (https, HTTP, etc.)
Domain: The domain name (ex. upgrad.com).
Path: The folder and page for the website
Parameters for dynamic data: query string
Hash: Finds the section of a webpage.
27. What is White Hat SEO?
The most frequently asked question in any SEO interview is “What’s the deal?”. This question is also covered in our FAQ guide.
White Hat SEO refers to a process that improves your search engine rank by following the guidelines set out by search engines.
It does not compromise your methods. White Hat SEO does not involve manipulating search engines using shady techniques, but rather building search engine friendly websites and improving the user experience.
White hat SEO is about creating high quality content that provides value to visitors. It helps them earn backlinks instead of manipulating search engines.
28. What is Black Hat SEO?
Black Hat SEO refers to the manipulation of search engine algorithms in order to increase search engine ranking. It is against search engine guidelines.
Black Hate SEOs use methods that get instant results, rather than building websites with users in mind. Search engines can identify Black Hate methods and penalize those who are caught.
Black Hat techniques may be useful in the short-term, but they are not recommended if you plan to use them for the long-term. It takes so much effort and time to get your site penalized.
29. What is the difference between White Hat and Black Hat SEO strategies?
What is the difference between White Hat and Black Hat Search Engine Optimization?
White Hat SEO is a list of methods that follow Google’s guidelines.
Black Hat SEO is a list of methods that do not follow Google’s guidelines.
30. What are the black hat SEO practices to avoid?
Here are some black-hat SEO techniques to avoid:
Cloaking, keyword stuffing and link exchange.
31. What is a PBN?
Private Blog Network is a website that was built from a dropped or auctioned domain. Black hat SEOs create them to link to their website and transfer authority.
Google opposes this because it can elevate a spammy site so that they are often hidden from search engines.
32. What are all the popular SEO tools available in the market?
This interview question is designed to help you understand your knowledge and expertise about tools. Google Analytics, Google Search Console and Google Keyword Planner are the most popular and essential SEO tools. Ahref and SEMRush are also important.
Google Search Console : Search Console is essential for SEOs. It allows you to monitor the health of your website in Google’s eyes.
It allows you to analyze the performance of your website, and optimize it. It allows you to identify errors on your website. You can download it completely for free from Google.
Google Analytics : If your website is not at the top of its class, a free version of Google Analytics will suffice. It allows you to analyze the performance of your website and understand the behavior of visitors. This will help you convert more customers.
These tools can be used for free, but there are also some paid options.
Moz : It allows businesses to analyze and gain insights about their websites as well as their competitors.
Ahrefs : Ahrefs is the best tool to check backlinks for your competitors or your own.
SEMRush : SEMRush allows you to check the health and position of your keywords as well as errors on your website.
Screaming Frog : It crawls all of your website and displays all important elements such as titles, descriptions, HTTP status codes, and URL status codes.
33. What is a do-follow link?
This question is essential for any SEO Interview Questions and Answers guide. Do-follow is the default link. Search engines crawl a page to find a dofollow hyperlink and pass authority (also known as link juice) between websites.
Higher ranking in the SERP means more do-follow links coming from authoritative sites. However, backlinks are still an important ranking factor.
Here’s an example of a do follow link:
34. What is a No-follow link?
Another important question in an SEO interview is “No-follow”. This type of backlink allows webmasters to tell search engines not to follow a specific link.
It doesn’t mean Google will not follow your links. When businesses link to social media sites, or other third-party sites, they use nofollow links and don’t want their link juice to be passed to these websites.
35. What is the difference between do-follow and no-follow links?
The link juice is passed from one domain to the other by a Do-follow hyperlink, while the link juice of a no-follow URL doesn’t.
SEO experts consider Do-follow links more valuable than No-follow.
36. What is On-Page SEO?
On-page SEO refers to the set of activities that are performed on a website to improve its ranking, user experience, and conversion.
The most important aspects of on-page optimization:
Page title, Meta descriptions and Meta tags, URL structure, Body tags, Keyword density, Image, and Internal linking.
37. What is a keyword?
Keywords can be words or phrases that search engine users use in order to find relevant content. These words are also called queries.
After determining the keywords that potential users are using, and after a thorough analysis, we need to implement these keywords on the relevant pages. We also need to optimize the website to rank higher in search engines.
38. What is keyword frequency?
Keyword frequency refers to the number of times that a particular keyword phrase appears on a webpage. When optimizing a website, it is important to avoid keyword stuffing.
39. What is Keyword Difficulty?
Keyword difficulty measures how difficult it is for a keyword to rank, based on its popularity and competitiveness. A higher keyword difficulty may indicate that more backlinks or time are required.
40. What is KGR?
The Keyword Golden Ratio (KGR) is a data-driven way to discover hidden but lucrative keywords that are generally under-served on the internet.
If you get a Keyword Golden Ratio phrase and you publish a well aligned piece of content targeting the keyword, your article should rank in the top 50 within a few days – sometimes hours.
41. What is Keyword Proximity?
Keyword proximity tells you the distance between keywords on a webpage.
42. What is Keyword Density?
Keyword density is the number of times a keyword phrase or keyword appears on a particular web page.
Keyword stuffing can be detected if the keyword density is higher than the recommended level. We need to ensure that the keyword density for primary and secondary search phrases is not too low.
If a keyword appears five times in a 200-word article, then the density is 2.5%. While there is no perfect keyword density, 3-4% is the best for SEO.
43. What is Keyword Stuffing?
Keyword stuffing, a black-hat SEO technique that increases keyword density to a much higher range to rank for potential keywords, is known as keyword stuffing. It is not advised to keyword stuff search engines after the Panda update.
44. What is Keyword Stemming?
Keyword Stemming refers to the process of identifying the root term of a keyword, and then creating new keywords by adding suffixes or prefixes.
45. What is Keyword Prominence?
Keyword Prominence shows you where your keyword is found on a webpage. In a blog section, for example, it is better to include your keyword in the article.
46. What is NAP?
NAP stands to Name, Address, and Phone Number.
Local SEO is dependent on NAP. It allows search engines to identify and understand the companies that will be displayed for specific locations-based searches.
47. How do you know if you are using the right number of keywords in a page?
There is no one right number or range. It is important that the keywords used in your content look natural and not forced.
It is best to use 3 primary keywords. There are a few secondary keywords. Again, this depends on the length of the content, keyword difficulty, competition, and flow.
48. What is long tail keyword?
Long tail keywords refer to phrases that have more than four words and are very specific.
Long tail keywords, unlike short keywords that are extremely broad, show the intent and nature of the search. This results in a lot of conversions, if we target appropriately.
Blogs are the best place to use long tail keywords. Contrary to broad keywords, long-tail keywords have a lower number of searches. However, if you combine several long-tail keywords, you can get lots of traffic and a high conversion rate.
49. What is bounce rate in SEO?
This question is the foundation of any SEO Interview Questions and Answers Guide. This is the most frequent question in any interview for Google Analytics.
The bounce rate is the percentage website visitors who leave the landing page without visiting another page or taking specific actions.
Google defines bounce rate as single-page sessions divided with all sessions. This is the percentage of sessions on your site where users view a single page and trigger a single request to Analytics server.
You can lower your bounce rate by increasing engagement on your pages (with the help CTAs, internal links, etc.), improving page speed, matching user experiences, and much more.
The bounce rate benchmarks vary from one genre to the next. B2B websites should have lower bounce rates than blogs. Blogs have higher bounce rates. Industry-specific benchmarks can also vary.
50 What are header tags?
Header tags are the header tags on your page.
It ranges from “<h1>” to” <h6>” with H1 being the biggest and H6 being the smaller header. H1 and H2 is considered to be the most important for SEO. It is recommended to utilize your secondary keywords in header tags wherever it feels natural and doable.
It is recommended that you use your secondary keywords in header tags whenever it feels natural and possible.
51. What are meta descriptions?
Meta descriptions are HTML attributes that describe the content of a webpage. It gives a description of the webpage to search engines, but also to users. The meta descriptions can be viewed below the title of the page on search engine results pages.
Meta descriptions are an important SEO tag that should be optimized for keywords. It is important to create a meta description that makes users want to learn more about your website and improves your CTR.
52 What are internal links?
Internal links are hyperlinks linking one website to another in your domain. Both search engines and users will find internal links very useful.
So that users can navigate the site without confusion, internal links should be carefully planned. Every page should be reached within 2,3 clicks of the homepage.
Link depth is the number clicks needed to reach a page. All your key pages links should be kept on the home page.
Search engines use internal links to index web pages and help link juice flow from one page to the next. The bounce rate of a web page can be reduced if it is properly optimized.
53 What are outbound link?
Outbound links are hyperlinks that link your website to another site.
Too many outbound links can harm your SEO because they transfer link juice from your domains to other domains. To avoid authority passing, it is best to have no-follow outbound links.
It might be beneficial to keep a few outbound links to sites of high authority. This will allow you to tell search engines more information about your content and create a link from your website to other relevant websites.
54. What are inbound links?
Inbound links refer to links that are coming from another domain and linking to your domain.
55 What is the difference between an outbound and inbound link?
Inbound links refer to incoming links from domains that are related to your domain. Outbound links are links linking your website to another site.
56. What is robots.txt?
Robots.txt can be described as a text file. This file contains the necessary information. It informs search engine crawlers how to index and cache a webpage, file or directory, domain.
57. What are anchor texts?
The clickable text within a hyperlink is called anchor text. Anchor texts are used to help users understand the content of a page. If keywords are used, anchor texts can also be SEO-friendly. Google might penalize you if your site is too optimized.
Anchor text should be natural.
58 What is the importance of anchor text in SEO?
Anchor text is used by search engines to determine the context of the page they are linking to. This anchor text can be used to help search engines understand the content of the page.
59 What is a Title Tag?
Google and other users can easily understand the purpose of a website’s title tag. It is important to optimize page title. This is why it is recommended that you use your primary keyword. The title tag must be compelling enough to get search engine visitors to click on it and go to your page.
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Another popular question in a SEO interview is: URLs that are SEO friendly are URLs that are simple to understand by both search engines as well as users. URLs that are not dynamic but static, with no parameters, keyword optimized and reader-friendly.
61 What is the Robots Meta Tag?
The robots meta tag tells search engines how to treat a page using commands such as FOLLOW or NOFOLLOW, INDEX, INDEX, & NOINDEX.
62. What is 301 redirect?
This interview is designed to assess your technical knowledge. A 301 redirect is a permanent method to redirect search engines and users from an old URL to a new URL.
If a webmaster needs to redirect from one URL into another, 301 works best because it passes the most link juices from the old to the new pages.
301 is more effective for SEO than 302 or other JS-related redirects in terms passing authority and value.
63. What is Search Console/Webmaster Tools?
Google Search Console was previously known as Webmaster Tools. It is a tool Google offers webmasters to assess the health of their site in the eyes search giant.
Webmasters can not only analyse website pages, check indexing status, crawl errors and keyword performance, but can also disavow urls or apply for page reindex. Learn more about this topic if you’re attending an SEO interview.
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An HTML attribute called alt tag allows you to describe every image that you publish on your website. If the image is not displayed in the browser for any reason, users can view the alt tags to understand the relationship between the image and the page.
This helps search engines understand the meaning of the image, which allows them to provide more information about the page. Alt tags can improve the site’s image ranking in Image search.
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Off-page SEO refers to the list of activities that are performed outside of the website in order to increase the site’s visibility and rank.
The primary aspects of Off-Page Search Engine Optimization:
Guest blogging, reverse guest blogging, social networking sites, press release, etc.
66. What are backlinks in SEO
Backlinks are when one website links to another site. Backlinks are a key SEO ranking factor. There are two types backlinks. There are two types of backlinks: Do not follow and No follow.
Google and other search engines will consider a web site more relevant to a search query if it has multiple backlinks from authoritative sites. This improves the rank.
While backlinks may not be important in every case, they do have a significant impact on the quality and relevance of your content.
67. What are the importance of backlinks?
Google treats backlinks as votes. Google considers backlinks to be a vote. The more backlinks a website has the more important and popular it is. As we said in the beginning, the number of backlinks is only one factor.
You can also consider other factors that will determine how valuable backlinks are to your website.
The website authorization, the relevancy, the value of each page we get backlinks from, and the location of the backlink.
A high-quality backlink is worth more than ten poor quality ones. ERP-related websites/blogs are more valuable than those not related to ERP.
68. What is Search Engine Submission?
Search engine submission refers to the process of submitting your website for crawling and indexing by popular search engines.
This is no longer necessary as search engines have become smarter and can find and index your website automatically without you having to submit it manually.
69. What is Forum Posting?
Forum posting is an offpage technique that allows you to create a profile and create a thread. You can also engage with other forum users. This will help you get backlinks for your site.
Although this could have been an excellent way to engage potential users, spammers made it less trustable. This method can still be used if we engage users, educate them, and clear any doubts.
70. What is RSS Feed?
RSS stands for Really Simple Syndication. RSS Feed Submission is the process of submitting RSS feeds into an RSS submission directory.
Users can get updates on multiple websites, blogs and news from one place. RSS’s usability is limited and people have changed the way they consume content.
71. What is blog commenting?
Blog commenting refers to the act of commenting on blog posts and linking back to your website.
There are two types. There are two types of blog commenting: Automated and manual. Automated blog comments are usually scammy.
You don’t have to read the blog post and then comment on a large scale. It does not add value to either the publisher or reader.
Manual commenting refers to when you visit relevant websites, read the blog post and comment. You can also engage with the author to share the relevant blog post/page that may be useful to others.
72. SEO value of blog comments
It is evident that blog commenting has lost its value and practice. Links are no longer valuable as most people don’t follow them. You must choose the right blog and share the right link. People should also follow your page based upon that link.
This question is not usually asked in SEO interview questions and answers guides, but it’s something you should know.
73. Referral traffic:
Referral traffic refers to the visits you receive from third-party domains. Referral traffic can be improved by earning or building links from relevant and potential websites.
74. Is directory submission still possible?
Some businesses still use directory submission as an off-page SEO strategy. This works only if you have your business listed on popular directories where people actually search for businesses.
It is a bad idea to list your website on dozens of websites in order to get backlinks. If your business is located in a specific area, you can submit your website for inclusion in a niche-relevant directory.
75. What is PPC?
Pay Per Click, or PPC, is an advertisement campaign where advertisers are charged for each click. Cost Per Click (CPC) is the amount that advertisers are charged.
PPC advertising usually includes a CPM component. CPM stands for Cost Per Mille. In plain English, it is the cost per thousand impressions.
If the Ad receives thousands of views, there will be a small fee. This SEO Question is intended to help you understand the broader SEO field. Learn more about the Google AdWords Interview Question and Answers.
76. What is CTR?
This is a common question in an SEO interview. CTR stands for Click Through Ratio. The CTR can be calculated by multiplying the number clicks by the impressions.
For example, if you had 15 clicks for every 150 impressions, your CTR would be 10%. Although CTR does not directly impact ranking, it can help to improve your ranking on SERP.
77. What is EMD?
EMD, or Exact Match Domain, is a domain that includes search terms.
Take, for example:
BuyTabletsOnline.com
78. What is the difference in page rank and Search engine results page?
Sometimes, a difficult question in a SEO interview. Google’s algorithm for ranking pages is called page rank.
This is a measure of how well a webpage performs when submitted to search engines by webmasters. Google stopped revealing the page rank information to the public.
The SERP list all pages that are related to the query provided by the user. These results can be both organic and paid.
These results are not random, but they do hold some rank. Search engines use sophisticated algorithms to determine the ranking positions, and page rank is just one example.
Interview Questions and Answers for Intermediate Level SEO
79. What is Canonical URL?
Canonical URL can be used to tell search engines which URL is the original. Websites can avoid duplicate issues by using a Canonical URL.
Multiple cases can result in canonical issues, such as differing dynamic parameters on the same page or print version.
Content syndication is possible via cross-domain canonical URLs
You must select the original version, and then use the canonical attribute to make sure that the other versions are not considered duplicate pages.
Answer this question to learn more about the different ways you can fix the Canonical issues.
80. What is a HTML Sitemap?
This is one of the most important questions in an interview for SEO. HTML sitemap allows users to navigate to the website’s pages from a single page.
If your website only has a few user-accessible webpages, it is not necessary to create an HTML Sitemap. HTML sitemaps are especially useful if you have a large website.
81. What is an XML Sitemap and how do you use it?
XML stands to Extensible Markup language. XML sitemaps are intended for search engines and indicate the time they were last modified. It shows the URLs of all pages and their frequency of updating.
XML sitemap allows us to ask search engines for crawling and indexing all of our most important pages often. Search engines look for sitemaps first when they find a website.
82. Explain LSI
LSI stands for Latent Semantic Indexing Keywords. These keywords are semantically associated to primary keywords that users used in search engines.
Optimizing a page with LSI keywords will improve the keyword relevancy. LSI keywords allow you to optimize keywords without keyword stuffing.
Google’s algorithm uses LSI keywords in order to determine the relevance of a search term.
It allows search engines to extract the meaning from the text and understand the semantic structure of keywords to deliver the best SERP results.
83. What is Google Algorithm and how does it work?
The Google algorithm is a collection of commands, codes and rules that help the search engine find relevant search results for user queries.
There are more than 200 ranking factors that Google algorithm uses in order to rank web pages for certain keywords.
Hummingbird is the name of the Google algorithm. Every year, thousands of updates improve the algorithm in many ways.
84. What is the Google Penalty?
Wikipedia says:
A Google penalty refers to a negative effect on a website’s search rankings due to manual review or updates to Google’s search algorithms.
[dubious-discuss] A penalty can result from an algorithm update, or it can be an intentional penalization of various black-hat SEO methods.
Google algorithms will automatically penalize websites that violate Google guidelines.
If they find a website violating the guidelines, Google executives will manually penalize it. When this happens, you will receive a notification on your search console.
Once you have resolved the problems and submitted your website, it takes a lot of effort and time to lift the penalty.
85. Panda Update: What’s it all about?
Google introduced Panda Update in 2011 to penalize and devalue low-quality websites that have low content quality. It also rewards websites with high-value content.
Google Panda de-ranks and penalizes pages that have less useful content or pages with duplicate content.
86. What is Penguin update?
Google’s penguin was updated in 2012 to identify sites with spammy backlinks, penalize or devalue them. Penguin was created to identify link farms, buy links, blog networks, and other black-hat methods of building backlinks.
Google used Penguin Update to find sites that violate Google’s guidelines. Backlinks were built in order to improve SERP ranking.
87. What is Hummingbird Update, you ask?
Hummingbird was the name of the Google algorithm overhaul that took place in 2013. Hummingbird is the name of the Google search algorithm overhaul that took place in 2013. It helps Google understand the intent of keywords better than keywords.
Hummingbirds are unique because they can offer better and more accurate interpretations of their intention.
88. What is Mobilegeddon Update?
Google’s mobilegeddon update tells webmasters that their website must be mobile-friendly in order to get a top ranking on search engine results.
Google wants to provide the best mobile experience for all users, so it provides mobile-friendly web pages in search results.
Mobile friendliness has been an important factor in ranking websites in the SERPs since the Mobilegeddon update.
89. Google Pigeon Update
Google Pigeon is an update that improves the relevancy and quality local searches.
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You will need to make a list of the tools that you have used in the present and past.
Google Analytics, Google Search Console SEMRush, Similar Web Screaming Frog Ahrefs Alexa
91. What are rich snippets, you ask?
Rich snippets are a type of structured data that helps websites give more information to their readers and get more clicks.
Although rich snippets won’t directly increase a website’s ranking, if presented well they can increase its CTR which could lead to a higher ranking over time.
92. Cloaking: What is it?
Cloaking, a black-hat technique that allows the user to find different web pages than what the search engine finds.
Cloaking is a technique that tricks search engine algorithms to index a completely different keyword-stuffed webpage, but only users can see the actual page.
93. What are Doorway Pages?
Doorway pages should not be used as a black-hat technique. Doorway pages are pages that search engines users visit first after clicking on a search engine result.
They do not lead to the actual landing page. These pages are optimized for search engines, and users are automatically redirected from the doorway pages to the real landing page once they visit them.
94. What does EAT stand for?
Expertise, Authority & Trustworthiness
95. What does YMYL stand for?
YMYL stands for Your Money, Your Life.
96. How can I decrease the loading speed of my website?
You can reduce loading time by
Optimize CSS delivery for a lower HTTP request
External style sheets
Images compressed (without compromising quality)
Minifying code
Allow browser caching
To reduce HTTP requests, use CSS sprites
Videos hosted by self are less common
98. What is Google Analytics?
This is almost always your first Google Analytics interview question. Google Analytics is a web analytics tool that Google offers for free to track and analyze your website’s performance.
Google Analytics tracks various user activities when they visit your website, such as visitor flow, user engagement, conversions and number of conversions. It also records attributes such age, gender, and interests using tracking code.
Google Analytics aggregates data in many ways, including User level, Session Level, Pageview Level, Event Level.
This tool has one purpose: to assist you in making decisions that will improve your site’s performance and increase revenue.
99. 99.
Performance of mobile devices
Traffic Acquisition Report
Report on content efficiency
Report on keyword analysis
New visitors vs returning visitors
Report on landing pages
Report on the Bounce rate and Exit rates
100. Google Analytics: What can you get?
This SEO Interview question is designed to test your GA knowledge.
Reports from real-time users
Your users’ location
The best and the worst performing channels
Check out these popular pages
Speed of your website
Goals and conversion
Funnel Flow
Internal search and visitor behavior
Audience Devices
101. 101.
The most important question in all of Google Analytics questions and answer guides is “What’s the point?” Conversions occur when you achieve your predefined Google Analytics goals and thus generate ROI for the website.
If the user completes any action on the site, such as filling out a form, signing up for a newsletter or simply engaging with the website, this could be an example. Google Analytics can use goals to track conversions.
Conversion is any completed user activity that is valuable for your business. A conversion is the achievement of a predefined goal.
102. How can we improve our ranking?
The web page’s content quality
How original and in-depth is your content?
Authority of your domain on the subject
Quality and relevance of backlinks
103. How can you avoid common SEO mistakes?
This interview question is designed to assess your knowledge and caution. Avoid these common errors:
Do not forget about the quality and freshness of the website.
Not having unique title or description
Optimizing for broad keywords
Keyword stuffing
Multiple low-quality backlinks can be built
Poorly written content
104. How can you optimize a URL?
URLs should not only be optimized for keywords but should also be easy to understand for users.
105. What is Competitive Analysis?
Competitive analysis involves identifying and analysing your organic competitors to determine their strengths and weaknesses. Then, you can use the information to improve your site.
This usually includes an on-page analysis of keywords they use, content quality, and pattern, as well as internal linking and navigation and backlinks to referring domains.
106. How do I see the Google page index?
The search console allows us to see the number of websites that have been indexed by Google. You can also manually inspect the index list by using the Google search operator.
107. What is Mobile First Indexing?
Google uses the mobile version to index the content. Mobile first indexing is a term that implies that Google uses the mobile version to index the content.
108. What is Press Release Submission in Search Engine Optimization?
The submission of press releases is the process of creating newsworthy content such as new releases, partnerships and new hires.
These are submitted to prominent PR sites to build links and increase visibility for the website. The content must be relevant and interesting in order to ensure they publish it.
109. What’s the value of press releases
Only when we get new links from third-party websites can we get press releases to be of value, It is expensive to publish press releases so it is important to ensure that the story is compelling enough to attract quality backlinks.
110. What are contextual backlinks and how do they work?
Contextual backlinks refer to links that are surrounded by text within the content. Contextual backlinks are more valuable than those from the header, footer, or sidebar.
Although contextual links are most valuable backlinks, they are very difficult to obtain.
112. 112.
Online promotion can be done via Facebook, Instagram and Twitter.
113. What are social signals?
Social signals refer to the engaging activities that people do with your social media accounts, such as likes, dislikes and comments, shares, views, and so on.
114. Cross linking:
Cross linking refers to the act of linking two sites. It allows users to find reference sites that have the same content as the search query. Google recommends that it not be followed if owned by the same person.
115. How do you tell if a particular link is bad?
Links to low-authority websites, links from link swaps, links from unrelated websites, too many links optimized from a single page and links from penalized sites.
116. Are you looking for high quality content?
High quality content can help us earn quality backlinks. Quality is always more important than quantity (even in SEO). High quality content is always more valuable.
Expert Level Interview Questions & Responses
117. What is AMP?
AMP stands to Accelerate Mobile Pages. This open-source project helps publishers increase the speed of their mobile pages and improve their readability. This has been made possible by Google, WordPress, Adobe and a few other companies.
118. What is Rankbrain?
Rankbrain is a component of Google’s Hummingbird search engine. Rankbrain is used by Google to determine the intent of search queries.
It is an AI system that processes pages to determine the most relevant results for new queries. RankBrain is able to learn new patterns and help you find high quality results.
RankBrain does not recommend optimizing websites. Instead, RankBrain advises to focus on quality content.
119. What is the BERT algorithm?
Transformers’ Bidirectional Encoder Representations is an algorithm that has been updated to help Google develop a deep learning algorithm for NLP.
Google can use natural language processing to help understand the context of the sentence like a human.
120. What is SEO Audit?
SEO Audit is a process of evaluating the site’s health. SEO Audit includes several sections, including On-Page SEO, Off-Page SEO and Technical SEO.
SEO Audit can help you identify the problems on your website that should be fixed in order to improve its ranking, user experience, and conversions.
Some of the most important aspects include: Indexability, content quality, technical SEO and navigation.
121. What is a link audit?
Link audit is a process to check the backlinks for your domain. Link audit allows you to identify the backlinks that you are receiving and also lists of backlinks that you would like to add to your disavow.
122. What is Google’s Rich Answer Box (or Rich Answer Box)?
This is an advanced SEO interview question. Google’s rich answers box is Google’s way of helping users find the answer to their questions without having to visit any websites.
These can be found when you search for information such as distance, cricket score and unit conversions.
123. What is Disavow Tool, exactly?
Disavow Tool, a Google Search Console Tool that allows publishers to tell Google that links from other domains should be ignored and not considered.
It allows websites to avoid bad links. However, this tool must be used with caution as it can cause problems for website performance in search engines.
124. What is guest posting?
Guest posting is a great way to build links. You contact relevant websites and offer to write for them. In return, you get a contextual link back. You can have a link in-body or only the author bio on some websites.
Guest posting increases visibility for your website among targeted customers, potential traffic to your site, and improves your website’s authority.
125. What is Schema Markup, exactly?
A very common interview question for SEO. Schema Markup, a structured data that you embed on your website to help search engines understand it better and provide additional information for users using SERP.
Although it doesn’t improve search rankings, rich snippets can improve the CTR of listings and thus increase the rank over time.
126. How can we increase the frequency with which search engines crawl?
You can increase the frequency of updating the page and adding new content. You can increase the frequency of updating the sitemaps, adding new content, and ensuring that the server is always up and running.
127. What is “(Not provided)” data in Keyword Reports
This is a common question in the interview for the google analytics job. This question can be answered by understanding why google does what it does.
Google made changes to its search data harvesting process in October 2011 to protect privacy.
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This is how to fix it:
Traffic sources data can be retrieved from the queries report
Google Ads data available
Search console – Data queries
128. How do you optimize a website that has millions of pages?
Particular attention should be paid to the following section regarding these types of websites:
Create dynamic meta tags
Sitemap Dynamic XML
Navigation requires strong internal structure
129. How to deal with a website that has been penalized
To understand the reasons behind it and to fix it completely. Next, apply for reintegration.
130. What can we do to improve the landing page’s quality?
These are some ways to improve landing page quality:
Strong headline and supportive tagline
Original, high-quality content
Page loading time
User friendliness and user experience
Follow the Google guidelines
It is easy to use and understand
Clear call to action message
Visual imagery
Do not have too many links
Connect with Brand and Proposition
Simple lead capture form
Trust symbols
131. What is Event Tracking?
This is one of the most common questions in a Google Analytics interview. Events are interactions between users and content. They can be tracked separately from a page or screen load.
You can track downloads, mobile ads clicks, gadgets and Flash elements as Events.
You can create event tracking to track how many people download ebooks or watch videos.
132. What is SEO Manager?
SEO Manager
If you are applying for the role of SEO Manager, this is an important question to ask. A SEO Manager is responsible to coordinate and implement SEO and SEM programs for clients. They coordinate with content, design, marketing, and social media teams. They also manage offsite optimization projects.
The salary range for SEO managers in India is higher. The SEO manager coordinates SEO efforts on both page and offsite. With the support of his SEO team, the SEO manager creates and executes executive SEO strategies. The manager must also have a basic understanding of web design, and development.
The primary tasks of an SEO manager are:
To increase website leads/purchase, execute SEO campaigns and projects.
Analyze and report on the performance of campaigns and projects.
Take into consideration the performance of your team members and help them work efficiently.
Optimize your website landing page, fill in the content gaps and track KPIs.
To collaborate with the other team leaders, he should be able to communicate well.
Guide the team through the problems they are facing and offer suggestions for solving them.
133. What is model comparison tool?
Our final SEO interview question. This is the most difficult question in Google Analytics Question Answer Guide. What is model comparison tool?
To identify the best marketing channel, attribution models are used extensively. How do you choose the right attribution model for your business?
The model comparison tool allows you to compare different attribution models such as time decay, first interaction, and last interaction. You can compare three different attribution models.
You can see how Twitter advertising works if you combine last clicks with time decay and linear attribution.
Conclusion
We hope you find our guide to SEO Interview Questions and Answers useful. The guide will be updated regularly to keep you informed.
You can explore the world of digital marketing and get certified by MICA and UpGrad.