17 Best Lead Generation Software for B2B and B2C in 2021

Lead Generation Software

Lead generation can be easy, stated not one business owner, marketing manager or other person involved in this process. Never.

No matter how complex the challenges faced by businesses, lead generation still plays a vital role in the bottom line of both B2B as well as B2C.

According to statistics 65% of businesses consider generating quality leads their greatest marketing challenge. Its becoming more difficult to nurture and generate leads each day, given the increasing competition and variety of prospects.

However, owners of share that their greatest obstacles to success with lead generation campaigns are lack of resources such as staff and time.

Best Lead Generation Software

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Software that generates leads can be a great solution for companies who are looking to improve their lead generation strategies and receive high quality leads in a shorter time.

Companies that use automation today can increase their lead generation and boost conversion by 77%.

If you want to increase your leads and make your brand more powerful, you can use the lead generation tools that are available to you.

Before we get to the top apps, lets first discuss which strategies work best. We will also show you some examples of successful lead-generation campaigns:

  • The Best B2B and C2C Lead Generation Strategies
  • How Automation Can Facilitate Lead Generation
  • 17 Best Lead Generation Software For Businesses in 2020
  • Final Words
  • Frequently Asked Question

The Best B2B and/or B2C Lead Generation Strategies

What is the difference between B2B lead generation and B2C? Yes. Their goal is to sell. However, how they draw leads, nurture them and close the deal can be very different.

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Dont let the stigma of B2C lead generation marketing be a hindrance to your ability to work with logic facts.

This is not always true. Therefore, a successful lead generation strategy requires extensive research into the target audience.

When youre creating a lead generation strategy, remember that B2B sales cycles are more time-consuming.

It is important to offer more value through educational content and to create an environment that allows for seamless transitions from one stage to the next.

What strategies might be used by business owners to bring more leads into the business and turn them into customers?

Lets take a look at some of the most effective lead generation strategies, and then give you examples.

Email Marketing

Email marketing isnt dead. Email marketing has been around for more than 20 years. It is still the best lead-generating strategy for B2B or B2C companies.

Offering something in return for an email address is probably the best way to gain new leads. This strategy has the advantage of allowing people to take the first step towards your company rather than their competitors, and communicating with you.

Your customers are more likely to be those who have already received your materials than those who have not had any contact with you.

Nick Kolenda is a writer who uses this strategy. You are encouraged to choose from either paid or free courses when you first appear on his homepage.

You will be presented with a list of materials that you can view or download once you have hit the free guides. Enter your email and first name to download the file. This data will be used to send emails.

OPTIN form

Content Marketing

Both for B2B as well as B2C companies, quality content is a powerful lead-generator. Content marketing

  • SEO Ranking Improvements to increase your prospects ability to find your site.
  • Increase brand awareness and build trust with cold leads
  • You can experiment with various content types (infographics, interactive, quizzes etc.
  • This allows you to organically bring new leads through every stage of the sales funnel.
  • Offers educational materials to prove your expertise.
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But theres more. statistics show that about 80% of B2B leaders prefer to learn by themselves before jumping into the buying process. People are more cautious about purchasing and want proof that the investment is worthwhile.

If the content strategy is done correctly, it is possible to ensure a smooth transition from cold lead to customer.

Every business has tons of useful content. Grammarly is a digital writing tool that maintains a blog in order to keep its users up-to-date with new features, share writing tips and grammar tips.

You should make sure that you have backlinks to other resources so people can vote for your page.

Social Media Marketing

A well-planned strategy will help you drive more leads to your company. Social media platforms like Instagram, LinkedIn, Twitter, and LinkedIn can be a great way to attract prospects who might be interested in your business or brand. People can also find proof of your worthiness through social media content.

Although it is commonly believed that social media only works for B2C customers, we disagree. General Electric Company, a digital industrial company that specializes on power generation, healthcare and other areas, dispels this myth.

The account shows the backstage of complex engineering processes. GE works with influencers to allow them to take virtual tours of their facilities.

GE twitter

These are only three channels to capture leads. There are many more! However, every strategy is supported by huge efforts.

There are tools available that optimize lead generation across all channels. This makes it easy!

How can automation facilitate lead generation?

Automated lead generation makes it easier to run a business. You can work smarter, faster, and more efficiently by using specific software to capture leads. Here are the reasons:

The Top Benefits of Lead Generation Tools

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  • Instead of gathering information about prospects, spend your time closing the sale.
  • You can find leads quicker and keep your contact information correct.
  • Identify successful marketing strategies, and then analyze the reasons why others have failed.
  • As your business grows, you can easily scale up.
  • Reach a wider audience that is more likely to be interested in your message.
  • Eliminate human-related errors to ensure smooth implementation of your lead generation strategy.

Not all lead generation apps are created equal. Make sure you choose a software that is easy to use for your business.

There are many other tools that you can use to run your business. Make sure to check integration as you will need to share data across these platforms.

Different lead generation apps may have different features that could help you achieve specific goals. Choose the one that best suits your needs.

The 17 Best Lead Generation Softwares for Businesses 2021

1. Upviral

Upviral_lead generation software

Sweepstakes, competitions, and rewards are key elements of a successful lead generation strategy. Upviral makes it easy for businesses to create sweepstakes and giveaways quickly and easily.

This tool will allow you to create sweepstakes using a variety of templates. It also has a smart leaderboard that encourages consumers to take part. You can even mix and match sweepstakes with rewards.

Users can create their own rewards, set milestones that unlock, share their content on social media and use an authentic tracking tool.


For $1, you can get a 14-day trial.

Starter: $49/mo

Business: $79/mo

Premium: $199/mo

Website: http://upviral.com/

2. Leadpages

Leadpages allows you to create high-converting landing pages.

Lead generation software_LeadPages

It is possible to create code-free websites. You can also connect your landing pages with your CRM and email accounts. Leadpages provides pre-built templates and analytics as well as data tracking. The web pages load quickly and dont require any programming knowledge.


Free trial available

Standard: $37/mo

Pro: $79/mo

Advanced $321/mo

Website: http://www.leadpages.com/

3. Hunter.io

This tool allows users to obtain email addresses. Its so simple!

Hunter.io_lead generation software

Enter a domain name to find the email address of the website owner. It is possible to find multiple email addresses. You can also use the email verifier function to verify if an address exists.

Hunter.io can be added to Chrome as an extension. This software is very lightweight.


You can get a free plan

Starter: $49/mo

Growth: $99/mo

Pro: $199/mo

Enterprise: $399/mo

Website: http://hunter.io/

4. Fiverr

Fiverr may not be a lead generation tool like the ones we have discussed, but it is a great marketplace to find lead generation specialists.

Lead generation software_Fiverr

Fivver has many experts who want to optimize businesses lead generation strategies. It takes only a few minutes to get going.

Sign up, complete your profile and you are good to go. Fivver makes it easy to find a professional by using the search tool and messaging potential candidates. Fivver support can be reached for assistance if there is a dispute


Monthly subscriptions are not required. Transaction fees will apply: 2% on payments below $40 and 5% for those above $40.

All Lead Generation Jobs on Fiverr.

5. Seedprod

Seedprod is a powerful WordPress plugin that can build landing pages.


The software provides a drag-and-drop editor as well as pre-built templates and subscriber management. It also offers spam protection. You can also add premium integrations such as ActiveCampaign and Constant Contact to your software, MailChimp, or Constant Contact.

Seedprod offers a variety of fonts and the ability to customize the CSS. Seedprod is a leader in lead generation strategies.


Basic: $79/year

Plus: $199 per annum

Pro: $399/year

Elite Bundle $599/year

Website: http://www.seedprod.com/

6. Leadfeeder

Leadfeeder is a great choice for a seamless lead generation strategy. Leadfeeder is a lead generation software that reveals the information you need to know about your visitors.

lead generation software_leadfeeder

Segmented customer lists can be created from website visitors. They are scored based upon their web activity. You can easily export your phone numbers, email addresses, or LinkedIn profiles. This is a great resource for lead generation.

Leadfeeder allows companies to create data reports, and integrate these reports with their preferred CRM software, such as HubSpot, Pipedrive or Salesforce.


You can also download a free version.

Premium: $63/mo

Website: http://www.leadfeeder.com/

7. Octopus CRM

Efficiency is crucial for lead generation and digital marketing in general. To get more results, you need to make sure that your functions work as efficiently as possible. Octopus CRM is the solution.

Octopus CRM_Lead generation software

This CRM tool makes it ten times easier to generate leads on LinkedIn. It is possible to send bulk messages and request connections. Businesses have the ability to create complex automated funnel campaigns and access to a lot of support material.

Octopus CRM also provides detailed statistics and tracking data on your performance. This tool can be integrated with Zapier and HubSpot as well as Google Docs.


You can get a free trial.

Starter Package $9.99/mo

Pro: $14.99/mo

Advanced $21.99/mo

Unlimited: $39.99/mo

Website: http://octopuscrm.io/

8. Expandi.io

Lead generation software_Expandi.io

Expandi.io, like Octopus CRM helps businesses to create automated lead generation strategies that are optimized for LinkedIn.

Your own IP address will be assigned to your country. You can also set smart limits. You can also use this tool to delay actions, personalize messages, set smart limits, and create follow-up campaigns.

Expandi.io offers a variety of support materials that will help you use LinkedIn and this tool effectively to generate leads.


You can get a free trial.

The monthly fee for the paid plan is $99 per account.

Website: http://expandi.io/

9. Typeform

This tool allows you to create engaging and attractive lead forms and surveys. There are many templates available for creating surveys, polls, quizzes, forms, and surveys.

Lead generation software_Typeform

This tool integrates with a number of software such as MailChimp, Zapier, Salesforce, MailChimp, and Zapier. The templates can be customized to fit your brand. You can also share your forms via email marketing or via a link.

Typeform allows you to keep track of your forms and determine which ones work best. This tool is perfect for any lead generation strategy.


Essentials $35/mo

50$/mo for professionals

Premium starts at $70/mo

Website: http://www.typeform.com/

10. Hubspot

This tool is often the first to come to mind when people inquire about lead generation software. This tool allows you to capture, nurture, segment, and run inbound marketing campaigns.

This tool allows you to manage social media accounts and connect with customers. It also provides flawless customer support. You can close deals and create automation workflows. You can also use their free CRM system to organize, manage and approach your leads more efficiently.


Start now for nothing

Starter: $40/mo & $480/yr

Professionals: $800/mo and 9,600/yr

Enterprise: $3,200/mo & $38,400/yr

Website: https://www.hubspot.com

11. OptinMonster

The OptinMonster Toolkit allows your organization to increase the email list based on your website traffic, and reach more customers. It is great for small businesses, marketers, bloggers, SaaS companies and marketing agencies.

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Software makes it easy to convert leads and capture them through customizable opt-in forms. It reduces cart abandonment and increases site conversion.


9$/mo for beginners (billed annually).

Plus: 19$/mo (billed annual)

Pro: 29$/mo (billed annual)

Growth: 49 Dollars/mo (billed annually).

Website: https://optinmonster.com

12. Agile CRM

The cloud-based, all-in-one software allows small and medium-sized companies to capture leads, strengthen relationships with customers, and launch more effective marketing campaigns for a small price.

With features such as contact management, project management and marketing automation, you can thrive online and make full use of your online presence.

It allows you to create pop-up windows and forms for personalized lead generation. It integrates easily with any other tools that your company may need to run successful lead-generation campaigns.


For 10 users, free with limited features

Starter: $14.99/mo. $9.99/yr, and $8.99/2yrs

Regular: $49.99/mo. $39.99/yr, and $29.99/2yrs

Enterprise: $79.99/mo and $64.99/yr, respectively.

(Prices per user per Month - Billed monthly, annually, and once every 2 years).

Website: https://www.agilecrm.com

13. Turnstile/Wistia

Wistia offers an app called Turnstile. It is a video-hosting company that provides turn-key services. This feature allows you to generate qualified leads directly from your videos. It works as follows: A website visitor watches a short video.

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You can add a popup to the end, middle or beginning of the video asking for your email address or number. This software can be integrated with any email marketing tool, as well as other advanced options.


Businesses just starting out are eligible for a free service

Pro: $99/mo

Advance Rates can be arranged individually with the company

Website: https://wistia.com/product/turnstile

14. D&B Hoovers

This toolkit offers business owners insight into critical business processes, such as lead generation.

The app will allow you to learn more about your market, identify key prospects, define their key challenges, access qualified leads and analyze the success and failure of the entire campaign.


No additional pricing information is provided, but free trials are available

Website: https://www.dnb.com/products/marketing-sales/dnb-hoovers/sales-leads.html

15. Unbounce

This software can convert your website visitors or landing page into customers. You can adjust sticky bars and pop-ups to make relevant offers to specific groups.

This will make your offer more appealing and increase the number of leads you generate from your current web pages.

Pop ups can be used to generate leads, promote coupons, special offers or announce new products.

Based on keywords that the visitor used to search for the product, the system customizes notifications. Unbounce is an excellent app for converting website traffic into leads.

Website: https://unbounce.com 


Start: $80/mo

Optimize: $120/mo

Accelerate: $200/mo

Scale: $300/mo

16. RollWorks

If you are looking for a way to identify your target audience, engage your accounts, and measure the results, this lead generation software can help.

Software will identify your ideal buyers, create a profile and reach them automatically through emails and ads.

This service includes ICP identification, target accounts and contact selection, account based targeting and/or retargeting, personalized ads and campaign analytics, and many other services.


Starter: $975/mo

Contact sales: Standard, Professional, and Ultimate

Website: https://www.rollworks.com  

17. Prospect.io

Prospect.ios Email Finder will help you if you are just starting your business or looking for new leads. It uses algorithms to locate new leads and obtain their email addresses, if they know their name or company URL.

You can perform bulk operations or obtain the email address of one individual who may be interested in your products and services. You also have access to many templates that you can use to reach the right leads at the right time.


Essential: $79/mo and $169/yr, with $25/mo for each additional user (paid annually).

Business: $129/mo, $105/yr $230/mo for each additional user (paid annually).


Last words

There are many lead generation software options. Which one is best?

There is no one-size fits all solution. This will depend on your budget, team size and workflow, as well as the goals you have to achieve. It also depends on what features you want. It will be easier to make the right choice once you have identified your needs.

You can try multiple software options if you are having trouble choosing one. Most of them offer a free trial. Try every app you like and see what you think.

Most Frequently Asked Questions

Do you have any advice to help lead generation be successful?

Although it is often difficult to find the ultimate formula for success in any given field, we are proud to announce that we have one! Human interaction is at the heart of lead generation.

This is where you will find inspiration for your lucrative lead generation. Your lead generation goals can be achieved by any kind of efficient networking or distribution of content.

Do you have any tips for content that can be used to blog?

Blogs for lead generation are great because you can tailor the content to your platform and your business. Customers will trust you and your business will be more visible online.

Once you have gained trust, it is important to keep your audience interested with high-quality and valuable content. Avoid the temptation to overburden your blog posts with calls to purchase and direct promotions.

How do you put together a base for leads?

Finding leads can be a major obstacle to your businesss launch. You should expand your reach and get leads using modern lead generation tools.

Pop-up windows and email lists of potential clients - these are all options. It is essential to have lead generation tools in your arsenal.