Pittsburgh SEO Services
Pittsburgh SEO companies: Their benefits, their services, how to hire the best ones, and more (In this article). Search Engine Optimization (SEO) is nowadays an indispensable part of the digital strategy of any company that wants to take advantage of the web to acquire new customers.
Every company is looking for the best SEO companies to improve its visibility in the search engine results and thus attract more visitors. Keep reading to learn more.
What is an SEO company?
Before defining what, an SEO agency is, it is necessary to define what SEO is.
SEO: Definition and how it works
SEO (Search Engine Optimization) allows a company to gain visibility on search engines. This approach is a real growth and development strategy for a company. During a search on Google, the user arrives directly on the results pages (SERPs: “Search Engine Result Page”). SERPs are a list of sites that are found after a query in a search engine.
A SERP is always presented in the same way:
- Paid ad: Ad corresponding to the paid ranking known as SEA (Search Engine Advertising). This allows you to gain visibility and quality traffic.
- Natural ad: Ad corresponding to free ranking and called SEO. A natural ad appears according to the search terms of a user.
Now that you know what SEO is let’s move on to the definition of an SEO agency.
SEO Company: Definition
As its name suggests, an SEO company is first and foremost a digital agency that creates websites, writes web content, implements web strategies, and manages social networks for the optimization (Increased search engine visibility) of an information, commercial, and marketing site.
True expert in SEO, they aim to increase the quality, understanding but especially the visibility of a website in the results of search engines. Increased search engine visibility translates into more traffic to your website and ultimately more leads, phone calls, and sales.
The majority of companies currently do not know how to create their web page because their objective is to produce a lot of things. Therefore, the SEO experts (SEO consultants, Pittsburgh SEO companies) know how to do it.
What does an SEO agency do?
The practice of search engine optimization requires extensive technical knowledge. Positioning a page or a website among the first results requires a daily and constant effort; even being placed among the first results of the SERP can take several years.
Nowadays, some keywords are very difficult to position because of the strong competition surrounding them. To give you an idea, it has been said that Google, for example, uses more than 200 factors to rank and position websites in the search results.
Therefore, an SEO company is often aware of the updates in the search engine algorithms in order to adapt to the new website ranking factors and develop SEO features effectively.
If you are still unsure of what an SEO company does, in this section, we will share with you the most important functions (work) of Pittsburgh SEO companies.
1. Keyword research
Keywords are expressions composed of one or more words that Internet users enter in search boxes in order to find information that interests them or that is related to a product or a service.
Secondly, keyword research consists of locating, through specific tools, profitable or high-volume keywords and designing a strategy based on this study to create pages, blog posts, and websites related to the products or services offered by a particular company or person to attract traffic or generate sales.
In other words, keyword research is the core of any SEO campaign. Without effective keyword research, it is impossible to develop a successful SEO strategy.
This is why choosing an experienced Pittsburgh SEO companies with proven results is essential to achieving any brand’s goals. Professionals dedicated to SEO know that the more time and dedication they invest in this work, the greater the chances that a website will organically rise to the top of the search engine rankings.
2. Content Creation
After an SEO company has conducted keyword research, the next and most important step is to generate unique and quality content for a website. Optimizing all technical aspects is a must, but creating quality content is the most important.
With original and valuable content for users, everyone is assured of a very high probability of getting a good position. Creating content for a website based on the most relevant keywords for a business is the most effective option for attracting traffic and therefore generating sales.
However, writing text for search engines requires special experience and knowledge, as writing for newspapers or magazines is not the same as writing for the Internet. There are a number of requirements that must be met when writing SEO articles.
That’s why an SEO company always has a group of professional writers who write with users and search engines in mind. Let’s remember that the best SEO content is the one that clearly and satisfactorily answers users’ questions; that’s why it’s important to entrust the content creation and optimization to an SEO company, which is the specialist in this field.
It is no secret that the Internet is full of information, but not all of this content is important. Therefore, to successfully manage content in a professional environment, it is essential to show only the best and most relevant content possible.
An informed, happy and satisfied audience loyal to your brand is not a utopia. It takes time, effort, and other ingredients, like content marketing. Therefore, underestimating the work of professionals working in an SEO company is a big mistake.
In order to rise in the search engines and be placed among the top results, an SEO agency puts more emphasis on creating quality content that meets the search intent of the users.
3. Internal optimization (on-site SEO)
Internal optimization is the practice of optimizing a set of internal elements of a website that influence organic ranking in the SERP. While anyone who manages a page can optimize certain internal elements, it is best to hire a reputable SEO agency because it is a mandatory process that must be taken care of if you want a page to appear among the top search results.
By using the services of an SEO company, you will save time, and you will be sure that more users or potential customers will find your website in the search engines. These are some of the actions that an agency implements in on-site SEO:
- Adaptive web design;
- Website structure;
- HTML and CSS code;
- Title and header tags;
- Internal links;
- Keyword density;
- XML sitemaps;
- Navigation routes;
- Alternative image tags;
- URL address, and more.
The goals of this type of optimization are to expose a domain’s authority to search engines in order to generate trust; to improve indexability, because if a page is not indexed in search indexes, it is impossible for it to appear in search results, so that when a user searches for information related to a website’s content, Google will take it into account in search results.
In short, the overall goal of on-site SEO is to make it easier for Google to index a page or website quickly and rank it effectively; Pittsburgh SEO companies are experts in this field.
4. External optimization (off-site SEO)
Off-site SEO refers to all the optimization work done outside of a website to increase search engine relevance rankings. The main objective of this type of optimization is to create external links (natural and artificial) associated with a web page.
In other words, what an SEO company is looking for with external optimization is that relevant and authoritative websites link to a client’s site (social networks, forums, blogs, or other external sites).
However, there are other external optimization actions that agencies usually implement to help with a client’s website rankings, such as digital marketing operations to gain organic rankings for relevant keywords on a website. In addition, there are other techniques, although not all agencies agree with some of them. These are the most common:
- Backlink creation;
- Creating communities in social networks;
- Managing opinions and comments in forums and blogs;
- Publishing articles on third-party websites (guest blogging);
- Publishing articles on specialized pages (article marketing);
- Publishing links in reputable directories;
- Reciprocal link building;
- Buying links;
As you can see, off-page SEO, along with all the optimization and content creation tasks, is an activity that requires a lot of time and effort; that’s why it’s more convenient to delegate all this work to a team of professionals (Pittsburgh SEO companies) who guarantee the achievement your SEO goals (being among the first search results to achieve certain business and web traffic goals).
To make a website visible to potential customers, it is very important to perform an effective SEO optimization, which is carried out through a series of actions inside and outside a website (onsite and offsite).
5. Social Media Marketing
Nowadays, it’s not enough to optimize websites to achieve all of a brand’s goals on the Internet; if an organization wants to have visibility in search engines and social networks, it needs a good digital marketing strategy to boost it. Of course, everyone already knows this, and that’s why it’s one of the most requested services these days.
Usually, it is the social media team of an SEO company that manages a company’s social profiles, creates customized social media marketing strategies to achieve certain goals, such as increasing customers and sales, building community loyalty, or improving a brand’s image and digital reputation, and more.
Pittsburgh SEO companies also create quality content for the company’s various social profiles, implements advertising campaigns, and interacts with customers and business partners.
If you want your company to be successful on social networks, one of your tasks is to contact a digital or SEO company so that together they can detect your company’s most urgent needs and define concrete marketing actions that will help increase your company’s audience and convert interested people into potential customers in a significant way.
Benefits of working with Pittsburgh Seo companies.
Now you know what is at stake in a good SEO for your website, and you hesitate between doing it yourself or entrusting the project to a team of SEO professionals (Pittsburgh SEO companies). Here are some points of comparison that will undoubtedly help you in your final choice:
1. Optimize your time and devote yourself to other projects
Entrusting the SEO of your website to an SEO company allows you to keep your mind free and to devote your energy to subjects that you master.
Indeed, Search Engine Optimization (SEO) is a profession in its own right, and its understanding requires long hours of work. Beyond the fact that SEO requires professional know-how, it is also important to monitor the positions of your website in the search engine, an activity of “SEO monitoring” that requires time.
2. Entrust your project to a team of specialized professionals
The second argument may seem obvious, but an SEO company is ultimately a team of several professionals who work together on your website. All these expert acts on very specific parameters:
- market research;
- site audit;
- keyword and content optimization;
- links creation;
- monitoring, etc.
Beyond the SEO work, the SEO agency has web developers, graphic designers, SEA (Search Engine Advertising) managers, project managers, etc. These are all reasons to entrust your SEO to a team working in synergy with the sole objective of improving your visibility on the Internet.
3. Avoid mistakes and ask for professional advice.
If you commit yourself alone to the SEO of your website, you are not safe from making mistakes that could be damaging for a long time. Indeed, the world of SEO is complex and requires the mastery of many related fields.
The penalties of search engines are not forgiving and can put your website on pause in its progress. Hiring an SEO company means having a privileged contact with professionals who will answer your questions and adjust their services according to your company’s project.
4. Focus on a sustainable strategy
Working with an SEO company is also a way to sustain your SEO in the long term. SEO techniques are constantly changing (with time), which means techniques that worked yesterday may not be the right ones today.
An SEO firm is made up of a team of professionals who are constantly learning and building a sustainable SEO. The progression of your website in search engines is sustainable over time.
A primary reason why businesses prefer SEO companies is that they save them time and get quick results. However, if you try to design an SEO plan for your website in-house, you will be limited by resources, and it will take a lot of time to do it right.
When you hire an SEO agency, you will be able to devote all that time to more critical activities for your business. The SEO professionals who work at an SEO agency are skilled at handling SEO for new businesses and follow a step-by-step process to create a strategy for them.
Not only will they finish developing a strategy faster than you, but it will also be a much better strategy. So if you don’t want to waste time, hiring Pittsburgh SEO companies is the way to go.
If you hire a reputable SEO company with proven experience, you will see a results-oriented approach from them. They won’t just start implementing their best techniques and hope it works for your website.
Instead, they will perform a complete analysis of your website and business goal and develop the strategy accordingly.
A good SEO company will always do a pre-audit of their client’s website and then talk about the strategy accordingly. Then, they will break down your goals into smaller ones and provide detailed, measurable reports on how their efforts are making a difference for your website.
5 criteria for choosing your SEO company.
It’s always difficult to understand the criteria to choose a good SEO company when you’re not an expert in the field yourself. That’s why I decided to list the criteria that are important to take into account before selecting an agency.
1. Consideration of your needs
A good agency will never promise you the 1st position on all the keywords for which you want to position yourself. They will take the time to discuss with you, to understand your company, your market, your SEO issues but also your sales objectives, your business, your seasonality, the projects in progress …
For example, a keyword may seem interesting to an agency when they look at the potential traffic and the competition, but they must also worry about the impact it will have on your site’s sales.
So beware of agencies that send you quotes without having taken the time to discuss them with you beforehand.
2. The Methodology and transparency
The nature of the services must be explained to you in a concrete and comprehensible way. A competent company will be able to put itself within your reach, whatever your level of understanding of SEO.
The agency must be able to give you clear examples of current optimizations that they perform on their clients’ accounts and explain to you, in a more global way, what their different types of actions are aimed at.
Before defining an action plan, the SEO agency will conduct an SEO audit (the structure of the site, the content).
3. The Certifications
Here is a non-exhaustive list of useful certifications for an SEO expert:
Google Analytics Certification: In order to perform good analysis, mastering Google Analytics is essential.
- SEM Rush certifications: fifteen modules available of excellent quality;
- MOZ SEO training: a very complete presentation of SEO and techniques;
- QASEO certification: a little easier to obtain but still proves a certain competence in the field.
But SEO is constantly changing. A professional SEO company can’t rely on a certification from 3 years ago. He must constantly follow the SEO news to stay informed of the best techniques.
4. Good tools
There are no magic tools but having the right tools allows you to collect better data and, therefore, to make better analysis on your site. Below are some examples of tools that an SEO company might use:
- Pageoptimizer pro.
If this list is not exhaustive, it allows you to get an idea of the SEO tools that can be put forward by your agency.
5. The longevity of the relationship
The first results of the actions taken are not instantaneous. Search engine optimization is a relatively slow-moving lever, so it is important not to conclude too quickly that the agency is incompetent if the results are slow to come in.
After about 6 months, the first effects should be felt on your ranking. Consider checking your ranking at regular intervals to see how much progress has been made.
The alternative to hiring an SEO company is to hire a full in-house team of SEO experts to help your website progress.
However, this alternative is expensive, but it also takes more time, and sometimes you also have to micromanage things in such situations.
This is why it is recommended to hire Pittsburgh SEO companies, as this will take the burden off you, and you can propel your business to new heights of success.