Paid Traffic Sources To Increase Your Sales In 2021

Over the years I have been asked many times what the best traffic ad network is to buy traffic for my site.

The Truth is There is no one traffic source that is best for everyone.

Some people will succeed with a source of income while others will not.

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Over the years I have been asked many times what the best traffic ad network is to buy traffic for my site.

The Truth is There is no one traffic source that is best for everyone.

Some people will succeed with a source of income while others will not.

What is Paid Traffic?

Paid traffic refers to visitors who view a website that was created by a paid advertisement campaign using promising Paid Traffic Sources. Paid traffic is most common and includes Pay per Click (PPC), banners, ads, pop-ups and video ads.

Paid traffic is used by advertisers to generate leads, customers and sales. However, it’s usually faster than other forms, but comes with a higher risk because of the cost.

You Want to Be a Success with Paid Traffic?

Why you should use paid traffic:

  • Demographic targeting allows advertisers place ads in front visitors most likely to purchase.
  • It’s quick to set up and you can start receiving traffic immediately
  • Reach an audience that you might not otherwise be able to reach
  • If there are any issues, you can stop receiving traffic

It’s quite surprising, to me, how few business owners actually take advantage of paid traffic. There is always risk when running a paid traffic campaign. If you do it correctly, you can make sustainable revenue that you otherwise wouldn’t have.

What is Paid Traffic?

Paid traffic can be purchased via an ad network, or ad exchange. Advertisers are charged on either a Cost per Click (CPC), or Cost Per Mille (CPM) basis.

Advertisers have the option to choose different targeting parameters such as demographic data and interests. Campaign budgets determine how much advertisers spend on paid traffic. Budgets can be set for daily or lifetime.

Paid traffic has many benefits

Every traffic source is unique and each audience engages in different ways. Youtube is one example. It has a wide audience that watches videos for many reasons.

You must understand that all visitors to Youtube share one thing: they want to consume. They want to consume Video content, Youtube won’t likely work for your website or offer if it doesn’t contain video content.

YouTube is the best place to be if you have a lot of videos that convert visitors to leads. Brent, I am just starting out. How do I determine which traffic source is best for me? It’s simple. Test Which source works for you?

Paid Traffic Sources Your Company Needs to Use in 2021

Get it now

There are many traffic sources available. Not all traffic sources should be taken as equal. Although it may not have the largest collection of internet sources, it is one of the most useful.

These traffic sources can be used to drive traffic to many different types of products.

What is Paid Search?

Paid search allows search engines to show ads in sponsored listings according to what visitors are looking for. This type of paid traffic is based on a Pay Per Click (PPC) model.

Advertisers only pay when visitors click an ad. Advertisers have several targeting options, depending on the keywords searched and previous actions taken by the visitor.

1. Google Ads

Pros

There is a lot of traffic. Google has a lot of traffic. 75.2 percent Mobile is not included in the search market. There are tons of ways to optimize your campaigns.Scalability of your campaign.

Once you have identified the winning metrics, it is time to scale your campaign. Google Ads is the best place to get this amount of paid inventory if you are looking to scale your campaign with a large budget.

Cons

Highly competitive and costly as hell. For more competitive industries, we’re talking about over $100 per click. They are very strict about what is allowed on their network.

If you don’t comply with the rules, there is a high likelihood of your account being suspended.

Conclusion

Adwords is a term that almost everyone knows. Adwords is a huge market share and is essential if you are looking to scale. Adwords is not the best option for someone who is new to paid traffic.

Why? You can easily lose your budget within minutes if you make mistakes. Adwords offers remarketing which is very powerful.

2. YouTube

Pros

YouTube is the world’s second-largest search engine. You are likely to be surprised that I consider YouTube a paid source of search traffic. YouTube has a lot of traffic and is still quite affordable.

My cost per visitor has dropped to $.02 CPC. It’s not often that you can get search traffic for this low a price. You can not only buy YouTube traffic with banner ads but you can also run video ads.

Cons

YouTube’s audience is different from other search engines, as I have mentioned. To drive traffic to your YouTube channel, you must have video content.

For companies who have never made a video before, this may prove to be a problem. I have also observed that 75% of your visitors won’t view more than 30 seconds from your video.

Conclusion

YouTube is the best place to find kick-ass content. YouTube traffic is inexpensive and abundant, so I have successfully managed to get several campaigns working on YouTube.

Make sure you include a call-to-action in every video. Try to grab their attention within the first five to ten seconds. You don’t need to spend too much time introducing your content. Just get right into the meat.

3. Bing Ads (Updated).

Pros

Yahoo and Bing have teamed up. You can create campaigns on Bing Ads and both Yahoo.com and Bing.com will show them. Bing Ads traffic is often of higher quality and cheaper than Google. Bing is flexible and will approve almost any campaign.

Cons

Google can only provide about 1% of traffic. Their interface is a mess and should be updated. Once you have a winner, it is difficult to scale up your campaign.

Conclusion

If Paid Search is what you think is best for your business, I recommend that you test Bing ads. You have a better chance of finding a winner and it will be cheaper.

But don’t expect that you will be spending more than $100-200 per day in all niches. You can test new paid traffic campaigns with Bing. It offers high quality traffic at a fraction the cost of other sources.

4. Yahoo Gemini

Pros

Gemini’s clean interface makes it easy to set up campaigns. Gemini is still relatively new but I have already managed several successful campaigns using it.

It’s easy to get clicks on Display ads with a.05 CPC. Yahoo inventory is often populated by older people who are more financially savvy and purchase more frequently.

Cons

Yahoo seems to be following the lead of Google by restricting what they allow. The CPC for Gemini is very expensive for both desktop and mobile inventory if you want to run search campaigns.

Conclusion

Gemini is still not well-known by advertisers. This has its benefits. Gemini is a great option for those who are already running Google & Bing campaigns and looking to increase their traffic.

5. Yandex

Pros

Quality traffic at a low price. Yandex is used by very few advertisers. Clear interface with many marketing tools.

Cons

Yandex will not have volume unless you are looking to advertise in Russia.

Conclusion

Yandex has helped me to run quite a lot of traffic. Overall, I am happy with the platform. If you have already used Bing and Google to test your traffic, then Yandex is a great option for diversifying your traffic through paid search. Yandex could be a good option.

6. Baidu

Pros

Huge Asian search traffic.

Cons

Baidu is very difficult to use unless you can speak Mandarin. There is not much traffic from outside the Asian Market.

Conclusion

Baidu has never allowed me to run traffic. Each attempt has proved difficult. Mobile Baidu has huge potential, despite the growing Chinese market.

What is social media traffic?

Banner and text ads are a great way to drive social media traffic. Social media companies have the ability to collect lots of information from their users, which they then allow their advertisers access.

Social media traffic offers some of the most targeted demographics you will find. This allows you to drill down and determine which visitors become customers.

Marketers looking to increase brand awareness through sharing useful, shareable content are well-equipped for social media traffic.

1.Facebook Ads

Pros

Facebook was relaunched in 2014. 1.19 billion active monthly users Just like Google Adwords you can scale your Facebook traffic like mad. Facebook has excellent demographic targeting, allowing you target people who are already interested in your industry and product.

Cons

Facebook, like Adwords is very competitive and the prices are high. Your ads can also become very stale depending on how targeted your audience is. Your CTR will drop, and your CPM/CPC will increase.

Conclusion

Facebook has been a great platform for me personally. I have a love-hate relationship. It’s great that I can find something that works and scale it up to the moon.

Due to the nature of Facebook traffic, running a campaign on Facebook properly will require a lot more time and resources. Facebook loves to remove redirects so it can be difficult to track campaigns using some marketing tools.

2.Snapchat Ads

Pros

Snapchat may be something you’ve never used before. Snapchat is smaller than Facebook, but it has almost 200 million daily users.

This means that there is plenty of traffic available for everyone.

Snapchat’s current audience is dominated by US teens. If your brand or offer caters to this audience, it’s worth checking out.

Cons

Snapchat is a great international traffic source, but other GEOs that I have tested have shown terrible results.

Snapchat recently has become more stringent about what is allowed on their platform. A soft ban will be issued if you have at least 3-4 disapprovals of ads before they are approved. Any ads you try to run after that will be automatically disapproved.

Conclusion

Snapchat is not well-known as a traffic source. Snapchat often shows me the same 3-5 advertisers that buy the majority of traffic when I use the app to view ads. Snapchat is a great traffic source. Some verticals may do better than others. I recommend Snapchat.

Snapchat is a mobile-only application, so all traffic you buy will come from smartphones and tablets.

You can run campaigns on Snapachat by reading my guide Snapchat Ads Guide.

3.Instagram Ads

Oh yes, Instagram! Do you remember the “picture website” Facebook purchased for USD 1 billion?

It’s one of the newest social networks that allows you to advertise.

Some demographic data include:

  • 73% of users aged between 15-35 years old
  • 48% are professionals, 46% have degrees.
  • Brand engagement on Twitter and Facebook is far higher than on Facebook.

4.Pinterest Ads

There is currently a waitlist for “Promoted Pins” but it is possible to sign up. However, Pinterest is the most popular social network that is almost exclusively female. Advertise on Pinterest

5.Twitter Ads

Pros

Twitter, with 288 million monthly active users in 2014, is smaller than Facebook. However, I have seen Twitter attract much more quality traffic.

There are also many opportunities, as Twitter has been promoting more ads products in 2015. Twitter, like Facebook has amazing demographic targeting. Twitter recently added keyword targeting.

Cons

Twitter’s lack of ad types is the only problem I have encountered with them so far. As I mentioned, they have been constantly releasing new products this year.

Twitter ads can be quite expensive so make sure you have enough money to convert your demographic metrics.

Conclusion

Twitter is a great traffic source and social network. It’s one of my favorite traffic sources in 2015, and I’d even say that it was the reason I was so excited. I strongly recommend that you get on Twitter if you haven’t done so yet.

6.Linkedin Ads

Pros

Linkedin is the best place to advertise B2B. Linkedin, like other social media platforms, has great demographic targeting. Linkedin is a great place to promote your product and get it in front of decision makers. For a few niches, the traffic quality is exceptional.

Cons

This is one of the best social traffic sources I know. A $25 campaign yielded only two clicks. Unless you have a high lifetime value for every customer you bring in to Linkedin, it’s unlikely you will be able to make Linkedin profitable.

Conclusion

I have only done a handful of campaigns on Linkedin and although I did see conversions, traffic was too costly for what I am doing. Linkedin is ideal for recruiting agencies and B2B SaaS companies.

7.Redit Ads

Pros

Reddit has 174 Million MAU There are many gamers and tech geeks among them. Reddit traffic is high-quality if your product/service appeals to this audience.

Reddit’s unique feature is that you are the only advertiser in a time slot when you purchase ad space. It is easy to see if traffic is working for your business, since there are less variables such as new advertisers stealing your data.

Cons

Reddit does not have many targeting options. You can only select what is known as a sub-Reddit to target your audience. This is basically category targeting, but it makes optimizing campaigns extremely difficult.

Conclusion

Reddit, unlike other social networks is community-driven. It is also a strong supporter of privacy. Reddit is a community-driven social network. If the community doesn’t like your advertising, it could backfire on you.

Reddit’s lack of targeting options and privacy means that users are not able to see what you advertise. Split testing different landing pages is the only way to optimize a campaign. Reddit is not a good place to promote gaming or tech-related products.

8. Mix Ads

Pros

Promote content that is easily shared, such as this one ;. Mix ads are a great way for you to get things moving. Over 8,000+ visits were brought in by $25-50 spend campaigns.

Cons

Traffic to Mix ( Old StumbleUpon) is generally of low quality. This is the nature of Mix (Old StumbleUpon). Users click a button to move to the next page. You can expect people to stay on your site for five seconds or less.

Conclusion

Mix (StumbleUpon) has been a very useful tool in my internet marketing career. Mix is a great tool that can help you get links to your website, social shares and tons of traffic from outside the community.

You only have a few seconds with them to grab their attention so make sure your content is both eye-catching, and very useful. It is unlikely that Mix visitors will be directed to your sales page.

What is mobile traffic?

Mobile traffic refers to traffic only for mobile devices, as the name implies. Most mobile ad inventory comes from websites and apps. Advertisements can take the form of text, banners and multi-media like video.

Push notifications are one example of a feature that some networks take advantage. If you want to drive traffic to your website or mobile app, or run click-to-call ads, then mobile ads are the perfect solution.

1.InMobi

Pros

InMobi is the best way to manage mobile traffic. 1 Billion Monthly UniquesYou’ll love it. InMobi offers exclusive deals with large app publishers that you won’t find anywhere else. InMobi has the best traffic in India and Asia Pacific, with an easy-to-use interface.

Cons

InMobi is not a good choice unless you are spending a lot of money. Since Google’s Double Click, a large portion of their traffic comes via exchanges.

For example, advertising in the United States will result in a large portion of your traffic being 2nd-tier. InMobi offers many targeting options, but no dynamic tokens that allow you to easily track what is working.

Conclusion

InMobi is the place to go if you want to do app installs. You should note that tier 2 apps will have the most traffic, and are therefore less popular in many regions. InMobi will send you a representative. You may need to spend a lot to access their top-tier traffic.

2.Media for the millennial generation

Pros

It is able to deliver much better quality traffic to the US and Canada than any other mobile network on this list. Their rigorous review process results in higher quality traffic for users.

It is easy to use the platform and create a campaign. If you are able to find a winner, you can scale up your campaigns quickly.

Cons

Traffic prices can be more expensive than other items on the list. You won’t get warm reception if you don’t own the products that you are promoting.

Most traffic comes from the same RTBs that all the others fight over. Traffic prices can be more expensive than other RTBs.

You won’t get warm reception if you don’t own the products that you are promoting. Most traffic comes from the same RTBs that all the others fight over.

Conclusion

This network is for app developers who want to expand their reach in the US or Canada.

You won’t be able to get an ad representative on the phone unless you spend a lot of money. With several campaigns, I have had great success with millennial media.

3.AirPush

Pros

Airpush’s interface is one of the most intuitive I have ever seen. Their AirDSP also allows for some of the most precise targeting in the industry.

This allows for real-time optimization right down to the device level. Airpush has also recently introduced a number of new products, including abstract banners. These will have higher click-through rates that standard mobile ads.

Cons

Since 2013, when Google discontinued push ads, Airpush seems to have been run by a small team. My campaigns took over a week to go live and support tickets can take up to a day.

Conclusion

Airpush is an excellent place to begin if you are looking for low-cost traffic sources to test your mobile campaigns.

Airpush’s easy-to-use interface and real time optimizations will benefit you, provided you don’t mind slow approvals and lack of support.

4.TapJoy

Pros

Tapjoy is a great way to increase your app installs. Tapjoy can be used to increase your installs, which will help your apps rank organically on the Play Store.

For US traffic, I have averaged between.30 and.40 cents per install. However, you can get much lower numbers if you target Tier 2 and 3.

Cons

Incent traffic is low quality. You can expect a substantial % of your installed base to remove your app within a few hours. As many companies do not allow incenting, make sure you check with the company that you are sending traffic to.

Conclusion

Although I don’t like the idea of incent traffic, it works. Tapjoy is the best place to go if you want to quickly build a user base for your app. Tapjoy can send you up to 10,000 installs per day. That’s nothing to be proud of.

What is push traffic?

Push traffic works in the same way as receiving push notifications on your phone from an app, social network, or other app. Push notifications sent to subscribers on the push list are actually ads.

Push traffic has existed for at least five year now. However, push traffic’s focus has changed in the past year. Before 2014, push notification traffic was mostly generated by Android apps that sent ads to their users.

However, many browsers now allow web push notifications. Ad networks have taken advantage of this change by selling web push notification revenue.

1.Admaven

Pros

Ad maven offers both push traffic as well as pop traffic. This includes desktop and mobile traffic. Their push traffic pricing is mid-range, but their quality has been excellent for most geos that I have tested.

I have found the team to be helpful and they have responded quickly to my questions. This may seem like common business sense.

However, many affiliate networks and sources have been failing to communicate with me recently. Sources like Snapchat, Google, and Facebook are just a few examples. It’s great to know that there is a cause you can turn to for help when you need it.

Cons

Their traffic is in “spurts.” My bid may be set at the current recommended bid, or even higher. However, sometimes my traffic will slow down and then come back hot and heavy just a few hours later.

For US-based marketers to contact support, the only con I can think is. Their office hours are at night because they are based in Israel.

This is something I am used to with many traffic sources. However, it is something you should be aware of if your campaign requires you to dedicate only a certain amount of time each day.

Conclusion

Admaven is a great tool to test push traffic.

What is Discovery Traffic?

Content discovery is a relatively new source of traffic. Banner or text ads are the most common source of content discovery traffic. These ads often relate to the content that the visitor is currently reading.

These ads are often displayed under “Around the Web” or “Related articles.” This is a great way for large brands like CNN to drive traffic to your website.

1.OutBrain

Pros

OutBrain is more popular than Google and Facebook. This means that once you find a winner, there is a lot of scale potential. OutBrain receives high-quality traffic from many top brands. It’s also easy to set up your campaign and get it running.

Cons

OutBrain is the king and queen of the mountain so their prices reflect that fact. Their engine will display your ads to the most relevant users. They don’t offer any targeting options.

Conclusion

Look no further if you are looking for traffic sources with serious volume. OutBrain is ideal for business owners who want to promote their content on trust and popular websites.

This is a relatively new resource that I highly recommend you take advantage of before your competitors.

What is redirect traffic?

Domain redirects are traffic that is generated from parked domains. Domainers buy expired domains with traffic coming from old links or content on the internet.

These domain owners then sell the traffic to you. Domain redirect traffic is a great source of traffic. Domain redirects are also very affordable.

This is a great option for marketers who want to run campaigns for customers who are ready to buy products or services.

1.Tonic Ads

Pros

Tonic receives over 1 billion clicks per month and has a minimum CPC at $.002 per redirect. You read that right ladies and gentlemen, large amounts of traffic are cheap!

Tonic offers many targeting options such as keyword/category and GEO. DNTX has been a great tool for me. I have had many successful campaigns with it with an ROI of over 1000%.

DNTX’s traffic quality is excellent for the price. DNTX is also one of the few networks that offers instant approvals for campaigns – I have never seen it.

Cons

DNTX has a few flaws. I wish they had more targeting options. Their traffic numbers begin to drop outside the US.

Conclusion

DNTX is a great option if you are looking for dirt-cheap traffic with decent quality.

2.ZeroPark

Pros

ZeroPark offers a great interface and many targeting options. You can also get a lot of traffic at very affordable prices. Their platform offers real-time price bidding for various metrics.

Cons

Traffic can be very expensive and volatile. It can take some time for review times to complete.

Conclusion

ZeroPark is a great option if you want to increase your redirect traffic. They also own the Voluum mobile tracker.

What is Pop Traffic?

This pop traffic is generated by advertisements that are opened in parallel to the website they are trying to reach. This popup traffic can be generated in two ways.

The popup is generated by the toolbar or plugin installed on the visitor’s browser. You can target keywords and domains in many pop networks to help you determine when the popup should appear.

1. Popads

Pros

PopAds offers tons of traffic in many geos, both for desktop and mobile. Traffic can be purchased for as little as $1 per 1,000, making it an affordable option for those looking for traffic.

Cons

PopAds, like most pop sources has low-quality traffic. PopAds is a blind network, meaning they will only show the website ID rather than showing the actual referrer.

This is where many new people who want to run paid traffic go. There are between 300 and 400 advertisers in each country.

Conclusion

Your offer should be easy to complete and “impulse-driven” such as Sweeps or Email submissions, App installations, etc. PopAds is a great option for you.

2.Adcash

Pros

Adcash is the most popular domain in many countries. This is because they have tons of traffic. Adcash was once a managed platform for buying, but it recently launched its self-serve platform.

Cons

Adcash is similar to other blind traffic sources. It has a lot low-quality traffic. It will take a lot of money to determine which placements aren’t working and blacklist them accordingly.

Conclusion

Cash is an excellent place to start if you’re already having success with your campaigns and want to scale them on a larger source. You should limit the variables you use, as this can cause you to quickly exhaust your marketing budget.

3.Popcash

Pros

There is tons of inventory at a very low price.

Cons

Traffic of lower quality, usually from adult and torrent sites.

Conclusion

PopCash works in a similar way to Popads. It even buys and trades traffic with them. Your offer should be easy to complete and “impulse-driven”, such as Sweeps or Email submissions, App installations, etc.

**Popcash Dynamic Tokens/Macros/Scripts

4.wigetmedia

Pros

It is one of the most intuitive interfaces I have ever used. It is much more quality-oriented than other pop-under networks.

Cons

Self-serve requires a $500 minimum deposit

Conclusion

Wigetmedia is an excellent network that has yet to be saturated. Advertise on Wigetmedia

Useful Resources & Tools

Paid Tools

Perplexity : A spy tool is essential if you want to be successful in pop and redirect traffic. Adplexity is my favorite because it allows you to see which offers you have, landing pages you are using, and what traffic sources you are using. It also allows you to easily download landing pages by clicking a button. Rank Math https://digital-advertisers.com/paid-traffic-sources-to-increase-your-sa…

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Paid traffic refers to visitors who view a website that was created by a paid advertisement campaign using promising Paid Traffic Sources. Paid traffic is…Title

Paid traffic refers to visitors who view a website that was created by a paid advertisement campaign using promising Paid Traffic Sources. Paid traffic is most common and includes Pay per Click (PPC), banners, ads, pop-ups and video ads.

Paid traffic is used by advertisers to generate leads, customers and sales. However, it’s usually faster than other forms, but comes with a higher risk because of the cost.

You Want to Be a Success with Paid Traffic?

Why you should use paid traffic:

  • Demographic targeting allows advertisers place ads in front visitors most likely to purchase.
  • It’s quick to set up and you can start receiving traffic immediately
  • Reach an audience that you might not otherwise be able to reach
  • If there are any issues, you can stop receiving traffic

It’s quite surprising, to me, how few business owners actually take advantage of paid traffic. There is always risk when running a paid traffic campaign. If you do it correctly, you can make sustainable revenue that you otherwise wouldn’t have.

What is Paid Traffic?

Paid traffic can be purchased via an ad network, or ad exchange. Advertisers are charged on either a Cost per Click (CPC), or Cost Per Mille(CPM) basis.

Advertisers have the option to choose different targeting parameters such as demographic data and interests. Campaign budgets determine how much advertisers spend on paid traffic. Budgets can be set for daily or lifetime.

Paid traffic has many benefits

Every traffic source is unique and each audience engages in different ways. Youtube is one example. It has a wide audience that watches videos for many reasons.

You must understand that all visitors to Youtube share one thing: they want to consume. They want to consume Video content, Youtube won’t likely work for your website or offer if it doesn’t contain video content.

YouTube is the best place to be if you have a lot of videos that convert visitors to leads. Brent, I am just starting out. How do I determine which traffic source is best for me? It’s simple.TestWhich source works for you?

Paid Traffic Sources Your Company Needs to Use in 2021

Get it now

There are many traffic sources available. Not all traffic sources should be taken as equal. Although it may not have the largest collection of internet sources, it is one of the most useful.

These traffic sources can be used to drive traffic to many different types of products.

What is Paid Search?

Paid search allows search engines to show ads in sponsored listings according to what visitors are looking for. This type of paid traffic is based on a Pay Per Click (PPC) model. Advertisers only pay when visitors click an ad. Advertisers have several targeting options, depending on the keywords searched and previous actions taken by the visitor.

1. Google Ads

Pros

There is a lot of traffic. Google has a lot of traffic. 75.2 percent Mobile is not included in the search market. There are tons of ways to optimize your campaigns.Scalability of your campaign.

Once you have identified the winning metrics, it is time to scale your campaign. Google Ads is the best place to get this amount of paid inventory if you are looking to scale your campaign with a large budget.

Cons

Highly competitive and costly as hell. For more competitive industries, we’re talking about over $100 per click. They are very strict about what is allowed on their network.

If you don’t comply with the rules, there is a high likelihood of your account being suspended.

Conclusion

Adwords is a term that almost everyone knows. Adwords is a huge market share and is essential if you are looking to scale. Adwords is not the best option for someone who is new to paid traffic.

Why? You can easily lose your budget within minutes if you make mistakes. Adwords offers remarketing which is very powerful.

2. YouTube

Pros

YouTube is the world’s second-largest search engine. You are likely to be surprised that I consider YouTube a paid source of search traffic. YouTube has a lot of traffic and is still quite affordable.

My cost per visitor has dropped to $.02 CPC. It’s not often that you can get search traffic for this low a price. You can not only buy YouTube traffic with banner ads but you can also run video ads.

Cons

YouTube’s audience is different from other search engines, as I have mentioned. To drive traffic to your YouTube channel, you must have video content.

For companies who have never made a video before, this may prove to be a problem. I have also observed that 75% of your visitors won’t view more than 30 seconds from your video.

Conclusion

YouTube is the best place to find kick-ass content. YouTube traffic is inexpensive and abundant, so I have successfully managed to get several campaigns working on YouTube.

Make sure you include a call-to-action in every video. Try to grab their attention within the first five to ten seconds. You don’t need to spend too much time introducing your content. Just get right into the meat.

3. Bing Ads (Updated).

Pros

Yahoo and Bing have teamed up. You can create campaigns on Bing Ads and both Yahoo.com and Bing.com will show them. Bing Ads traffic is often of higher quality and cheaper than Google. Bing is flexible and will approve almost any campaign.

Cons

Google can only provide about 1% of traffic. Their interface is a mess and should be updated. Once you have a winner, it is difficult to scale up your campaign.

Conclusion

If Paid Search is what you think is best for your business, I recommend that you test Bing ads. You have a better chance of finding a winner and it will be cheaper.

But don’t expect that you will be spending more than $100-200 per day in all niches. You can test new paid traffic campaigns with Bing. It offers high quality traffic at a fraction the cost of other sources.

4. Yahoo Gemini

Pros

Gemini’s clean interface makes it easy to set up campaigns. Gemini is still relatively new but I have already managed several successful campaigns using it.

It’s easy to get clicks on Display ads with a.05 CPC. Yahoo inventory is often populated by older people who are more financially savvy and purchase more frequently.

Cons

Yahoo seems to be following the lead of Google by restricting what they allow. The CPC for Gemini is very expensive for both desktop and mobile inventory if you want to run search campaigns.

Conclusion

Gemini is still not well-known by advertisers. This has its benefits. Gemini is a great option for those who are already running Google & Bing campaigns and looking to increase their traffic.

5. Yandex

Pros

Quality traffic at a low price. Yandex is used by very few advertisers. Clear interface with many marketing tools.

Cons

Yandex will not have volume unless you are looking to advertise in Russia.

Conclusion

Yandex has helped me to run quite a lot of traffic. Overall, I am happy with the platform. If you have already used Bing and Google to test your traffic, then Yandex is a great option for diversifying your traffic through paid search. Yandex could be a good option.

6. Baidu

Pros

Huge Asian search traffic.

Cons

Baidu is very difficult to use unless you can speak Mandarin. There is not much traffic from outside the Asian Market.

Conclusion

Baidu has never allowed me to run traffic. Each attempt has proved difficult. Mobile Baidu has huge potential, despite the growing Chinese market.

What is social media traffic?

Banner and text ads are a great way to drive social media traffic. Social media companies have the ability to collect lots of information from their users, which they then allow their advertisers access.

Social media traffic offers some of the most targeted demographics you will find. This allows you to drill down and determine which visitors become customers.

Marketers looking to increase brand awareness through sharing useful, shareable content are well-equipped for social media traffic.

1.Facebook Ads

Pros

Facebook was relaunched in 2014. 1.19 billion active monthly users Just like Google Adwords you can scale your Facebook traffic like mad. Facebook has excellent demographic targeting, allowing you target people who are already interested in your industry and product.

Cons

Facebook, like Adwords is very competitive and the prices are high. Your ads can also become very stale depending on how targeted your audience is. Your CTR will drop, and your CPM/CPC will increase.

Conclusion

Facebook has been a great platform for me personally. I have a love-hate relationship. It’s great that I can find something that works and scale it up to the moon.

Due to the nature of Facebook traffic, running a campaign on Facebook properly will require a lot more time and resources. Facebook loves to remove redirects so it can be difficult to track campaigns using some marketing tools.

2.Snapchat Ads

Pros

Snapchat may be something you’ve never used before. Snapchat is smaller than Facebook, but it has almost 200 million daily users.

This means that there is plenty of traffic available for everyone.

Snapchat’s current audience is dominated by US teens. If your brand or offer caters to this audience, it’s worth checking out.

Cons

Snapchat is a great international traffic source, but other GEOs that I have tested have shown terrible results.

Snapchat recently has become more stringent about what is allowed on their platform. A soft ban will be issued if you have at least 3-4 disapprovals of ads before they are approved. Any ads you try to run after that will be automatically disapproved.

Conclusion

Snapchat is not well-known as a traffic source. Snapchat often shows me the same 3-5 advertisers that buy the majority of traffic when I use the app to view ads. Snapchat is a great traffic source. Some verticals may do better than others. I recommend Snapchat.

Snapchat is a mobile-only application, so all traffic you buy will come from smartphones and tablets.

You can run campaigns on Snapachat by reading my guide Snapchat Ads Guide.

3.Instagram Ads

Oh yes, Instagram! Do you remember the “picture website” Facebook purchased for USD 1 billion?

It’s one of the newest social networks that allows you to advertise.

Some demographic data include:

  • 73% of users aged between 15-35 years old
  • 48% are professionals, 46% have degrees.
  • Brand engagement on Twitter and Facebook is far higher than on Facebook.

4.Pinterest Ads

There is currently a waitlist for “Promoted Pins” but it is possible to sign up. However, Pinterest is the most popular social network that is almost exclusively female. Advertise on Pinterest

5.Twitter Ads

Pros

Twitter, with 288 million monthly active users in 2014, is smaller than Facebook. However, I have seen Twitter attract much more quality traffic.

There are also many opportunities, as Twitter has been promoting more ads products in 2015. Twitter, like Facebook has amazing demographic targeting. Twitter recently added keyword targeting.

Cons

Twitter’s lack of ad types is the only problem I have encountered with them so far. As I mentioned, they have been constantly releasing new products this year.

Twitter ads can be quite expensive so make sure you have enough money to convert your demographic metrics.

Conclusion

Twitter is a great traffic source and social network. It’s one of my favorite traffic sources in 2015, and I’d even say that it was the reason I was so excited. I strongly recommend that you get on Twitter if you haven’t done so yet.

6.Linkedin Ads

Pros

Linkedin is the best place to advertise B2B. Linkedin, like other social media platforms, has great demographic targeting. Linkedin is a great place to promote your product and get it in front of decision makers. For a few niches, the traffic quality is exceptional.

Cons

This is one of the best social traffic sources I know. A $25 campaign yielded only two clicks. Unless you have a high lifetime value for every customer you bring in to Linkedin, it’s unlikely you will be able to make Linkedin profitable.

Conclusion

I have only done a handful of campaigns on Linkedin and although I did see conversions, traffic was too costly for what I am doing. Linkedin is ideal for recruiting agencies and B2B SaaS companies.

7.Redit Ads

Pros

Reddit has 174 Million MAU There are many gamers and tech geeks among them. Reddit traffic is high-quality if your product/service appeals to this audience.

Reddit’s unique feature is that you are the only advertiser in a time slot when you purchase ad space. It is easy to see if traffic is working for your business, since there are less variables such as new advertisers stealing your data.

Cons

Reddit does not have many targeting options. You can only select what is known as a sub-Reddit to target your audience. This is basically category targeting, but it makes optimizing campaigns extremely difficult.

Conclusion

Reddit, unlike other social networks is community-driven. It is also a strong supporter of privacy. Reddit is a community-driven social network. If the community doesn’t like your advertising, it could backfire on you.

Reddit’s lack of targeting options and privacy means that users are not able to see what you advertise. Split testing different landing pages is the only way to optimize a campaign. Reddit is not a good place to promote gaming or tech-related products.

8. Mix Ads

Pros

Promote content that is easily shared, such as this one ;. Mix ads are a great way for you to get things moving. Over 8,000+ visits were brought in by $25-50 spend campaigns.

Cons

Traffic to Mix ( Old StumbleUpon) is generally of low quality. This is the nature of Mix (Old StumbleUpon). Users click a button to move to the next page. You can expect people to stay on your site for five seconds or less.

Conclusion

Mix (StumbleUpon) has been a very useful tool in my internet marketing career. Mix is a great tool that can help you get links to your website, social shares and tons of traffic from outside the community.

You only have a few seconds with them to grab their attention so make sure your content is both eye-catching, and very useful. It is unlikely that Mix visitors will be directed to your sales page.

What is mobile traffic?

Mobile traffic refers to traffic only for mobile devices, as the name implies. Most mobile ad inventory comes from websites and apps. Advertisements can take the form of text, banners and multi-media like video.

Push notifications are one example of a feature that some networks take advantage. If you want to drive traffic to your website or mobile app, or run click-to-call ads, then mobile ads are the perfect solution.

1.InMobi

Pros

InMobi is the best way to manage mobile traffic. 1 Billion Monthly UniquesYou’ll love it. InMobi offers exclusive deals with large app publishers that you won’t find anywhere else. InMobi has the best traffic in India and Asia Pacific, with an easy-to-use interface.

Cons

InMobi is not a good choice unless you are spending a lot of money. Since Google’s Double Click, a large portion of their traffic comes via exchanges.

For example, advertising in the United States will result in a large portion of your traffic being 2nd-tier. InMobi offers many targeting options, but no dynamic tokens that allow you to easily track what is working.

Conclusion

InMobi is the place to go if you want to do app installs. You should note that tier 2 apps will have the most traffic, and are therefore less popular in many regions. InMobi will send you a representative. You may need to spend a lot to access their top-tier traffic.

2.Media for the millennial generation

Pros

It is able to deliver much better quality traffic to the US and Canada than any other mobile network on this list. Their rigorous review process results in higher quality traffic for users.

It is easy to use the platform and create a campaign. If you are able to find a winner, you can scale up your campaigns quickly.

Cons

Traffic prices can be more expensive than other items on the list. You won’t get warm reception if you don’t own the products that you are promoting.

Most traffic comes from the same RTBs that all the others fight over. Traffic prices can be more expensive than other RTBs.

You won’t get warm reception if you don’t own the products that you are promoting. Most traffic comes from the same RTBs that all the others fight over.

Conclusion

This network is for app developers who want to expand their reach in the US or Canada.

You won’t be able to get an ad representative on the phone unless you spend a lot of money. With several campaigns, I have had great success with millennial media.

3.AirPush

Pros

Airpush’s interface is one of the most intuitive I have ever seen. Their AirDSP also allows for some of the most precise targeting in the industry.

This allows for real-time optimization right down to the device level. Airpush has also recently introduced a number of new products, including abstract banners. These will have higher click-through rates that standard mobile ads.

Cons

Since 2013, when Google discontinued push ads, Airpush seems to have been run by a small team. My campaigns took over a week to go live and support tickets can take up to a day.

Conclusion

Airpush is an excellent place to begin if you are looking for low-cost traffic sources to test your mobile campaigns.

Airpush’s easy-to-use interface and real time optimizations will benefit you, provided you don’t mind slow approvals and lack of support.

4.TapJoy

Pros

Tapjoy is a great way to increase your app installs. Tapjoy can be used to increase your installs, which will help your apps rank organically on the Play Store.

For US traffic, I have averaged between.30 and.40 cents per install. However, you can get much lower numbers if you target Tier 2 and 3.

Cons

Incent traffic is low quality. You can expect a substantial % of your installed base to remove your app within a few hours. As many companies do not allow incenting, make sure you check with the company that you are sending traffic to.

Conclusion

Although I don’t like the idea of incent traffic, it works. Tapjoy is the best place to go if you want to quickly build a user base for your app. Tapjoy can send you up to 10,000 installs per day. That’s nothing to be proud of.

What is push traffic?

Push traffic works in the same way as receiving push notifications on your phone from an app, social network, or other app. Push notifications sent to subscribers on the push list are actually ads.

Push traffic has existed for at least five year now. However, push traffic’s focus has changed in the past year. Before 2014, push notification traffic was mostly generated by Android apps that sent ads to their users.

However, many browsers now allow web push notifications. Ad networks have taken advantage of this change by selling web push notification revenue.

1.Admaven

Pros

Ad maven offers both push traffic as well as pop traffic. This includes desktop and mobile traffic. Their push traffic pricing is mid-range, but their quality has been excellent for most geos that I have tested.

I have found the team to be helpful and they have responded quickly to my questions. This may seem like common business sense.

However, many affiliate networks and sources have been failing to communicate with me recently. Sources like Snapchat, Google, and Facebook are just a few examples. It’s great to know that there is a cause you can turn to for help when you need it.

Cons

Their traffic is in “spurts.” My bid may be set at the current recommended bid, or even higher. However, sometimes my traffic will slow down and then come back hot and heavy just a few hours later.

For US-based marketers to contact support, the only con I can think is. Their office hours are at night because they are based in Israel.

This is something I am used to with many traffic sources. However, it is something you should be aware of if your campaign requires you to dedicate only a certain amount of time each day.

Conclusion

Admaven is a great tool to test push traffic.

What is Discovery Traffic?

Content discovery is a relatively new source of traffic. Banner or text ads are the most common source of content discovery traffic. These ads often relate to the content that the visitor is currently reading.

These ads are often displayed under “Around the Web” or “Related articles.” This is a great way for large brands like CNN to drive traffic to your website.

1.OutBrain

Pros

OutBrain is more popular than Google and Facebook. This means that once you find a winner, there is a lot of scale potential. OutBrain receives high-quality traffic from many top brands. It’s also easy to set up your campaign and get it running.

Cons

OutBrain is the king and queen of the mountain so their prices reflect that fact. Their engine will display your ads to the most relevant users. They don’t offer any targeting options.

Conclusion

Look no further if you are looking for traffic sources with serious volume. OutBrain is ideal for business owners who want to promote their content on trust and popular websites.

This is a relatively new resource that I highly recommend you take advantage of before your competitors.

What is redirect traffic?

Domain redirects are traffic that is generated from parked domains. Domainers buy expired domains with traffic coming from old links or content on the internet.

These domain owners then sell the traffic to you. Domain redirect traffic is a great source of traffic. Domain redirects are also very affordable.

This is a great option for marketers who want to run campaigns for customers who are ready to buy products or services.

1.Tonic Ads

Pros

Tonic receives over 1 billion clicks per month and has a minimum CPC at $.002 per redirect. You read that right ladies and gentlemen, large amounts of traffic are cheap!

Tonic offers many targeting options such as keyword/category and GEO. DNTX has been a great tool for me. I have had many successful campaigns with it with an ROI of over 1000%.

DNTX’s traffic quality is excellent for the price. DNTX is also one of the few networks that offers instant approvals for campaigns – I have never seen it.

Cons

DNTX has a few flaws. I wish they had more targeting options. Their traffic numbers begin to drop outside the US.

Conclusion

DNTX is a great option if you are looking for dirt-cheap traffic with decent quality.

2.ZeroPark

Pros

ZeroPark offers a great interface and many targeting options. You can also get a lot of traffic at very affordable prices. Their platform offers real-time price bidding for various metrics.

Cons

Traffic can be very expensive and volatile. It can take some time for review times to complete.

Conclusion

ZeroPark is a great option if you want to increase your redirect traffic. They also own the Voluum mobile tracker.

What is Pop Traffic?

This pop traffic is generated by advertisements that are opened in parallel to the website they are trying to reach. This popup traffic can be generated in two ways.

The popup is generated by the toolbar or plugin installed on the visitor’s browser. You can target keywords and domains in many pop networks to help you determine when the popup should appear.

1. Popads

Pros

PopAds offers tons of traffic in many geos, both for desktop and mobile. Traffic can be purchased for as little as $1 per 1,000, making it an affordable option for those looking for traffic.

Cons

PopAds, like most pop sources has low-quality traffic. PopAds is a blind network, meaning they will only show the website ID rather than showing the actual referrer.

This is where many new people who want to run paid traffic go. There are between 300 and 400 advertisers in each country.

Conclusion

Your offer should be easy to complete and “impulse-driven” such as Sweeps or Email submissions, App installations, etc. PopAds is a great option for you.

2.Adcash

Pros

Adcash is the most popular domain in many countries. This is because they have tons of traffic. Adcash was once a managed platform for buying, but it recently launched its self-serve platform.

Cons

Adcash is similar to other blind traffic sources. It has a lot low-quality traffic. It will take a lot of money to determine which placements aren’t working and blacklist them accordingly.

Conclusion

Cash is an excellent place to start if you’re already having success with your campaigns and want to scale them on a larger source. You should limit the variables you use, as this can cause you to quickly exhaust your marketing budget.

3.Popcash

Pros

There is tons of inventory at a very low price.

Cons

Traffic of lower quality, usually from adult and torrent sites.

Conclusion

PopCash works in a similar way to Popads. It even buys and trades traffic with them. Your offer should be easy to complete and “impulse-driven”, such as Sweeps or Email submissions, App installations, etc.

**Popcash Dynamic Tokens/Macros/Scripts

4.wigetmedia

Pros

It is one of the most intuitive interfaces I have ever used. It is much more quality-oriented than other pop-under networks.

Cons

Self-serve requires a $500 minimum deposit

Conclusion

Wigetmedia is an excellent network that has yet to be saturated. Advertise on Wigetmedia

Useful Resources & Tools

Paid Tools

Perplexity : A spy tool is essential if you want to be successful in pop and redirect traffic. Adplexity is my favorite because it allows you to see which offers you have, landing pages you are using, and what traffic sources you are using. It also allows you to easily download landing pages by clicking a button.