Houston SEO Company
Houston Seo: what are the benefits of optimizing your site for search engines? You will get the answer and many tips in this article. As we all know, SEO is the key to being visible on search engines. Did you also know that local SEO can increase a company’s visibility, leads attraction as well as lead conversion?
Searches such as “Houston Restaurants”, “Houston Hairdresser”, or “Houston Bakery” will bring up the businesses that are best listed on their specific business-related keywords. The main concern for businesses in Houston is often the amount of time or budget they have to spend on this task.
Yet local SEO has all the advantages a business is looking for: it doesn’t take more time than that, it doesn’t cost too much, and it has a real return on investment. If you want to know more about local SEO (Houston Seo), Keep reading, we give you the keys to this strategy 😉.
What is local SEO (Houston SEO)?
For several years now, Google has been offering geolocalized results, which provides a real opportunity for all businesses to increase their local visibility on the web.
Google local SEO is a powerful visibility lever that can be used by all companies whose customers are located in a small geographical area. Developing a local SEO strategy is a great opportunity to develop your geographical ranking on search engines.
Before defining local SEO (Houston SEO), it is necessary that we define SEO first.
What is SEO?
SEO is an abbreviation (or acronym) that stands for “Search Engine Optimization”.
- It is the technique that allows to rank a website or a web page in the first places of the search engine results pages, or “SERP” for “Search Engine Results Page”. The search engines are, for example, Google, Bing, Yahoo.
- Search engine optimization is also a reliable and cost-effective marketing strategy that allows you to drive traffic to a website and increase conversion rates.
Local SEO: Definition
Local SEO (Houston SEO) is an SEO strategy that revolves around the geolocation of businesses. Local SEO aims to develop the visibility of your business on local searches (such as SEO companies in Houston).
Here are some interesting statistics:
- 96% of PC (laptops) owners conduct local searches.
- 46% of all Google searches are local.
- 64% of local customers use search engines and directories as their primary means of finding local businesses.
- 50% of local mobile searchers are looking for business information (such as a business address or phone number).
- 78% of local mobile searches (smartphones, tablets) result in an offline purchase.
In general, Google local SEO allows companies to boost their local exposure online in their geographical area by providing valuable information to Internet users about their activities: Website address.
- Address of the store or company location.
- Opening and closing hours.
- Phone number.
- A route to the physical address of the company through Google Maps.
- Images of the products or premises.
- Reviews and comments.
- And so on.
To gain visibility through local SEO, you need to develop a geolocalized SEO strategy that will improve your ranking on Google’s local searches.
The Real Benefits of Seo for Your Business
Optimizing your site for search engines is extremely important. Here’s what your business can gain:
Increase your visibility among search engine results
If your page meets a specific need, if it is optimized for that need, and if its potential search volume is sufficient (harvested data with Keyword Planner), your visibility is guaranteed. But never forget this rule: optimizing a page is not a definitive action. Keep in mind that your competitors are also continuously working to improve their ranking!
Generate targeted traffic
Users choose to visit your website. Unlike outbound strategies, you don’t contact people and persuade them to visit your site.
If your page meets your customers’ expectations, there is a good chance that they will stay longer on your site, visit more pages and become more interested in your products/services. Some will even go further and recommend your content.
This behavior means that you will attract more people interested in your business. Your traffic will be of a higher quality because you are using the right keywords to show up in the search results that matter.
Improve the user experience on your site
If you want to succeed with digital marketing in general, you need to give your audience a positive experience (UX).
Whether they’re reading your emails or visiting your website, you need to meet your audience’s expectations and provide a top-notch experience. One of the great benefits of SEO for your business is that it pushes you to create a better user experience.
There are many crucial SEO optimization techniques that you can use for the success of this strategy (great user experience). The loading speed of your website pages, for example!
Increase the relevancy of your web traffic and Improve your conversion rate
Seo gives you the ability to specify the type of customer you want. By tailoring content on your website and other local directories to highlight what you have to offer as a specialty, you can attract customers who perform specific searches such as “vegan friendly restaurant”.
Using specific keywords in your content to target particular customers helps you target the right customers and attract relevant internet users. There are several tools, also free, such as Google Trends or Ubersuggest, that can help you identify the most appropriate keywords.
An SEO strategy also includes thinking about the conversion pattern of your pages. An optimized page is one where the actions to be performed are easily identifiable and actionable. Many optimizations can indeed be done on your calls to action.
Outperform your competitors
Three out of four customers research a particular business online before using its services. If your business doesn’t have a website, you may be missing out on new customers and sales.
Investing time and resources into developing a strong online presence could give you an advantage over your competitors who haven’t yet discovered the power of SEO.
Improve the quality of your website
By updating your website with all the information your customers need, you may see an increase in visits, and customers will spend more time viewing your pages.
If you add new content frequently, customers will continue to visit your site, giving you the opportunity to increase your sales.
In addition, statistics such as increased time spent on your site and page views are good signs to search engines, as they indicate that your site is an authority on the subject. Online analytics tools such as rank tracker, Google Analytics, monsterinsight will help you track and understand your website’s performance.
Find new customers and Increase brand awareness.
An increased online presence can have a positive effect on your status (popularity) in your local community. It will allow you to attract potential customers in your area who may not know about your business.
By updating your online profile, you will soon become the answer to their questions, which can increase your chances of finding new customers.
As your business appears in more local searches, your brand will become more visible. Also, by answering more customer questions, your business name will consistently gain top rankings in search results pages, allowing your brand to stand out.
Monitor the results of your efforts in real-time
With SEO, you can monitor the results of your campaign to make sure it is working for your business.
You can use Ahrefs, Semrush, or Google Analytics to monitor your strategy. With these tools, you can see important data such as:
- Organic traffic;
- Session duration;
- Pages per session;
- Bounce rate, …
These key statistics help you understand if your campaign is working or if you need to make improvements. They allow you to use your budget more effectively to reach prospects interested in your business.
If you’re not familiar with these tools (Google Analytics, SEMrush, Ahrefs) or feel overwhelmed, you can rely on an SEO Agency to help you understand your site’s analytics.
Save money on advertising.
One-time advertising campaigns can bring good results, but maintaining a consistent online presence can help you build a steady stream of customers.
Pay-per-click (PPC) traffic involves costs every time a customer clicks on an ad, while the organic traffic your website receives through SEO is completely free, as long as you update your website and other directories in a timely manner.
Who is SEO for? When should it be implemented?
More and more companies are becoming aware of the need for SEO, but still, too few are developing real strategies.
SEO is for everyone: companies, entrepreneurs, freelancers, etc… Whatever the activity and the size of your business, you can’t afford not to use such services. A website without visibility is a website that does not exist.
At what point should we start thinking about SEO? As early as possible. An SEO strategy will give meaning to your website and especially make all your actions relevant.
It should therefore be integrated:
- During the creation of your website: to establish the architecture and the navigation schemes through the pages, the internal structure of your pages, to write and optimize your contents, to optimize all the internal factors…;
- Before going online: to ensure that no factor will block the indexing of your pages;
- After going live: to check the good indexation of your pages, the positioning of the pages in the search engine results, to identify KPIs (key performance indicators), to establish your audience monitoring reports, to adjust your actions according to the collected data… And this during the whole life of your website.
6 Tips to improve your local SEO
Here are 6 must-do tips to optimize your local SEO and attract visitors from Houston.
Geo-localize your on-page SEO
Using relevant keywords in your web pages, whether in the titles (h1, h2, URL…) or in the body text, is essential to be well indexed. However, it can be very difficult to stand out from your competitors on some very competitive keywords: take, for example, the word “hairdresser,” very sought after and very competitive.
A hairdresser will have a hard time ranking well in Google results. But by completing the targeted keyword with a city name (for example: “hairdresser Houston”), the company greatly optimizes its local SEO. So always take into account the geographical component in your on-page SEO.
Optimize your title and meta description
The <title> and meta description tags don’t necessarily have a direct impact on local SEO, but they do have an undeniable indirect role anyway.
In other words, it is (most often) these two elements that will be displayed in Google search results. This is what users will use to choose which link to click on.
By indicating your location in your <title> and meta description tags, images’ alt text, … (e.g., “Dentist in Houston”), you considerably increase your chances of having Internet users click on your link. What’s more, these Internet users will not be disappointed since they will find exactly what they are looking for at the location they want.
This is a positive sign for Google, which could, in the long run, improve the ranking of your site by seeing that people who search for your keyword like it.
Optimize your Google My Business page
Google has launched Google My Business to allow local businesses to have a quality page with their contact information, but also information about their activity. This page, which is very similar to the Google+ business pages, is also located on Google Maps.
Therefore, having a Google My Business account allows local businesses to appear in a qualitative way in geolocalized searches and provide their potential customers with all the information they need: address, email, phone number, map, type of products sold, etc.
Be present in local directories.
If paper directories are dead, online directories are on the rise! YellowPages, Yelp or TripAdvisor are regularly consulted by Internet users looking for a specific place in their area. Moreover, these sites allow them to leave reviews, indicating to others if the products offered are of good quality… or not!
Encourage user reviews (Your past clients)
As we said before, when you register on directories or create a Google My Business page, you expose yourself to reviews. And this is a good thing! The better an establishment is rated on different sites, the more likely it is to move up in the results. By encouraging your satisfied clients (customers) to rate you and give their opinion, you act in favor of your local search engine optimization (“SEO”).
Develop a mobile-friendly site
All the following points will be useless if you don’t have a mobile-friendly site. Indeed, around 60% of local searches are done from a smartphone. Moreover, voice search on mobile is particularly used to find nearby businesses. So if your site is unreadable on a small screen, you risk losing a lot of traffic and conversion opportunities.
What are the main advantages (benefits) of working with an SEO agency in Houston?
The SEO agency is a company that brings together several experts specialized and experienced in SEO. These professionals rely on the strengths but also on the limitations of your website to optimize your SEO.
Thus, you will have the right to the expertise of these professionals to boost or even change your SEO strategy. In reality, some companies do not seek the help of an SEO agency to increase their visibility.
However, their results are rarely as satisfactory as those offered by a professional. With their expertise, the SEO agency will be able to help you establish a personalized strategy adapted to your needs.
Moreover, an SEO agency provides the following services:
- SEO audit;
- content writing;
- keyword research;
- Competitor analysis;
- on-site and off-site optimization;
- As well as the follow-up and improvement of SEO actions.
The SEO agency allows you to save time. Indeed, the determination of the causes justifying your lack of visibility makes it possible to work out a strategy to put in place in order to correct the problem. It is recommended to call an SEO agency as soon as the project of creating a site appears.
By waiting too long, you run the risk of making mistakes and therefore spending a lot more to fix the situation.
So on what basis should you choose an SEO agency?
Calling upon an SEO agency for your search engine optimization (Houston SEO) means entrusting them with your company’s image. The selection of your provider must therefore be made with care. Do not hesitate to ask about the references, the transparency, and the previous achievements of the agency. This will give you an idea of their efficiency.
Numerical and temporal objectives are also part of the details that you should ask your SEO agency. These are essentially the delivery date of the SEO audit, the detailed schedule for the implementation of the recommendations resulting from the audit, as well as the moment from which you will be able to observe the first results.
Finally, the reputation of the SEO agency can be a good indicator. For example, the ranking of the agency in the Google SERPs could be useful. An SEO agency that does not have a good Google ranking is probably not the best option. To make sure you get a very good service, it is very important to choose your SEO agency carefully.