Google Web Stories: are you a devoted fan, or wondering what the heck were talking about? Whatever stage youre in on the Google Web Stories journey as an author Were here to lend assistance to take you to the next stage.
Weve put together this guide regarding SEO and Google Web Stories, bringing the most effective methods to aid you in getting maximum value from your content.
All you have to do is provide us with 10 minutes to gain knowledge that will be a major change to your planning for the year 2021.
What are Google Web Stories?
Lets begin at the beginning, if youve not been able to discover Web Stories at this point. (And wed be happy to help for having missed it, theres always new things to keep track of!)
As of now, the most comprehensive explanation of Web Stories is over at stories.google where you can go to the Showcase section to see how different brands are using this innovative content format.
Some of the most popular examples provided by Google include topics such as food and recipes gaming and wellness, travel and more.
Some of the prominent publishers are Lonely Planet, Conde Nast Traveller, Vice, The Dodo, Forbes, and Refinery 29.
List of companies that use Google Web Stories
Web Stories are effectively the web-based versions of the famous Stories formats that you might have seen in applications for social networks.
This means that content can alternatively be hosted via a web site instead of being stored in an app that is externally accessible. theyll vanish within one day.
What is the process to create Google Web Stories?
The majority of publishers use an external tool to write an article, for example, Newsroom AI or MakeStories. Others may opt for to use a different approach however the wide range of choices means theres a tool that works that is suitable for both pros and amateurs.
What is the process for getting Web Stories found?
The best part is that its especially for SEOs. Web Stories can appear on Google Discover on Android and iOS with the most recent version of the Google app. Theyll show in the carousel thats near to the very top of your feed.
The carousel is currently accessible across the United States, Brazil, and India.
Google Web Stories SEO
However, its not the only thing. They may also appear within the grid display of Google Search, but only in English in the US.
A query that could cause a web story might be something similar to things to do in New York or things to do in New York with stories from multiple publishers being displayed in the grid.
In addition, in all countries and languages in which Google Search is available, users will also be able to find Web Stories in Google Images. Images will show alongside an icon that is a Web Stories icon.
Google Web Stories SEO best practice
Weve now gone over the basics, lets get into the specifics youll need to know as SEOs working to optimize Google Web Stories.
Keep in mind that theres limitations on the regions that are supported and the languages in which content can appear, however, no matter where located its always a good idea to learn something new about SEO can be beneficial. Its likely that Web Stories will roll out worldwide in the near future.
First, it is important to know is that the SEO best techniques for a website are also applicable for Web Stories, but there are some issues worth discussing in greater depth…
Quality of Content
Making sure that the quality of your web content of the highest quality is crucial to Web Stories.
Content must meet the requirements of being useful and interesting in order to keep viewers entertained. Much of it comes down to effective storytelling methods.
Take into consideration the titles and metadata
Titles for Web Stories should ideally be less than 70 characters long, and no longer than 90 characters.
Similar to the title for a web page There should be sufficient information to allow readers understand what theyll learn from the story.
For metadata Youll need to ensure that you include the standard markups for a meta-title, meta description, as well as structured metadata, Open Graph protocol, and the Twitter card.
Its crucial to remember that Web Stories should adhere to the AMP metadata guidelines for stories and you can read more about this here..
Indexing and crawling
Check to see if you include a noindex tag in your article, otherwise youll be preventing Google in its search results for your website.
Include your stories on your XML sitemap, and create an area within your sitemap index, in the event that you need to.
Utilize Google Search Consoles Index Coverage Report and Sitemaps report to determine whether Google will find your previously publication Web Stories.
If you wish to have you Web Stories to appear in desktop Google Search results, youll need to support landscape display too.
The final point to consider when searching and crawling concerns the use canonical tags. Web Stories require self-referencing canonical tags.
For stories that are published in several languages, you can use your standard best practices in hreflang to assist users.
Take into consideration accessibility
Its an excellent idea to include captions in your video, but make certain that the captions dont be cut off from the screen or get tangled with other video content.
Its better to stay clear of captions that burn to the film. Be aware that screen sizes can differ so make use of technologies that can deal with different sizes.
Another step you can take is to include alt text in your photos. This is not only helpful for accessibility, but it will also enhance the searchability of your content.
Are you looking to provide users with more information in addition to in the Web Story?
You can make use of AMP stories page extensions to do this, giving you the opportunity to offer the extra content.
It could be a combination of more information, a deep investigation into a subject or the next steps to take for the users next steps. A greater understanding of the context is beneficial for SEO.
Integration into websites
In addition, as an author, you are able to incorporate the content of your Web Stories into your website.
Where they are stored will be a decision made internally in light of the information structure and the topics popularity.
As a hint, they could be linked to via a relevant category page or even a landing page specifically for stories.
Are you ready to create HTML0?
Weve listed all of the key elements that make up Google Web Stories for SEOs in this article Were hoping to see this type of content becoming more popular in the months ahead.
If youre a publishing company seeking new leads for traffic (and the possibility of monetization!)
Then Web Stories may be of special interest to you and you should begin playing around with the technology to discover how it will impact your business in 2021.