Stunning Instagram Hashtags Overview: Definitive Instagram Hashtag Guide 2025

Hashtags on Instagram remain one of the best ways to get more eyes (and engagement!) on your Insta posts. But how many Instagram hashtags is the right number? What kinds of hashtags are there? Which are the hot ones? Do they belong in your caption or in the comments? We’ll answer all of these questions and more in our ultimate guide to Instagram hashtags overview, including the best hashtags to optimise your posts.

What is an Instagram Hashtag?

One of the key reasons behind Instagram’s recent surge in popularity is the use of hashtags. This concept might require some clarification, as many people mistakenly think hashtags refer only to words or phrases. However, hashtags are actually a combination of words or terms that you attach to each post you share on Instagram. A hashtag consists of a word or phrase that is preceded by the “#” symbol.

They are employed as labels and pointers for social media content, helping people search for and track discussions and posts about a given topic. Creating a hashtag on Instagram is as simple as placing a “#” before any word or phrase (with no space) in the caption of your post or in the comments.

For instance, if you want your post to reach people looking for love quotes, you would use a hashtag like #lovequote. This functions similarly to a keyword but is specifically tailored for Instagram. When you type the word “love” after the “#” symbol, a list of related hashtags will appear.

Each hashtag shows the number of posts tagged with it. However, not all the hashtags listed will be related solely to love quotes; they will include any hashtags that contain the word “love.” The most commonly used hashtags will appear at the top of the list, as they are frequently used in popular posts on Instagram.

How Do Instagram Hashtags Work?

Hashtags on Instagram, in a nutshell, are a means of tagging and organizing content. They will then assist Instagram in showing your posts to the right users.

The most basic function of the hashtags you employ, for example, influences searches in the Instagram Explore page, but there is more.

Hashtags are also a point of reference for Instagram’s algorithm to help it understand your content and see to whom it can suggest it based on the subject it thinks the user will be very interested in.

Do Hashtags Still Work on Instagram?

Yes, hashtags are still important and have an impact on your Instagram strategy.

Data reveals that posts containing at least one hashtag experience 12.6% higher engagement compared to those without, and using 9-11 hashtags can boost reach by up to 79.5%. Even with Instagram’s changing algorithm, 60% of users still find new accounts through hashtags, making them essential for enhancing visibility.

Hashtags have really been the center of a lot of debate for some time now, particularly when Instagram suggested using only 3-5 hashtags.

Yet, adding relevant and specific hashtags (and keywords) to posts and Reels is still among the most effective ways to be found by new audiences within Instagram.

This is why it is important to have a clear and good hashtag strategy – if you don’t, you might be leaving some chances of improving your content, boosting engagement and gaining followers.

What Are the Benefits of Using Hashtags on Instagram?

There are many advantages of hashtags on Instagram – here are the top 3 of them.

#1: Improve Visibility:

Hashtags are the ones leading the content that is being searched for most, as in the case of Instagram users. They tell both the people who see them and the app itself what exactly your content and account are focused on, and at the same time, what the keywords of your post are.

When you use the correct hashtags – and also the right number of them – it will be easier for your posts to be found on the platform.

According to our advice, you should combine high-volume, trending hashtags with smaller, more specialized ones.

#2: Boost Engagement & Make Connections

Applying hashtags to your content at your own pace will make sure that you are visible not only to a larger audience but also to the most appropriate ones on Instagram.

Besides, if you possess branded hashtags, your biggest fans could benefit from the convenience of your specific content being easily accessible.

#3: Collect User-Generated Content

Not only does a certain hashtag strategy help you to give your social content extra credit, but it also brings benefit to the user who created the content.

When you eventually come to the realization of which hashtags actually bring more visibility, get you listed in the Instagram Explore page, and help you connect better with the audience, you could reuse these just to collect more content similar to the one you have already used.

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How to use hashtags on Instagram?

Hashtags, when used effectively, will assist in account growth as well as keeping your content categorized. But don’t think of hashtags as a “set it and forget it” strategy. Check regularly to see which hashtags are working best for you on Instagram and adapt your strategy. Here are four Instagram hashtag tips:

1. Find relevant and trending hashtags for your brand

First, think of hashtags that fit your content and targeted audience. You can accomplish this by searching for posts in your niche, looking at the hashtags your competitors are using, and using Instagram’s search tool to identify popular and similar hashtags.

The combination of general and niche hashtags is what works. General tags can help you gain visibility, but more specific ones can help you to hone down to a more engaged audience. If, for example, you are in a restaurant and your location is India, you might want to use a general tag such as #restaurants along with a more specific tag such as #Indianrestaurants or #glutenfreechicago to attract a more niche audience.

2. Position Hashtags in the Caption or First Comment

You can add hashtags either within the caption or as the first comment of your post. There’s no significant difference in reach or engagement between the two, but some people prefer to keep their captions clean and place hashtags in the first comment. It’s a good idea to test both options to find what works best for your posts.

3. Limit the Number of Hashtags

Although Instagram allows up to 30 hashtags, using too many can actually hurt your engagement. It’s best to use 3-5 hashtags that are relevant to your post, combining both broad and specific tags for optimal reach and targeting.

4. Track Hashtag Performance and Fine-Tune Your Approach

Regularly check the performance of your hashtags by reviewing your post analytics. Pay attention to metrics like reach and engagement to see which hashtags are effective. This data will help you refine your hashtag strategy, and utilizing Instagram growth tools can help streamline your efforts for increased visibility.

Extra bonus: If you want to simplify your Instagram posts, templates can help. Begin building your content library today by using our collection of templates, along with instructions for modifying colors, type and icons.

Different Kinds of Instagram Hashtags

There are a few different kinds of hashtags that brands should know about. Each one has its own use and value. Find out more about the different kinds of Instagram usernames you should use.

Hashtags with Brands

Because they are unique to your business or campaign, branded and product hashtags are ones that you make yourself. In these types of hashtags, you could use your company name, the names of your products, or specific taglines. Using branded hashtags is a great way to get people to talk about your business and make their own content.

Hashtags for Campaigns

Hashtags for campaigns are used for certain advertising projects. Hashtags that are special to a campaign can help you keep track of who is participating and engaging with your promotion, contest, or new product launch. Most of the time, these are only used for a short time.

Hashtags for a Product or Service

If you want to be clear about what you sell, use product and service terms like #EnterpriseSoftware or #MarketingSolutions. Because they are useful and detailed, your posts can be found by people who are directly looking for those products or services.

Hashtags for Communities

Almost every brand group has at least one hashtag that brings together users who are interested in the same thing. They cover more topics than brand-specific hashtags and can be used to reach more people who are interested in those subjects. To find yours, look at the hashtags that people in your community and business use in popular posts. A lot of these names are easy to remember.

Hashtags for Places

It’s pretty clear what location hashtags do. The fact that most brands have a home base makes this even more useful for you if you have one. You can reach people in your area by adding a place to your hashtags. Businesses that want to be known in a certain city, neighborhood, or place can use location hashtags to accomplish this.

Tags for Holidays or Every Day

It can be fun to keep your audience interested by taking part in important social media holidays. For sushi businesses and vet offices, #InternationalDogDay and #InternationalSushiDay are great days to post about. The second one can be a great chance to show off the dogs of your coworkers and make your brand seem more real and personal.

You can find daily hashtags anywhere, not just on Instagram. These hashtags have a subject and the day of the week written in them. Some are more general, like #MondayMotivation and #ThrowbackThursday. These are open to almost any brand and cover a wide range of niche themes.

Tags for Niches

With niche hashtags, you can reach a certain group of people on Instagram. For example, #VeganRecipes is a niche hashtag for people who are interested in making vegan food. Using niche hashtags can help you get a very interested audience.

Labels for Events

These are used for certain events, like workshops, conferences, and concerts. They’re a great way to connect with people who are going to the event and get more people to see posts about it.

Hashtags in Style

This kind of topic is one of the trickier ones to use because you need to know what the latest trends are and how to use them for your brand. There is a lot of competition for these, but using them can help your posts reach a lot more people.

Remember that jokes and trends don’t last long. If you want to join the trend and get the benefits of it, you need to do it early. You might need to get better at spotting social media trends if you want to use jokes and trends in a way that fits your brand and is popular.

Most Searched Instagram Hashtags

Instagram is a vibrant and engaging platform where users share moments from their lives, and some themes consistently capture attention. Among the most popular trends, love and happiness are central to many posts, with users frequently showcasing their most joyful and heartfelt moments. Fashion, beauty, and art also remain at the forefront, as users share their creative expressions and style choices.

Photography and daily life snapshots are key elements that keep Instagram dynamic, as people share their unique perspectives. The platform is also filled with uplifting and fun content, with users sharing cute moments, vibrant images, and positive vibes. With these various themes, Instagram continues to be a space for creativity, connection, and inspiration.

These are the top 50 most searched hashtags on Instagram:

• #love (1.835B)
• #instagood (1.150B)
• #fashion (812.7M)
• #photooftheday (797.3M)
• #beautiful (661.0M)
• #art (649.9M)
• #photography (583.1M)
• #happy (578.8M)
• #picoftheday (570.8M)
• #cute (569.1M)
• #follow (560.9M)
• #tbt (536.4M)
• #followme (528.5M)
• #nature (525.7M)
• #like4like (515.6M)
• #travel (497.3M)
• #instagram (482.6M)
• #style (472.3M)
• #repost (471.4M)
• #summer454.2M
• #instadaily (444.0M)
• #selfie (422.6M)
• #me (420.3M)
• #friends (396.7M)
• #fitness (395.8M)
• #girl (393.8M)
• #food (391.9M)
• #fun (385.6M)
• #beauty (382.8M)
• #instalike (374.6M)
• #smile (364.5M)
• #family (357.7M)
• #photo (334.6M)
• #life (334.5M)
• #likeforlike (328.2M)
• #music (316.1M)
• #ootd (308.2M)
• #follow4follow (290.6M)
• #makeup (285.3M)
• #amazing (277.5M)
• #igers (276.5M)
• #nofilter (268.9M)
• #dog (264.0M)
• #model (254.7M)
• #sunset (249.8M)
• #beach (246.8M)
• #instamood (238.1M)
• #foodporn (229.4M)
• #motivation (229.1M)
• #followforfollow (227.9M)

 

Popular B2B Hashtags

On Instagram, B2B (business-to-business) content has gained significant traction, and certain themes consistently resonate within the industry. Popular B2B hashtags often focus on business growth, networking, and industry insights, with businesses showcasing their expertise and solutions. Tags related to entrepreneurship, innovation, and leadership also play a key role in building connections and fostering professional relationships.

Content highlighting success stories, digital marketing strategies, and B2B partnerships regularly circulates within these hashtags. Through these strategic hashtags, companies can reach a targeted audience, engage with industry peers, and promote their services and products effectively within the business community.

These are the top 25 most popular B2B hashtags on Instagram:

• #business (101M)
• #entrepreneur (93M)
• #success (82M)
• #onlineshop (70M)
• #smallbusiness (104M)
• #marketing (69M)
• #branding (38M)
• #marketingdigital (39M)
• #innovation (14M)
• #ecommerce (12M)
• #retail (8.2M)
• #onlinemarketing (8M)
• #contentmarketing (6.5M)
• #marketingtips (6.2M)
• #marketingstrategy (6M)
• #marketingstrategy (6M)
• #startups (5.3M)
• #management (5.1M)
• #businesstips (5.1M)
• #software (5M)
• #B2B (2.6M)
• #instagramforbusiness (1.4M)
• #b2bmarketing (528k)
• #eventmarketing (408k)
• #b2bsales (125k)

Popular B2C Hashtags

On Instagram, B2C (business-to-consumer) content thrives with hashtags that focus on engaging and connecting with individual consumers. Popular B2C hashtags often center around lifestyle, product reviews, and consumer experiences, encouraging customers to share their personal stories and interactions with brands. Hashtags related to sales, promotions, and discounts are widely used to attract attention and drive purchases.

Additionally, brands frequently use hashtags to highlight new product launches, seasonal collections, and special offers. Through these hashtags, businesses can directly engage with consumers, build brand loyalty, and create a strong presence in the marketplace, making it easier for individuals to discover and connect with the products and services they need.

These are the top 26 most popular B2C hashtags on Instagram:

• #training (133M)
• #smallbusiness (104M)
• #business (101M)
• #sale (95M)
• #onlineshopping (85M)
• #marketing (69M)
• #marketingdigital (39M)
• #promo (35M)
• #socialmedia (32M)
• #digitalmarketing  (25M)
• #startup (24M)
• #socialmediamarketing (19.7M)
• #sales (19M)
• #advertising (15M)
• #ecommerce (12.3M)
• #networking (12.1M)
• #onlinebusiness (11.4M)
• #onlinemarketing (8M)
• #smallbiz (7M)
• #company (7.9M)
• #startuplife (5.6M)
• #contentmarketing (6.5M)
• #socialmediatips (3.2M)
• #marketplace (2.5M)
• #b2c (350k)
• #b2cmarketing (185k)

 

How to use Instagram hashtags for marketing or promoting your post?

Now that you understand the significance of hashtags for Instagram posts, it is imperative that you learn how to utilize them effectively so as to maximize their value. As you may have observed in previous posts featuring these words, many times those displayed in the drop-down list need clarification as a large number of posts have used such terms; using them effectively may bring greater business exposure or help promote your channel or channel presence on Instagram – however only when implemented appropriately will that happen!

• If your chosen method does not suit your purpose, the results may not come as expected. Therefore, anyone planning on using Instagram as a marketing or promotional channel needs to learn how to properly use hashtags with their posts if using Instagram as a marketing or promotional channel. To do this if you have a business profile, just click any post and scroll down the screen –
• After clicking, insights will appear, detailing how many visitors visited or liked your post or profile page, with particular attention given to any hashtags that contributed significantly. It also displays new statistics showing which hashtags drove visits or likes directly.
• With that in mind, we have provided some key advice on using hashtags correctly when posting to Instagram.
• Follow influencers with similar interests or purposes as yourself to identify suitable hashtags. If, for instance, you want to create a page dedicated to quotes about various niches, follow those popular accounts dedicated to that niche so as to see which hashtags they use when posting quotes for their followers. In this way, you’ll get an understanding of how their hashtag usage changes based on each quote being presented by them.
• Research will help you make the most of Instagram hashtags. In particular, finding which ones are used most for a particular topic. For instance, if you want to promote your bakery business on Instagram using hashtags related to cakes, bakeries, food, dessert, and bread can help ensure maximum exposure on Instagram.
• Dependent upon the nature and content of your post, and its relevance to hashtags from the drop-down list. While more widely-used hashtags might help get more followers and exposure on Instagram, lesser-used ones can still have an effective presence within them that could help generate greater results.
• Use hashtags with Instagram-related words when posting. This will allow people to easily locate your profile or any posts with these hashtags in a search engine search results list.
• Be consistent in the way you create content, using consistent hashtags that work together seamlessly. Reducing repetition of the same list could cause your online profile to stagnate – instead, try mixing up how and where you use hashtags while discovering new ones!
• Creativeness is key if you want to choose the ideal hashtags for your Instagram post, which means using your imagination to come up with words or phrases that may make for effective hashtags for the post you have made. Avoid overusing common tags; too many users use them, pushing down your post toward the bottom of search pages, where no user would bother scrolling all the way down just to see yours!

Make sure that you post at an ideal time when using Instagram hashtags; doing this may help ensure they reach their intended target audience and will result in better usage and targeting.

Various Usages on Hashtags on Instagram

1. Instagram Hashtags for Likes and Follows

Instagram hashtags for likes and follows help increase visibility and engagement by attracting more users to your posts. Popular hashtags like #likeforlike, #followforfollow, and #instafollow encourage mutual interactions, where users exchange likes and follows. These hashtags are commonly used by those looking to boost their follower count and engagement on the platform.

• #instadaily
• #LikesForLikes
• #instagram
• #fashion
• #me
• #FollowMe
• #love
• #photography
• #LikeForLike
• #like
• #followers
• #likes
• #LikeForLikes
• #FollowForFollow
• #myself
• #f
• #instalike
• #comment
• #beautiful
• #LikeForFollow
• #instagood
• #l
• #FollowBack
• #smile
• #PhotoOfTheDay
• #FollowForFollowBack
• #follow
• #bhfyp
• #PicOfTheDay

 

2. Instagram Hashtags for Pet Lovers

Instagram hashtags for pet lovers focus on connecting with fellow animal enthusiasts and sharing adorable moments. Hashtags like #dogsofinstagram, #catsofinstagram, #petstagram, and #petsagram help showcase pets, from cute antics to heartwarming pictures, while building a community of fellow pet lovers. These hashtags make it easier for users to discover and engage with pet-related content.

• #CatLover
• #of
• #DogLovers
• #cute
• #cats
• #dogstagram
• #puppy
• #catstagram
• #dogs
• #animal
• #animals
• #DogLife
• #cachorro
• #instagram
• #DogOfTheDay
• #love
• #pets
• #petstagram
• #PetLovers
• #DogsOfInstagram
• #dog
• #doglover
• #instagood
• #instapet
• #PetsOfInstagram
• #CatsOfInstagram
• #pet
• #cat
• #instadog

 

3. Instagram Hashtags for Travel Lovers

Instagram hashtags for travel lovers help adventurers and wanderlust enthusiasts share their journeys and discover new destinations. Hashtags like #wanderlust, #travelgram, #vacationvibes, and #exploretheworld allow users to showcase breathtaking landscapes, unique experiences, and tips for fellow travelers. These hashtags connect like-minded individuals and inspire others to explore the world.

• #TravelPhotography
• #PicOfTheDay
• #NaturePhotography
• #TravelBlogger
• #beautiful
• #landscape
• #adventure
• #explore
• #instatravel
• #photo
• #trip
• #summer
• #travelgram
• #photography
• #art
• #travel
• #wanderlust
• #nature
• #instagood
• #PhotoOfTheDay

 

4. Instagram Hashtags for Fashion

Instagram hashtags for fashion allow users to showcase their style and discover new trends. Hashtags like #fashionista, #ootd (outfit of the day), #streetstyle, and #fashionblogger help fashion enthusiasts share their looks, connect with others, and stay up-to-date with the latest trends. These hashtags create a vibrant community for both influencers and everyday fashion lovers to engage with and inspire each other.

• #bhfyp
• #smile
• #OutfitOfTheDay
• #FashionPhotography
• #FollowBack
• #ootd
• #FashionBlogger
• #WhatIWore
• #follow
• #fashionista
• #PhotoOfTheDay
• #StyleInspo
• #instastyle
• #love
• #CurrentlyWearing
• #FashionBlog
• #ShoppingAddict
• #LookGoodFeelGood
• #FashionAddict
• #FashionStyle
• #BeautyDoesntHaveToBePain
• #style
• #fashion
• #FollowForFollowBack
• #fashionable
• #l
• #PicOfTheDay
• #fashiongram

 

5. Instagram Hashtags for Fitness

Instagram hashtags for fitness help users share their workout journeys and connect with the fitness community. Hashtags like #fitnessmotivation, #fitfam, #workoutoftheday, and #fitlife allow fitness enthusiasts to share progress, tips, and inspiration. These hashtags foster motivation and encourage others to pursue their fitness goals while building a supportive network of like-minded individuals.

• #exercise
• #bodybuilding
• #life
• #gymlife
• #motivation
• #healthy
• #lifestyle
• #health
• #gym
• #sport
• #training
• #workout
• #HealthyLifestyle
• #muscle
• #fit
• #CrossFit
• #fitness
• #FitFam
• #goals
• #PersonalTrainer
• #FitnessMotivation

 

6. Instagram Hashtags for Giveaways

Instagram hashtags for giveaways are commonly used to promote contests and offer prizes, encouraging engagement and participation. Hashtags like #giveaway, #contestalert, #win, and #giveawaytime help spread the word about promotional events, making it easier for users to enter and join in the excitement. These hashtags increase visibility and attract more participants, helping brands grow their following and engage with their audience.

• #giveaway
• #sweepstakes
• #WinItWednesday
• #freebie
• #ContestAlert
• #ContestEntry
• #instacontest
• #instagiveaway
• #WinIt
• #contest
• #GiveawayAlert
• #giveaway

 

7. Instagram Hashtags for Reels

Instagram hashtags for Reels help boost the visibility of short-form videos and connect creators with a wider audience. Hashtags like #reels, #reelsinstagram, #reelsvideo, and #reelitfeelit are commonly used to categorize content and increase engagement. These hashtags allow users to discover trending, creative, and entertaining Reels, making it easier for creators to reach viewers and gain traction on the platform.

• #ReelsInstagram
• #VideoOfTheDay
• #ReelsIndia
• #ReelSteady
• #disney
• #ForYouPage
• #InstagramReels
• #bhfyp
• #instareels
• #reelsinsta
• #fyp
• #ReelsOfInstagram
• #TikTokIndia
• #HolaReels
• #reels
• #ReelsBrasil
• #k
• #ReelsVideo
• #instareel
• #music

 

8. Instagram Hashtags for Foodies

Instagram hashtags for foodies help culinary enthusiasts share their food adventures and discover new dining experiences. Hashtags like #foodie, #instafood, #foodstagram, and #foodporn are widely used to showcase delicious meals, recipes, and restaurant reviews. These hashtags connect food lovers, inspire new culinary explorations, and celebrate the joy of eating through vibrant food content.

• #instafood
• #FoodBlogger
• #lunch
• #PicOfTheDay
• #instadaily
• #FoodPhotography
• #PhotoOfTheDay
• #food
• #healthy
• #foodie
• #FoodLover
• #bhfyp
• #instagood
• #tasty
• #delicious
• #foodstagram
• #homemade
• #cooking
• #FoodPorn
• #love
• #foodgasm
• #foodies
• #HealthyFood
• #dinner
• #yummy
• #restaurant

 

Tracking and analyzing Instagram hashtags

You have a list of hashtags and you’re all set to embark on the fresh social strategy. Now what? The next step is to monitor how these hashtags are getting along with you. It is crucial that you track your hashtag analytics because you may want to get rid of some of the hashtags that bring performance down instead of uploading it.

Without the proper attention and care the performance of your selected hashtags might decrease over time. If the situation is not improving, you might have to find other hashtags so your users can stay engaged.

As you get more familiar with the hashtags in your social environment, you will also be aware of the moments you receive either more participation on your posts or those unwanted spam comments. A social media tool that has Instagram hashtag analytics is essential for you to not only choose the right hashtags but also to find out if the hashtags are a good match for your followers.

7 Best Practices for Instagram Hashtags

Gone are the days when brands would randomly insert every popular hashtag into their Instagram captions without considering its relevance or impact on performance. While there’s no right or wrong way to use hashtags on Instagram, here are a few best practices that could increase performance:

1. Decide How Many Hashtags to Use on Instagram

When it comes to hashtag usage on Instagram, the answer can vary dramatically. Although Instagram allows up to 30 hashtags per post, their usage should be limited as much as possible; 3 to 5 per caption or 5 in total for first comment posts is recommended by Instagram itself; testing with 30 could still work, provided they add value and relevance.

2. Select Relevant Hashtags

To maximize engagement with your content and draw in an engaged and relevant audience, ensure your hashtags relate directly to your subject matter. Avoid generic or trending hashtags which don’t pertain directly. Ultimately, aim for engaging hashtags that resonate with the content in question and draw people interested in what you have to offer!

Finding the appropriate hashtags for your brand is easier than you may think; conduct some research, identify those with relevance and effectiveness for your content and take note of which influencers and accounts you follow are already using them; brainstorm different hashtags yourself before typing them into Instagram’s search bar.

As shown, #DigitalMarketing is a popular hashtag on Instagram; however, you should find more targeted and specific ones to meet the needs of your target audience.

3. Put Hashtags in the First Comment

Too many hashtags in a caption can easily take up valuable real estate and look messy, so keep captions simple; if using more than a handful, move them into the first comment using Sprout’s Compose box for Instagram posting.

4. Follow Relevant Hashtags

Instagram provides users with the ability to follow any hashtag in a similar way they would another user, making their posts appear in your feed alongside those from accounts you already follow. This strategy can be beneficial when monitoring industry- and community-specific hashtags, providing a quick way of keeping track of them! However, it should not be relied upon as a solution for tracking branded hashtags, as it doesn’t guarantee all posts will reach your feed.

5. Encourage Branded Hashtags

Once you have created a list of branded hashtags, be sure to start using them in every relevant post. Instagram bios often feature these generalized branded hashtags with an invite for users to use them; one example might be #GroveHome

6. Make A List Of Hashtags

Instead of copy-pasting the same set of hashtags into every post, create topical lists to use instead. For instance, informational posts might require different hashtags than product announcement posts; rather than creating new lists each time, create subcategories of them so you have easy access when posting various forms of content.

Save these lists and text in Sprout’s Asset Library so it will be easier for you to add hashtags to each Instagram post.

7. Include Hashtags in Instagram Stories

Although Stories may only last 24 hours, don’t overlook using hashtags as part of them to drive search results and gain new followers. Have too many to fit? Enter text into Story editor as usual then hide them behind gif or sticker images to hide more words if necessary.

Conclusion

We’ve guided you through the correct way to use hashtags on Instagram posts in this article. So you shouldn’t have to be too concerned because we have a thorough guide on how important are hashtags, how should you use them, etc.

To find hashtags to use, you simply look at the trending posts you find when you search for the IG hashtags you want to use. This is how you’ll understand how influencers and other people with millions of followers use hashtags and promote efficiently their profiles or channels.

Get started with Instagram hashtags today

The use of hashtags on Instagram brings several advantages to brands, such as higher brand visibility, higher engagement, and better insights into competitors’ analyses . Before diving into hashtags, it’s helpful to have an understanding of the different kinds of hashtags that exist and some best practices for using them.

FAQs On Use of Hashtags on Instagram

1. Can Hashtag be a Phrase?

Ans. Yes, hashtags can be phrases like #christmas2025, #loveisforlife, and so on.

2. Should all IG posts have Hashtags?

Ans. Hashtags in IG behave like keywords. They supposedly drive the target audience to your post and the profile ultimately. Therefore, if you are on IG to become an influencer, promoting your channel, or raising brand awareness, using hashtags is compulsory.

3. Can One Make a New Hashtag?

Ans. Yes, anyone can make a new hashtag and use it for all the posts further. If it is relevant to the trend, it will soon become a popular hashtag and more people will start using the same.

4. How many Instagram hashtags should I use?

Ans. The Instagram Creators account says to use three to five hashtags that are related to your post’s theme. Mix well-known, niche, and even branded hashtags with other hashtags to make it easier for people to find you. Instagram also says to stay away from hashtags that are too general or have nothing to do with your content.

5. Can I use hashtags on Instagram?

Ans. You can use hashtags in a post, reel, or story, and we really think you should. People can add their own content, put content into categories, and get more people to see their content.

6. How many hashtags do the top 10 Instagram posts use? 

Ans. These are the top 10 Instagram hashtags:

#love (2.1B)

*Instagram Good (1.8B)

I use Instagram (1.3B)

#fashion (1.1B)

picture of the day (1.1B)

#art (1.1B)

taking pictures (1.1B)

#gorgeous (849M)

It’s nature (824M)

#reels (809M)