SEO copywriting is the art of creating copy that ranks high in search engines. If you are experienced, it SEO Copywriting Tips are easy to master and a great way to get valuable web traffic without spending thousands on advertising.
Rankings and traffic are not the only thing that matters. It’s not just about ranking high in search engines. Engaging readers, building authority and selling products is part of writing search engine optimized content.
Prospects shouldn’t be directed to pages that don’t serve any purpose.
Top SEO Copywriting Tips
We’ve compiled 55 top SEO copywriting tips to help you please your readers as well as search engines. All of these are based on real experience. A number of resources have been included for marketers and writers.
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1. Know Your Audience
Copywriting advice that is most valuable and important is knowing who you are writing for.
If your content isn’t appealing to a specific audience/consumer, it can’t rank or sell. Do your homework. It will pay off.
2. Craft magnetic headlines
An irresistible, well-thought-out headline gets your article read (c-r-i-t-i-c-a-l) and sets the tone for your content. It is also what makes a great first impression.
Add some SEO to the mix and your content will rock, roll, and rank!
3. Clicks: Number-Drop
Do you really want people to read your articles and not just for the sake of it? Use numbers in your headlines Studies show that headlines with numbers (especially odd numbers) get more clicks. It’s psychological; our brains love lists. They promise something and are easy to read.
4. Headline Formulas
You can save time while still getting clicks. You can modify old SEO copywriting headline formulas to create compelling copy titles. Don’t be afraid to use them! Here are 102 good ones that others have used with great success.
5. Use subheads
Catchy headlines draw readers in. But how can you keep them reading? Subheadings are a good idea. Subheadings (header tags – h2, h3, etc.) Make your articles more readable and help readers navigate the text. These descriptions also help search engines find your content.
6. Select a good font
The right font and size can make your copy more readable and visually appealing, which will increase engagement.
Copy cosmetics are why bloggers and copywriters pay so much attention. Some fonts are also more ‘web-safe’ than others.
7. Check Your Case
Although headings and subheadings are now common in blogging, it might not be appropriate for every blog or use.
In some cases, the sentence case may be more appropriate. No matter which case you choose to use, make sure it is used correctly and consistently.
8. Use Bolds and Italics
Whether or not using bold and italics is a good SEO content strategy is anyone’s guess, but making certain words and phrases stand out can definitely enhance readability. Your articles will be more easily understood if they are more easily digestible.
9. Create More Content
Is longer content more likely to rank higher in search results? It sure does. These studies were done by seomoz and quicksprout.
You can also write longer posts (1,500 words or more) to give readers more value, which allows you to establish authority and expertise.
10. Shorten Paragraphs
Although longer articles and blog posts are more effective than shorter ones, longer paragraphs perform better. Long paragraphs can bore and intimidate readers. For best results, it is best to keep paragraphs short (2-4 sentences).
Best SEO Copywriting Tips for Beginners
11. Do not dock long tails
Ranking for high-volume terms can be difficult, especially if your site is not yet established. Long-tail keywords are the answer.
By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions.
12. Give Them Answers
Another way to benefit from the long tail is by using it. People type in questions to Google when they have them.
That is why Hummingbird came about. As a content writer, you can answer these questions clearly and credibly. Your copy will rank, engage, and sell.
13. Get your words out there
Great copywriters know the importance of using “power words” during content creation – they evoke emotion.
You can connect with the reader and influence them once you have hit those emotional chords. Power words can complement keywords well.
14. Get Voice Active
Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message.
Active voice is on the other side, it’s direct, clear, and energetic. This makes for persuasive writing.
15. Forget Keyword Density
Keyword density is a tireless SEO myth. Although it is important to use strong keywords in your content, there is no indication that search engines prefer a certain density. Nobody wants to read keyword-stuffed mumbo-jumbo.
16. Speak LSI
Rather than focusing on keyword density, you may want to pay more attention to LSI. Not only will it increase your chances of being ranked in the SERPs but also reduce redundancy in your content.
17. Talk to your reader
Are you able to talk like your readers? For example, blog writing is best if you use words and phrases that are familiar to your target audience. Search engines will also pick up on your growing readership.
18. Keep it Fresh
Updating your content regularly is important, for search engines and readers. Because search engines prefer posts that are recent and relevant, they will be more likely to find them. Both your readers and prospects are looking for the exact same thing: accurate, current information.
19. Trending Topics
We are on the topic “freshness” so it is important to keep up with industry news and hot topics.
Everyone wants to be the best. You could even go the curated content route – but tread carefully.
20. Write Meta Descriptions
Many of us overlook them, as they are time-consuming to write. Nevertheless, good SEO copywriting is almost pointless without attention-grabbing Meta descriptions. These directly impact the amount of traffic a website receives from a search result.
21. Add Pics for More Clicks
It’s clear that visuals are a huge mistake.
They also hold some weight in terms of search engine optimization – if you optimize them correctly.
SEO Copywriting With Additional External Support
22. Try Video
Videos are not for everyone and marketers claim that they don’t help SEO.
They can also be a great way to increase sales and engagement. There are pros and cons to using video. It is worth investigating.
23. Link Out
Your copy should contain links to the relevant resources and references. This will support your key points and give readers more value.
Search engines consider websites that have outbound links to trusted blogs or sites more valuable.
24. Link In
It is important to link internally. Interlinking pages on your website is important. This is why?
It adds value to the user experience and, just like linking out. Your internal link structure also affects the ‘crawlability’ of your site in search.
25. Give Credit (The Right Way)
The Internet is about sharing information. If you do it wrongly, you might start getting threatening letters from webmasters or their lawyers. It can also lead to search engine penalties. Learn how to cite authors and blog writers correctly.
26. Be Unique
Plagiarism is another reason content can be penalized. People don’t like to read regurgitated text.
Be original and unique. Use plagiarism checkers to avoid unintentional duplication. Don’t steal!
27. Utilize Writing Tools
Why should you work harder than necessary? You can find tons of useful tools online that will help you with SEO copywriting. Most of them are completely free.
It takes only a quick Google search to locate them. Here are 9 tools no online writer should be without.
28. Utilize SEO Tools
Copywriters can also use many free search engine optimization tools, resources and websites to help them with their content marketing.
Here is a comprehensive list of the best SEO tools by Moz content astronaut Cyrus Shepard.
29. MS Word: Make the Most of It
Did you know Word has a Find feature to help you find overused words? Or that it has a text-to-speech feature that can speak text aloud.
Here are a few MS Word tips and tricks to get you started, but you may want to play around and see what it can do.
Even if you write content that is sung and danced, one error can make all the difference. Your credibility is destroyed by errors.
Word processors can’t catch all the details and people often slip up. Hire a freelance writer or ask a friend to proofread your work.
31. Monitor Metrics
You can track things such as page views, bounce rates, SEO, likes, and shares to get a feel for how people and search engines respond to your content.
This will give you the information to improve and replicate your work. Check out these web analytics tools.
32. Keep a Swipe File
A “swipe” file is a list of keywords, SEO copywriting ideas, tools and resources that every serious writer should have. This saves time and makes it easy to create great content.
33. Remember the Call to Action
What is professional copywriting without an enticing call to action? It is how you get readers to do what you want. Call to actions are made easier by strong keywords that have high traffic. Win.
34 Buy Blog Posts
Let’s face facts: Not everyone is a writer. Even if your goal is to be a writer, it’s possible that you don’t have the time or the desire. A copywriting service is a great option.
A good blogging service or copywriting agency can handle the article writing and website copywriting for you.
35. Inbound Marketing Is the New SEO
How can you make your SEO content rock? You promote it! Encourage people to read it. Ask them to read it. Encourage them to share it.
Search engines will reward you for your efforts once they notice increased activity. You will see more sales.
Here’s a list of the Best Link Building Tools you might want to check out.
36. Quote Influencers in Your Niche
Your content will be more authoritative if you quote industry influencers. Linking out to relevant websites is great for SEO.
It’s also how to make your content viral.
Once your blog post has been published, reach out to influencers. Some may share your post to their networks. This is a great way to get more traffic and attract attention.
37. Remember to Include Each Symbol in Your Description Tag
These days Google rolls out several algorithm updates per day. In the past search engines used 160 symbols to cut down description tags. However, in the mobile age, it’s not about exact numbers.
It is recommended to limit your use to 150 to 160 symbols.
To ensure that surfers see your post, make sure you explain why early in your description tag.
Don’t forget the keywords. These keywords should be included at the beginning.
38. Make an Information Sandwich
When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list.
It is often overlooked that the information in the middle of a page is important. These vital points should contain keywords to improve the ranking of your content.
39. Use Captions Under Photos
Put a meaningful and descriptive caption under the photos or pictures you use, because people read those.
This increases indexing and allows you to enrich your content by using strong keywords that match.
40. Put Click Triggers Near Buttons
Place text next to the buttons that readers should click. Text will be persuasive. This works best when it is combined with a call for action.
Click triggers include incentives, testimonials or deadlines (such as a “limited offer”). These messages can be used to encourage conversion as readers will feel more motivated to act.
Easy Ways For SEO CopyWriting
41 Consider Using an Anchor Text
To create relevant anchor text, use the appropriate keywords and link directly to the target page. This will improve backlinks which are necessary to build internal links. Anchor text is generally a good way to improve search engine rankings.
42. Repeat the Info
You don’t have to send the same message twice. Remember the main message that you are trying to convey.
Online readers can be easily distracted and may skim your posts. Your call to action and other important information should be repeated multiple times in your copy.
This will increase people’s awareness and improve conversion rates.
43 Encourage social sharing
Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it.
Share buttons can be placed in prominent places or widgets made it easier for readers to share your content.
Be aware of the social media platforms that your audience uses most. You don’t need to include all the options. This will make it confusing and may discourage them from sharing.
44 Create Link Baits
To grab people’s attention, use link baits. Offer users free stuff, valuable information or any other content that might spark their curiosity.
This won’t be a problem if you are able to get to know your target audience. Link bait is a powerful tool that boosts traffic and leads you to higher rankings.
45 Match Search Intent
You always need to make sure that the titles and keywords you use completely match the content you’ve written.
Readers want all the information they need when they find your content.
You can tell them everything. It will make people happy, and it will positively impact the rankings.
46. Include Case Studies
Case studies drive more traffic and improve page rankings. Because it is backed up with actual proof, research-based content is preferred.
You can link to case studies on your topic, or create one of your own to illustrate the main idea and purpose behind your product or service.
47. Video transcriptions are a great option
Video transcriptions improve indexing and usability, and add supplementary content. It enriches content by adding keywords and gives people the ability to “read” video, even if they are unable to hear it. You just need to write the video transcription.
48. Eliminate irrelevant keywords
You should narrow down your search keywords to ensure that you only keep the most relevant.
You’ll be able to generate more traffic and rank higher in SERP.
49. Add Alt Tags
You might also want to add a caption underneath the photo.
Screen readers can read this text, making your content easier to find. This helps you generate more traffic through the images that you use.
50. Write an Introduction that Ranks
To let readers know what you are going to be talking about, send a short message. This will save them time and encourage them to read on.
This is a great opportunity to add keywords to improve rankings and to link to related posts.
51. Don’t Try to Please Everyone
Concentrate on 20% to 30% of your target audience when writing a copy. Make sure your content appeals to the people most likely to convert.
Reduce your focus and you will have low conversion rates.
52. Create an Ultimate Guide
Consider creating a guide to help you organize your thoughts into chapters if you have a complicated topic.
Most people scan online content quickly, which can lead to them missing the important point. An ultimate guide will help you cover everything and keep your readers coming back for more.
This improves indexing and generates more traffic, which eventually leads to a better ranking.
53. Make It Readable
Your content will be more easily understood by your readers, which increases the likelihood that they will share it. Do not fill a paragraph with thoughts. Instead, focus on one thought per paragraph.
To visually distinguish the ideas, add white space between paragraphs. Your content will be more easily consumed if it is easier to share.
54. Stop Rambling
Although longer posts are more valuable for readers, they should only be of high quality. It’s not worth writing a lengthy article for the sake. Your words should have more value.
Do not hesitate to use fewer words if you are able to communicate your message in less words. Remember: quality will lead to your content being shared.
55. Build a Foundation First
When you have the structure for your future copy in front of your eyes, it’s easier to decide what to do next.
Writing that is well-organized will be more effective. Consider the best positions for keywords or links. This creates a better user experience, and increases the number of shares.It’s your turn. These copywriting tips were helpful to you. Did we miss anything? Comment below.