New York SEO Agency
What are the benefits of hiring a New York SEO company? The competition to be in the first lines of the results on a search engine is becoming more and more fierce.
Realizing the importance of SEO, New York companies are calling on SEO companies to ensure they have a good ranking in search engines (more traffic, more sales).
To achieve this, several strategies are put in place, including keyword research and analysis and link building, content writing (more in the sections below).
As the SEO agency business is still in its infancy, many freelancers are taking advantage of this new niche and offering cheap deals. However, their services (SEO) do not always produce the expected results.
In this article, we will share with you the mission of a New York SEO company, the benefits of hiring an SEO company, how to pick the right one, and more. Keep reading if you want to get a good ranking in search engines.
New York SEO company: What is an SEO agency?
An SEO agency is a company that mainly manages the SEO of websites in order to improve the results of their content (pages, blog articles, product descriptions, etc.) on search engines (SERP) such as Google, Bing, or Yahoo and thus generate traffic. It is primarily responsible for SEO.
What is SEO?
SEO (Search Engine Optimization) is the mechanism that allows the search engines to sort the search results on a request. Thus, if you search for “Adidas sneakers” in a search engine, it will evaluate all the websites that could interest you and rank them in order to propose the results it considers most relevant to you.
Search Engine Optimization (SEO) is free; you can’t pay the search engines to influence it. It is thus distinguished from paid ranking (SEA or Search Engine Advertising), which consists of paying the search engine to appear at the top of the results pages in the form of advertising.
How does SEO work?
In short, SEO makes your content accessible and readable to search engines, ensuring that your site shows up in search results. These are based on keywords and phrases that relate to the subject of your site.
This is a kind of quality control for online content, as well as a marketing strategy that serves to increase visibility organically or for free.
SEO is a fascinating topic because it encompasses both technical and creative elements to improve the ranking of your content. At the same time, traffic is directed to your site, and this results in improved visibility for your business.
You should now be able to understand how SEO works. Of course, there is a multitude of specifics associated with SEO, including the words on your pages, as well as how other sites are referencing and linking to your content.
Essentially, it’s both about creating a well-structured website while ensuring that it’s accessible and easy to use. Given the high level of competition on the internet, businesses that employ an SEO strategy to improve their site will have an advantage in terms of the number of visitors and customers they get.
New York SEO company: its missions
The main missions of SEO agencies are to optimize your website in order to increase its chances to rank better according to the keywords and expressions related to your business.
Different SEO techniques are used for this purpose, such as auditing and analyzing your website, developing a customized SEO strategy, and implementing it to help you achieve your business goals.
The most important missions of a New York Seo company are the following:
- Accompany its clients in their SEO process;
- An SEO agency creates and redesigns websites;
- An SEO agency improves a Website’s visibility;
- An SEO agency audits your existing website, and more.
1. An SEO agency to create a website.
With the advances made by website creation tools such as WordPress, Wix, or Joomla, you can easily create your website in no time, three movements then why call upon an SEO agency?
These softwares offers predefined models or “templates” that you will eventually customize; SEO agencies will define the structure of the site, the choice of pages, menus, links, and content for SEO purposes.
In short, everything is reviewed to create the best possible structure for your search engine optimization.
2. An agency does keyword research and Keyword selection.
Any SEO strategy starts with keyword selection. Google’s understanding of search terms has evolved considerably. The search engine can easily understand the semantic relationships between words and phrases.
And, thanks to natural language processing, it can also interpret the intent behind a search.
This means that you need to focus on selecting the keywords that are most relevant to the intent of the searchers. For example, if you are creating content for the “awareness” phase, you should not include commercial keywords, such as “buy”, “download”, etc.
You should target specific keywords for each phase of the buying process. In the lines below, you will discover the four main types of keywords.
At the first stage of the buying process, at the top of the buyer’s journey or funnel, individuals are not sure what they really want. They are looking for the best solution to their problems through generic, unbranded queries.
By appearing to your audience at this stage, you increase your chances of getting maximum exposure for your brand.
For example, if you own an e-commerce site, you should focus on generic keywords, such as shoes or shirts, to get visibility for your brand at the first stage of the buyer’s journey.
During this stage, create content that “educates” your target audience and answers their questions. To do this, use keywords that revolve around the main generic keyword.
Unbranded keywords can help attract a lot of organic traffic. These terms are frequently searched for a lot and represent people who are moving through the sales funnel but haven’t yet decided on the brand they will buy.
These terms are a bit more specific than generic or “top” keywords (= competitive long-tail keywords). Some examples of non-branded keywords might be: “women’s shoes”, “CRM for startups”, etc.
At this point, focus on medium-sized keywords and create content that tells your target audience about your products.
People who use branded keywords are familiar with your company and are likely looking for more information about your products. Search results for branded terms include the elements you control.
This includes optimizing your existing web pages as well as publishing new articles around branded keywords that highlight your product features. For example: “Samsung galaxy 6”.
Transactional keywords are responsible for attracting people who are ready to buy. They are usually long-tail keywords that are more specific than generic terms. For example: “best running shoes for women”.
Note that latent semantic indexing (LSI) is a system that search engines use to analyze other words that users use around a given topic. LSI keywords are words and phrases that have a high degree of correlation with the topic you are targeting.
For example, if you target “running shoes,” you may also appear on “sneakers” and other synonyms. This increases your chances of conversion even when the user uses a different keyword.
3. An SEO agency accompanies you in the redesign of your website.
If you are planning to update your website in order to make a complete redesign of the website to give it a facelift in its graphics, its menus, or even to change technology … then a New York SEO company can also accompany you in this challenging process.
Having to redesign a website is common in the life cycle of a site: a redesign is often essential to follow the new trends in terms of UX and UI.
This work must imperatively be done by a professional at the risk of breaking the existing ranking of your site, especially if it represents an important source of traffic.
It is therefore strongly recommended to call upon the expertise of an SEO company that will support you in your digital project of redesigning and updating your website, often after having conducted an audit of the website.
4. An SEO agency improves your Website’s visibility.
An SEO agency provides search engine optimization services to help your company improve its visibility on the web. Therefore, SEO also consists of modifying the design and the different contents of your website to make it more attractive on Google, mainly the leading search engine.
To better understand this process, 4 SEO strategies or levers to boost your visibility:
Search Engine Optimization (SEO)
SEO is a set of digital marketing techniques used to bring natural or organic traffic to your website. It also allows you to improve the positioning of your content on search engines by optimizing them.
We can then talk about SEO strategy to increase the visibility of your site in the main results of Google. However, it is not an exact science, hence the importance of using an SEO company to effectively manage your SEO.
Local SEO is a sub-section of SEO that consists of optimizing the geographic component of your business so that it appears in local search results. In other words, local search is more specific to a company’s location as opposed to a standard Google search.
Creating SEO content
Content generally refers to what you offer for reading on your website in the form of pages, product descriptions, or blog posts. The reason to create SEO content is simple: without it, it would be almost impossible to rank your website on search engines.
This is why we talk about content marketing, which is a formidable strategy to attract and retain your target audience by creating and distributing high-quality SEO content.
The objective being to attract a lot of traffic to your website; an SEO web company will take care of the generation of keywords on which you want to position yourself and integrate them into your content.
Link building is a strategy of generating external links that point to your website. If properly executed, these links, also known as “backlinks,” are powerful indications in the eyes of search engines.
Indeed, search engines prefer well-known sites in their first results. When other sites link to yours, it is an indication that the content of your website is valuable, and Google, therefore, brings it up in its results.
The goal of this strategy is to gain popularity and generate traffic. However, it is strongly advised to use the services of an SEO company for your link building because it requires a lot of rigor and time. If your campaigns are incorrectly done, your website may be severely penalized.
5. An SEO agency audits your existing website.
The objective of an SEO audit is to determine the blocking points of a website in its search engine optimization.
The process consists of listing them and defining the actions to prioritize in order to improve the global aspect of your website and to make the necessary corrections.
The SEO audit will reveal points such as:
- Poor existing SEO techniques;
- On-page & off-page SEO problems;
- Problems with the user experience (UX), ergonomics, navigation, non-responsive site, etc.;
- Editorial problems related to content;
- Site loading speed;
- Competitor analysis;
An experienced SEO agency will support you step by step during this technical screening. Solutions will eventually be formulated to improve the general SEO of your site and to make it more pleasant for your visitors.
5 Good reasons to hire an SEO agency
The value of search engine traffic is always a necessity for every agency’s digital marketing strategy. This is the main reason why search engine optimization is always sought after by agency owners who market their agency online. Here are some good reasons why you should consider hiring an SEO company:
1. Save time, money, and resources.
It’s no secret that SEO (search engine optimization) is a confusing and complicated process, especially for people who are new to it. Managing its many components can only result in the possible failure of your agency if you do it yourself.
However, working with professionals who specialize in managing the waxing and waning of SEO is probably the best way to keep agencies navigating the digital marketplace in the right direction.
With the guidance of an SEO company, you’ll be able to save time, money, and resources if you choose to let them handle the technical aspects of the entire process.
2. To better understand your customers and expand your market reach.
Hiring an SEO company will not only help make your website more visible in the online market. The SEO company will also help you formulate effective SEO strategies to increase your chances of success.
There are situations in which SEO companies will provide you with valuable information that will help you identify the wants and needs of your audience.
This can help your website produce high-quality content based on the demands of your audience. In addition, SEO companies are also able to open doors to new markets, which is vital for lead generation.
3. Increase the efficiency of your business
We all know how fast technology evolves. Because of this, SEO companies are constantly making sure that they are always on top of the latest developments in the SEO services industry.
If you were to hire an SEO firm (New York SEO company), you are guaranteed to have access to new tools and strategies for your digital marketing campaign. With the use of such tools and tactics, increasing the effectiveness of your initial marketing strategy is done in the bone.
So, if your number one goal is to increase your chances of success, hiring a New York SEO company to handle your digital marketing campaign is the surest way to do so.
4. Develop SEO knowledge
Working with an SEO company will not only provide you with what you want. It is essential to know that hiring SEO professionals is not a drag and drop process.
Thus, you need to engage and communicate with them regularly. In return, you will be able to learn many things about how SEO works.
5. Your marketing staff has more free time.
Even large companies have a hard time opening a new full-time position and putting an extra person in an office. Usually, an in-house SEO manager is not at the top of the priority list when it comes to hiring a new member for your marketing team.
This means that your marketing team is usually lean, and everyone has multiple things to do. When you hire a New York SEO company, you take one huge thing off their to-do list, giving them more time to focus on other things.
Your New York SEO company will keep an eye on your site, your link profile, your content creation schedule, even your social media, making sure that everything you do online is working to help build your search engine presence and keep you on Google’s good side!
A good SEO company is really an extension of your marketing team, and chances are they can do more for your business than you even realize at first. The major advantage of working with an SEO company is that their responsibilities/workload can always be increased.
How to choose the right SEO company?
Today, there are hundreds, if not thousands, of SEO companies in New York. And each one of them is good for something. So, your question should not be: how do I find the right SEO agency, but how do I choose an SEO agency that is right for me?
When you get serious about finding an SEO agency, here are our 3 key tips:
- Look for companies that have experience in your industry: has the SEO agency worked with similar websites before? Do the professionals understand your business? Ask for concrete examples of past SEO campaigns.
- Look for SEO agencies with a solid track record: it’s simple, just type the company’s name into the Google search engine and look at reviews left by clients. Check this information on third-party sites that you feel are independent, and look for detailed reviews (with strengths and weaknesses).
- Look for an SEO agency that listens to your needs: be clear about your business goals and expect a personalized SEO campaign.