27 Paid And Free Social Media Analytics Tools for Social Marketer

Social Media Analytics Tools

Where can you find relevant stats for your social media marketing campaign?

Thank you for sharing your insights with me. These tools are truly amazing and help me make sense of my actions on social media. What has helped my followers grow in the past month? What posts perform the best When makes the most sense to publish?

There are many tools that can help you find the answers. Here are a few of my favorites. You can give them a shot and find out what insights they provide.

What is social media analytics?

Social Media Analytics Tools 5

Before we get into the amazing social media analytics tools, I want to briefly talk about how we define and define social media analysis.

Buffer Social media analytics is the collection of data from social networks to inform and guide our marketing strategy.. You can track your performance against your social media goals by paying attention to social media analytics.

Social media analytics tools can be used in conjunction with social media management tools. While the latter allows you to plan and schedule social media content, the former lets you measure performance and inform your strategy.

These are the top social media analytics tools that marketers can use, both free and for a fee.

Social Media Analytics Tools 3
  1. Buffer Analyze
  2. Sprout social
  3. Hootsuite
  4. Zoho social
  5. Sendible
  6. Keyhole
  7. Rival Intelligence
  8. Social Report
  9. Socialbakers
  10. Iconosquare
  11. Tailwind
  12. Likealyzer
  13. Cyfe
  14. Union Metrics
  15. Quintly
  16. Followerwonk
  17. SparkToro
  18. Audience
  19. Klear
  20. Talkwalker
  21. Google Analytics

We also have our own analytics toolkits for social media networks, in addition to these tools from third parties.

Social Media Analytics Tools 2
  1. Facebook Insights
  2. Instagram Insights
  3. Twitter Analytics
  4. Pinterest Analytics
  5. LinkedIn Analytics
  6. YouTube Analytics

Scroll down for more information about each tool or click to jump to the one you are most interested in. These tools are free or have limited features. You can also get a free trial.

Social Media Analytics Tools 1

1. Buffer Analyze

Buffer Analyze: Buffer's Facebook and Instagram Analytics and Reporting Tool

Buffer Analysis is our social analytics tool for online brands who want to make better social media decisions and measure their results, without feeling overwhelmed.

Three cool features:

  • Instagram Stories analytics
  • Posting strategies recommendations
  • In just two clicks, you can create professional reports

Social media channels

  • Facebook
  • Instagram
  • Twitter

You get analytics for free

  • All features available for 14 days
    • Overview and charts of key metrics
    • Analytics of Stories and Posts
    • Audience insights
    • Answers
    • Report builder that is easy to use

Pricing options : $35 – $50 per month

2. Sprout social

Sprout Social

Sprout Social, a social media monitoring and management tool, offers a variety of enterprise-level options.

You can perform both a qualitative and contextual analysis of keywords, hashtags and topics with its cross-channel social listening capabilities. Its intuitive and visual reports allow you to see how your content performs on different social networks.

Three cool features:

  • Analyze the performance of paid campaigns across different networks
  • Get a group report on your social media profiles
  • Analyze the performance of your team (task performance, response rate, etc.).

Social media channels

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

You get analytics for free

  • All features available for 30 days
    • Report Builder
    • Reports for every social media channel
    • Internal team performance reports

Paid options : Monthly Costs: $99, $149 and $249

3. Hootsuite

Hootsuite

Hootsuite combines social media management, listening and publishing with analytics tools.

It allows you to determine what content works for you, increase your reach, improve the effectiveness and efficiency of your ads, as well as get your entire social media team working together.

It offers in-depth analytics that will give you an accurate picture of how your performance across all social media platforms.

Three cool features:

  • You can customize reports by selecting from more than 200 metrics, and then export them in Excel, PDF, or PowerPoint formats.
  • You can measure the response time and resolution time of your customer service team on Facebook and Twitter.
  • Integrate with tools such as Talkwalker and Brandwatch to track brand mentions more effectively

Social media channels

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest

You get analytics for free

  • All features available for 30 days
    • Overview of key metrics
    • Unlimited real-time reports
    • Measuring team performance

Pricing options : $19, $99 and $599 per month. Enterprise pricing

4. Zoho social

Zoho Social

Zoho is an innovative and powerful software suite. It includes collaboration, CRM and other SaaS options to manage your entire operational workflow.

Zoho Social allows you to see the engagement of your social media audience. A single dashboard allows you to listen to multiple channels and then respond in real time. To measure reach and engagement, you can dig deeper into each post.

Three cool features:

  • You can create intuitive reports using a large list of pre-defined segments, based on the demographics of your followers, influencers or people reached.
  • Take a look at the content formats your connections are using and compare it with those you have published.
  • Comparing fans to other people who reached out for each post.

Social media channels

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

You get analytics for free

  • All features available for 15 days
    • Stats for each post
    • Analytics on content type, best time for posting, etc.

Pricing options : Monthly pricing: $10, $255, $200, $300, and $300

5. Sendible

Sendible

Sendible is a social network management tool that offers a lot of monitoring, listening and reporting capabilities. You can access ready-to use insights about post content, engagement, mentions and audience profiles across all digital channels.

Sendible allows you to track what is being said about your brand across various social media platforms and flags mentions that may need your attention.

Three cool features:

  • Drag-and-drop builders make it easy to create high-quality presentations.
  • Track team performance in responsiveness and measure response times.
  • You can be notified about all reactions and interact with multiple social networks through one dashboard.

Social media channels

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube

You get analytics for free

  • All features available for 30 days
    • Report Builder
    • Reports for every social media channel

Paid options : $29, $99 and $199 respectively.

6. Keyhole

Keyhole

Keyhole provides a variety of trackers to help you monitor events, campaigns and influencer activity. It also helps you track industry-specific social conversation.

You can track hashtags, keywords and accounts. It provides valuable information like reach, top posts and share of voice for your brand and competitors.

Three cool features:

  • Machine learning can predict the performance of your campaign and help you make adjustments accordingly.
  • Analyze the sentiments of people who engage with your posts.
  • You can manage the accounts and permissions of influencers and track their performance all from one place.

Social media channels

  • Facebook
  • Instagram
  • Twitter

You get analytics for free

  • All features available for seven days
    • Audience insights
    • Analysis of sentiment
    • Compare brands
    • Trends Identification

Paid options : Custom pricing available at $49, $99 and $199 per month

7. Rival Intelligence

RivalIQ

RivalIQ allows you to track multiple companies and compare their performance across social media platforms as well as SEO.

The program can also analyze Instagram ads and Facebook posts, and provides historical data for up to 24 years. You can then see which digital strategies are most effective for your competition and learn from them.

Three cool features:

  • Comparing your profile to other profiles in your industry in terms social metrics, hashtags and content quality.
  • Integrate Google Analytics for a comprehensive understanding of your customers’ journeys.
  • Automated insights can help you improve your Facebook and Instagram advertising performance.

Analyze social networks:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn

You get analytics for free

  • All features available for 14 days
    • Alerting and reporting on Facebook Ads
    • Reporting on Facebook and Instagram insights
    • Facebook boosts post analytics
    • LinkedIn and Google Analytics

Paid options : $199, $349 and $499 per Month

8. Social Report

Social Report

Social Report gives you a snapshot of your activity across multiple social networks and blogs. Track new topics, measure ROI and export data to a report format.

Social Report allows you to easily monitor both your own social profiles and those of your competitors. It offers useful options for managing and structuring your customer data.

Three cool features:

  • Allow notifications to receive detailed reports every day or weekly.
  • To find similarities and contrasts in your marketing strategy, compare insights from different social profiles.
  • Share white label reports with clients.

Analyze social networks:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn

You get analytics for free

  • All features available for 30 days
    • Analytics for social media, reviews and website performance
    • Tracking competitors
    • Unlimited Excel and PDF exports

Paid options : Monthly Costs: $49, $99 and $199

9. Socialbakers

Socialbakers

Socialbakers offers a range of analytics tools, including the ability to track multiple profiles, key performance indicators and competitive intelligence as well as automated reports.

Socialbakers offers more than just analytics tools. It also provides tools for optimizing and publishing your content, identifying influential people, digital persona mapping and customer service on social media.

Three cool features:

  • Analyze the reactions and interactions of your audience to determine their feelings about your campaigns.
  • Predictive analysis can help you decide whether to increase Facebook posts.
  • Check out how you compare to your competitors over the past 90 days on Instagram or Facebook.

Social media channels

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

You get analytics for free

  • All features available for 14 days
    • Analytics for social media
    • Automated sentiment analysis
    • Smart benchmarks
    • Paid analytics Omnichannel
  • Performance report for Instagram and Facebook
  • Facebook benchmarking tool
  • Instagram analytics tool

Paid options : $200 per month, custom pricing

10. Iconosquare

Iconosquare

Iconosquare allows you to track, grow and report on your Instagram and Facebook accounts’ performance. Agencies can manage multiple brands through one dashboard.

They can also schedule reports to be sent to clients. You can compare your performance to other brands in the industry with benchmarking and competitor tracking features.

Three cool features:

  • Find photos, captions and comments that mention or tag your brand.
  • Monitor engagement on competitor profiles.
  • Find out when your followers are online so you can engage them live.

Social media channels

  • Facebook
  • Instagram

You get analytics for free

  • All features available for 14 days
    • Advanced analytics
    • Tracking hashtags and competitors
    • Benchmarks for the industry
  • Audit your Facebook account
  • Audit your Instagram account

Paid options : Custom pricing available at $29, $59, or monthly

11. Tailwind

Tailwind

Tailwind, a Pinterest and Instagram marketing tool, allows you to schedule content, monitor conversations and analyze performance.

Its analytics give you insight into Pinterest such as how many pins have been made with your domain, potential impressions and number of followers to your boards.

It shows the basic metrics of Instagram such as followers and comments.

Three cool features:

  • The Hashtag Finder helps you identify the most popular hashtags on Instagram.
  • To create multiple posts from any website, you can use the browser extension.
  • To save time, upload large quantities of images using a drag-and drop calendar.

Social media channels

  • Instagram
  • Pinterest

You get analytics for free

  • Performance of the basic profile
  • The basic metrics of individual posts
  • Website and board insights

Paid options : $9.99 to $799.99 per Month, or custom pricing

12. Likealyzer

Likealyzer

Meltwater’s media intelligence firm Meltwater has developed Likealyzer, a Facebook Page analysis tool.

It analyzes your Facebook Page and returns metrics like posts per day and engagement per post.

Likealyzer provides recommendations for improvement and grades your Page’s performance using more than 70 data points.

Three cool features:

  • To see how your Facebook Page is performing, benchmark it against one million other pages.
  • Based on the performance of your content, you can get recommendations
  • You can export your selected metrics and insights as easy-to-understand documents.

Social media channel

  • Facebook

You get analytics for free

  • Analyse of your Facebook Page’s About Page, Front Page, Activities, Response, and Engagement

13. Cyfe

Cyfe

Cyfe can be used to create custom dashboards that include integrated metrics from many marketing tools.

The social media section of Cyfe allows you to connect all major networks and pull overview reports on the accounts you control and those you wish to track.

You can track reach, impressions and clicks on Facebook by using 50 widgets.

Publish Flawlessly. Analyze Without Remorse. Engage authentically

Buffer is the social media toolkit you need that allows you to focus on what you love doing for your business. Start now for free

Three cool features:

  • Fully customizable dashboard
  • To be notified when certain thresholds are reached, set up SMS and email alerts.
  • Use the Twitter search widget to monitor brand mentions and competitor activity.

Analyze social networks:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube

You get analytics for free

  • Five widgets
  • Fixed view of the trailing data for 30 days

Paid options : $29 per Month

14. Union Metrics

Union Metrics

Union Metrics, a social intelligence suite, has acquired TweetReach. This free tool provides a snapshot of your Twitter analytics.

You can type any keyword, hashtag or username to get useful graphs and charts for reach, exposure and activity. This tool is very useful for monitoring mentions and tracking branded hashtags.

Three cool features:

  • You can measure the reach of any hashtag on Instagram or Twitter.
  • Take a look at the activity of your competitors and determine their share of the voice.
  • Analyzing conversations in real time will help you determine what type of content is most effective in your industry.

Analyze social networks:

  • Twitter
  • Instagram
  • Facebook

You get analytics for free

  • Assistant for Twitter
  • Twitter Analytics Report
  • Check out your Instagram account

Paid options : $49, $99 and $199 per month

15. Quintly

Quintly

Quintly, an enterprise-level analytics platform that tracks your social network engagement, is Quintly.

You can combine dozens of customizable metrics, and automate the creation of flexible, shareable dashboards.

You can add multiple pages belonging either to your company or competitors and compare them against pre-set benchmarks.

Three cool features:

  • To effectively establish and measure social KPIs, you can choose from over 350 metrics.
  • You can export data in a variety formats, including CSV, XLSX and PDF and send automated reports.
  • Quintly API allows you to extract data from custom dashboards and then integrate it with a BI tool.

Social media channels

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

You get analytics for free

  • All features available for 14 days
    • Advanced analytics
    • Reporting
    • Dashboard customizable

Paid options : Custom pricing available: $100, $255, $480 per Month, or $100 and $255, $480 each month

16. Followerwonk

Followerwonk

Followerwonk is one of our favourite Twitter tools. It gives you detailed information about your followers and their activity.

Click on the Analytics tab and enter your Twitter username. You can view information about followers and following. You can see stats such as when your followers are online and when they post most often.

Also, you can view information on followers and following, including how they fall into different categories like social authority and total tweets.

Three cool features:

  • Use keywords in your bios or profiles to find targeted users.
  • Sort followers or users of an account using insightful factors like influence or activity.
  • A visual graph allows you to compare your stats with those of peers or competitors.

Social media channel

  • Twitter

You get analytics for free

  • You can search up to 50 profiles each day
  • Analyze accounts that have more than 25,000 followers
  • 20 comparisons per jour

Paid options : $29 and $79 per Month

17. SparkToro

SparkToro

SparkToro, an audience intelligence tool in the making, was founded by former Wizard Moz Rand Fishkin.

It will eventually become a search engine that allows you to identify websites, publications and podcasts that appeal to your audience.

It is currently a collection of useful tools that assess your Twitter followers and provide an objective assessment about your brand’s influence and authority on Twitter.

Three cool features:

  • Check out your followers to see how many are fake.
  • You can see the topics marketers are discussing on Twitter.
  • Based on your performance in tweets, you can get a SparkScore of your influence.

Social mediaChannels:

  • Twitter

You get analytics for free

  • Fake Follower Audit
  • SparkScore

18. Audience

Audiense

AudienseConnect offers one of the most thorough analyses of Twitter profiles. Information about your competitors, followers, and peers can be gleaned.

Audiense uses machine-learning to analyze social data, such as demographics and affinities, to help you understand your target market. These audiences can then be engaged directly at scale.

Three cool features:

  • You can create your chatbot and engage customers through Twitter DMs.
  • To build communities, analyze your followers.
  • Analyze Twitter conversations from the past and present.

Social media channels

  • Twitter

You get analytics for free

  • When is the best time to tweet?
  • Community insights dashboard
  • Management of Twitter lists

Paid options : $99.89 and $89 respectively per month

19. Klear

Klear

Klear, an influencer marketing analytics tool, helps you identify and manage influencers in any niche, anywhere on Twitter, YouTube or Instagram.

Klear can analyse not only influencers but also your profile and followers and segment them according to niche or interests.

Three cool features:

  • A Chrome extension allows you to identify influencers on your Twitter feed.
  • Track hashtags on Instagram and Twitter to extract qualitative metrics
  • You can generate PDF reports to track your social activity, engagements, content performance, fan base growth, brand awareness, and fan-base growth.

Social media channels

  • Instagam
  • Twitter
  • YouTube

You get analytics for free

  • Analytics for Facebook Pages, YouTube and Blogs
  • Social PDF reports
  • Tracking Hashtags and monitoring influencer campaigns

Paid options : Pricing customized

20. Talkwalker

Talkwalker

Talkwalker allows you to search for keywords and hashtags on all major social media platforms. It offers a variety of data, including mentions, sentiment and distribution of conversations, top posts and more.

Talkwalker, a powerful brand monitoring tool that allows you to measure sentiment and compare your performance with competitors across channels, is overall a great platform.

Three cool features:

  • You can monitor in real time what your customers have to say about you, your products, events, earnings calls, and campaigns.
  • Your mentions can be mapped to a global map.
  • You can obtain demographic information about your audience, such as their age, gender, occupation, and marital status.

Social media channels

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn

You get analytics for free

  • Talkwalker Alerts
  • Social search and monitoring free

Paid options : $9,600/year and custom pricing

21. Google Analytics

Google analytics

Google Analytics can be used to analyze website traffic right down to the last detail. However, it is also very useful in analyzing the impact and traffic sources of social media.

You can see how many people visit your site from each social network by clicking on Acquisition > Social > Overview. This can be tied back to your bottom line by using goals and conversions.

Three cool features:

  • Locate social networks and communities that are active in your area.
  • Analyzing conversions and ecommerce transactions will help you determine the social media channel’s value.
  • You can see how visitors from social media navigate your site.

Analyze social networks:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube

All other social networks

You get analytics for free

  • Referral traffic from social media
  • Traffic from social media
  • Conversions to social media

6 social media analytics dashboards based on social media networks

Each of the major social networks has their own analytics and dashboards. These provide great insight into your activities on the network. Here are the steps to access the metrics and data provided by social networks.

1. Facebook Insights

Facebook Insights

Facebook Analytics is available to all Page admins. It shows you all stats about your posts, fans, and reach. You can also create a list Pages to Monitor from the Insights tab. This will give you information about the performance of other Facebook page pages.

How do you access? Click here InsightsTab in the menu bar at the top of your Facebook page.

Social Media Analytics Tools 4

Quick tip Click on the People reached To see the complete stats for each post on your Page’s timeline, click the number at the bottom.

2. Instagram Insights

Instagram Insights

Instagram Insights is available to Instagram Business Account holders. This allows them to access native in-app analytics.

It provides a wide range of information about your profile, stories, ads, and posts. It provides detailed information about your followers, including their most active days and times.

How do you access?You will need to create an Instagram account if you have one.Convert into a Business Profile. Navigate to your profile page on the mobile app. Tap the menu icon at the upper-right corner.Insights.

Quick tipTheAudienceThis section gives you data about the average time your followers are online. This data can be used to determineWhen is the best time to upload on Instagram.

This guide covers all aspects of Instagram Insights.

3. Twitter Analytics

Twitter analytics

Twitter gives you a summary of your profile for 28 days. It will show you how it performed in terms profile visits, follower growth and tweet impressions.

You can also see details about engagement such as the number of impressions that your tweets have received. You can also see retweets and mentions as well as favorites, favorite tweets, clicks, and favorites.

All data can be exported and used to create some very interesting reports.

How do you access?Log in to Twitter and go to Analytics.twitter.com.

Quick tip – A complete breakdown of engagement for any tweet can be accessed by clicking on the bar icon. This includes clicks to URLs, clicks to images and more.

4. Pinterest Analytics

Pinterest analytics

Pinterest is the best place to find Pinterest analytics. This dashboard displays growth in followers and impressions, audience stats, website engagement, and audience stats.

Click on each one to see more detailed reports and which boards and posts have performed best.

How do you access?Only business accounts can access Pinterest analytics. First, you need to create a business account.Convert your personal account into a business account (for no cost). Next, log in to Pinterest to go to Analytics.pinterest.com.

Quick tip : There is a new way to do it.Audience InsightsReport, which provides a breakdown of the interests and demographics of your audience.

5. LinkedIn Analytics

LinkedIn analytics

You can monitor engagement on a Page that belongs to your company/organization and see metrics about your visitors and followers. You can also access Talent Brand stats if you have an enhanced Page using LinkedIn Career Pages.

How do you access? Log in to your Page admin area and click the button to access LinkedIn Page analytics “Analytics” Select the tab from the menu.Up-to-date?Followers Or Visitors From the dropdown.

Quick tip : The visitor metrics section of your Company Page displays a blue line indicating desktop views and an orange line indicating mobile views. You can toggle the Mobile and desktop aggregate metrics Click the “View All” button at the top right of the page to view the combined results.

6. YouTube Analytics

Youtube analytics

YouTube Analytics is a system that tracks the performance of your videos. YouTube Analytics reports on a variety of metrics, including estimated traffic sources and earnings, view time, views, earnings, audience retention, and subscribers.

How do you access? Log in to YouTube to go to http://www.youtube.com/analytics

Quick tip: ClickSEE ALSOBelow the main dashboard, you will be taken to detailed channel analytics pages. Click the button to go to the detailed channel analytics page.Continue reading>Playback locationTo see which countries are viewing your video, visit your YouTube channel page, the regular YouTube URL (watch page), embedded in an app or website.

This is it!

There are many excellent social media analytics tools available. This list should have provided you with a solid overview of the tools that are available to assist you in your decision-making process.

After you’ve had a chance to explore all of your options, we’d love to assist you with your social media performance !