Organic Traffic Vs Paid Traffic | Which One Has More ROI?

Organic Traffic Vs Paid Traffic 1

Paid traffic and organic traffic both have the same goal: to get you more traffic. Paid traffic is a popular choice for businesses because its simple to use and doesnt require much effort to drive traffic to your site. Your money is the only way to increase traffic to your site. Organic traffic is entirely free. Your time is the only investment. So, let us compare Organic Traffic Vs Paid Traffic in the blog post.

Is Paying For Ads Worth It?

Yes, good SEO is essential for good organic traffic. This means spending a bit more money.

Paid advertising has its benefits and disadvantages. Organic traffic also has advantages and disadvantages.

This article will explain the differences between organic and paid traffic, and which one to focus on.

Different types of traffic

Let us compare Organic Traffic Vs Paid Traffic in the blog post. In Paid Traffic our money is the only way to increase traffic to your site. Organic traffic is entirely free. Your time is the only investment.

Organic Traffic Vs Paid Traffic 3
  • Referral : This happens when a visitor finds your website via a link from another site.
  • Social : Traffic generated by a social network such as Facebook, LinkedIn or Twitter
  • Organic : Search engine results such as Google, Yahoo, or Bing are earned visitors, and not paid.
  • Paid search : Traffic from search engines that are influenced by paid advertisements with the aid of GoogleAdwords (Google Ads) Search engines, or any other paid search platform.
  • Email : Traffic generated by email marketing when properly tagged with an Email Parameter
  • Other : Traffic that does not fit in a source or has been tagged with Other, via a URL parameter will be grouped into Other traffic.
  • Direct : Traffic where the source or referrer of traffic is not known.

You can Databox allows you to compare your organic and direct traffic.

What is Organic Traffic?

Visitors who search for your website using search engines like Google, Bing, or Yahoo are the ones that will find it. They dont get referred to any other website.

It is not possible to just create a website and expect people to click on it. Netcraft estimates that there are 644 million websites online, so your chances of getting clicked on are slim. Google doesnt know you. Google does not know you just because you have a website.

what is organic traffic


  1. High-qualified prospects are attracted to organic search traffic
  2. Natural search traffic can be a sustainable method
  3. Cost-effective organic searchIn the long-term
  4. Natural search traffic can give you a competitive advantage
  5. You can fix the problems in your marketing strategy
  6. You can have a part of the most valuable marketing asset, organic traffic
  7. Natural traffic is a source of regular, more engaged visitors
  8. You will be more credible if you have organic traffic
  9. Natural traffic is a great way to market your brand.Building


  1. Lack of control
  2. Unknown Factors
  3. Long-Term Investment
SEO organic traffic vs paid traffic

What is the process?

Good SEO is essential to generate organic traffic, as I said at the beginning. SEO can be expensive if youre serious about it. SEO stands for search engine optimization. SEO is the process of obtaining traffic from free, organic, editorial, or natural search results.

SEO Summary

  1. On-page SEO (links and blogging, keywords, interlinking with SSL security, domain design, etc.
  2. Off-page SEO (backlinks and press releases, traffic, ads youtube, directories etc.

How to get natural traffic to your website

Organic Traffic Vs Paid Traffic 4

SEO can be a lengthy process and it could take 6-12 months to get to the top of Google. If youre looking for an overnight ranking, you wont find it here. Ranking overnight was possible before Google updated its algorithm. However, your website could be seriously penalized for this.

What you need to do to rank on Google organically to get more traffic?

  • High-quality backlinks
  • Optimize meta descriptions
  • URL structure
  • Register for Google My Business
  • Directory
  • Blog articles/content of high quality
  • Keyword research
  • Optimize titles
  • Site speed
  • Inner linking
  • Google Map embed
  • Social shares
  • Set up a social media account (Twitter. Facebook. Instagram. LinkedIn. Google+.
  • Press release
  • Check your NAP information (name, address, and phone number).
  • Infographics
  • SSL security
  • Mobile-friendly website
  • Googles local 3 Pack will feature your business
  • Repair broken links
  • Google Analytics (GA), Account Creation
  • Google Search Console (GSC), Account Creation
  • Google Tag Manager (GTM), Website Installation (after GA integration to GTM).

Although it may seem like a lot of work at first, the end result is well worth the effort.

Organic Traffic Vs Paid Traffic 2

Brian Deen, Backlinko, has shown you another way to get traffic to your site in the video above.

Although SEO can be difficult at the beginning, once you are done optimizing your site and creating more quality content, it will become much easier.

What is Paid Traffic?

Definition of paid traffic Paid traffic refers to visitors who visit your site through search engine marketing. Paid traffic can be just like organic traffic. There are many sources of paid traffic.

  • Google Adwords. Although AdWords is an old-fashioned paid traffic source, it still has huge potential rewards. However, the cost per click can be high.
  • Facebook Ads
  • Advertisers can use Outbrain Amplify.
  • LinkedIn Ads
  • Twitter Ads

Today, Facebook ads and Google Adwords are the most used sources. However, today we will be focusing on Google ads.

what is google adwords

What are Google Adwords?

Google Adwords, a paid advertising source, aims to drive traffic to your site by paying clicks.

It is simple: you search for keywords that you believe your viewers would search for, then you place a bid.

dynamic searches ads is now available. This feature customizes your ads based upon what you have on your site and what people are looking for without you having to alter your keyword list.

Organic Traffic Vs Paid Traffic 5


  1. A small initial investment
  2. Budget Definition
  3. High Return on Investment
  4. Target Traffic
  5. Try Marketing Campaigns
  6. Instant traffic
  7. Monitoring success
  8. Local targeting of ads
  9. Keywords with high volumes
  10. Increases hands-on experience


  1. Clicks
  2. Its hard to compete with big companies
  3. Limited number of characters
  4. Makes A Mistake That Can Lead to a Serious Financial Loss
  5. It doesnt fit your niche

Google Adwords is another option if you want to drive traffic to your website quickly and effectively. GoogleAds is not recommended by me because it is used by large corporations.

You would pay 2.36$ per click if you bid on keywords such as hamburger, or 8.80$ per Click if you bid on keywords such as SEO tutorial, which is insane!

Google Adwords for large companies and their keywords. While big companies such as Mcdonalds or Nike can afford to spend $100k per week advertising, small businesses cannot afford to spend that much on broad keywords.

Which one will bring you the highest ROI?

Lets start by breaking it down.

Paid ads : They can be very expensive and unpredictable. You could make many mistakes, such as targeting the wrong keywords or choosing a keyword with too much competition.

These factors can lead to you throwing your money away. You get fast and reliable traffic to your website depending on the keyword you choose. It can also be automated so that it is completely hands-free.

Paid ads are not something I would recommend. It can be too pushy and intrusive.

Organic traffic : It is a long and difficult process that may require some investment. You can still compete with many brands and bloggers, as all you need to do is do better than theirs.

Organic Traffic Vs Paid Traffic 6

Lets say a blogger or company has many backlinks. There are tools like semrush Or ahrefs You can then show him all links linking back to you and steal their content.

It will take you months, maybe even a whole year to rank high. This is due to the fact that it all depends on whether what you are trying to rank for in high competition.

Its conversion rate is a great thing. A side note: Organic traffic is more effective than paid traffic. The number one website ranks gets 57% of all clicks on the first webpage. This is more than half.

Infographic Overview

natural traffic vs paid traffic


Now that you have seen both the benefits and drawbacks of paid and natural traffic, you can make your decision on which one is best for your business.

Natural traffic, as I mentioned earlier, is the process of getting readers/viewers to your website via a search engine like Google, Yahoo! or Bing.

It does not require any referrals from other websites. Paid traffic is the opposite. It involves getting visitors to your site by paying/bidding on clicks and spending a daily budget.

Everyone has different needs. It is up to the individual to decide which investment will yield the greatest return.