Google Ads Tips to Take Your Campaign to the Top
Forrester estimates that 93% of online experiences start with a search.
Google has a 90.1% share of total searches, including Google Images.
YouTube, also owned by Google, is the second-placed site. Then, it is followed by Yahoo!, Bing and Amazon.
To get your brand in front these potential customers.
It is important to establish an online presence that allows your brand to be found on search engines.
Advertising is an important aspect of this strategy.
If you are just starting with PPC, These helpful Google Ads Tip or Google Adwords Paid Campaign running tips will help you get your campaigns off to a good start.
These Google Ads Tips might be incorporated into your digital Marketing Strategy.
This guide will help you make sure that it is right for your company.
Here are the essentials to running a successful campaign.
Why are Google Ads so Important?
Google Ads is the dominant topic in conversations about PPC. Because it is the largest PPC platform, it holds this important position.
Google holds the largest share of the US search market, as well as a significant portion of the market in other countries.
This platform offers powerful ways to reach prospects by using PPC.
Google has conducted its own internal research and found that Google Ads provides brands with value due to the returns they see.
On average, people make $2 per $1 spent on their ads.
PPC is becoming more popular as a supplement to their organic efforts.
…due to the increasing competition on search engine result pages (SERPs).
There are an estimated billion websites online right now. People can find almost anything online.
It is therefore difficult for smaller businesses to rank high on key keywords.
PPC can be combined with Google Ads to help them get the attention that they require.
Here are 26 Google Ads Tips to help you get started in PPC. We wish we had known these tips when we started our first campaigns.
Google Ads Tips for Building Your Ad Group
Tip 1. Optimize for negative keywords
Negative keywords are words you don’t want your ad appearing for.
Many people create negative keyword lists, which include terms such as “free” and “jobs”.
These terms indicate that the user is likely to search for a free copy of the product or service that you offer…
…or that they are looking for work in your industry.
Customers will not come to you from either of these situations.
Optimizing your ads to include negative keywords will allow you to…
You can eliminate potential searches that could waste your advertising budget and still bring you the return you desire.
Make your lists more efficient to ensure they are focusing on prospects who are most likely to engage with you brands.
You can rest assured that your money is being used to its best use.
Tip 2. Remove any duplicate keywords
It is common to make the mistake of not removing duplicate keywords.
Because they are only competing with themselves, brands assume that removing them won’t have any impact on their performance.
However, it does open people up to making further mistakes.
You might, for example, reduce your bid on one keyword while ignoring the others.
Google might have switched to the other listing, but you may not be aware.
Tracking will be easier if you regularly update your lists to eliminate duplicates.
Your data should be as easy to understand as possible. This will help guide your campaigns in the future.
Google Ads Tips cannot underestimate the importance of strong data.
Tip 3. Bid on competitors’ names
Google Ads lets you bid on the name of a competitor.
This allows you to reach out to potential clients and remind them that you may have something valuable for them.
Before they buy, it is worth examining.
Because you know these prospects are interested in your industry, they can benefit from your ads.
Your priority should be to make them understand why you are preferred over other organizations.
Brands who wish to employ this tactic must follow certain rules.
Google won’t allow you to pretend to be your competitor in an ad. The competitor’s name cannot be used in the text.
These rules allow you to quickly reach out to competitors clients if you follow them.
Tip 4. Monitor keywords’ quality scores
Google clarified that they don’t track Quality Scores at the account level.
They do however seem to be able to track a brand’s advertising capability and use it when determining the CPC of a keyword.
Track the Quality Score of each keyword to maximize your reputation and reduce costs.
Keywords with low scores should be improved by improving the relevancy of landing pages and ad copy.
You can delete them from your group if they are not performing well or have a low score.
Tip 5. Watch the size of your ad groups
Ad groups that are longer than 2 or 3 dozen words can cause problems for your performance.
Your landing pages and ad text should be relevant to the user.
You can likely split a large group into at least two groups if it becomes too big.
This will allow you to create more customized copy and content.
This will increase your quality score and make users more engaged.
Tip 6. Monitor what people type when they convert
You should not only track your keyword performance but also consider your performance in the opposite direction.
You can check to see what people type when they land on your page.
It is likely that you will find new terms for your broad match keywords. These terms are often used by people when they see your ads and click.
Engage with your site.
These keywords can be added as high-performing terms to your own ad group.
Tip 7. Remove any ads that don’t perform as expected
Keep your ad groups tightly controlled.
Keywords should not take up space or drain your budget.
You should regularly check the effectiveness of all ads that you run and eliminate those that are not delivering the desired results.
The most useful metric for determining which ads need to be modified is the click-through rate.
Some prefer to convert directly, however.
Tip 8. Use Google Ads to build up where organic lacks
It can be difficult for many brands to achieve the ranking needed to get attention for high-pressure keywords.
Wait for organic efforts to earn the rankings that will draw attention, traffic, clicks, and clicks.
You might consider using a PPC Campaign from Google Ads.
This will enable you to create the presence that you need for these search terms.
Also, you will begin collecting data about the response of people to your landing page once they have accessed the ad.
These tips will help you make changes that increase engagement and improve your organic standings.
Google Ads Tips for Designing Your Campaign
Tip 9. Make sure your landing page aligns well with your ad
Your landing page should answer these users’ needs when they click on your ad.
Consider what the people who click through your page will be looking for and create a page that engages them.
Your landing page should not be in line with customers’ needs.
You will then have a large number of people clicking through the ad, and then clicking right off your website.
This can cause damage to your website and result in a waste of your PPC budget.
Design pages that are useful to customers.
Reiterate the message that you communicated in your ad and on your landing page to let people know they are in the right place.
This alignment will form the foundation of these Google Ads Tips.
Tip 10. Consider the right keyword match types for your campaign
Google Ads allows you to use a variety of keyword match types. The broad match is the first.
This means that keywords phrases that you want to target can be used in any order, and synonyms will also be accepted.
Broad match modified refers to the fact that you want the keywords listed in the order you want them to be.
You don’t mind if there are other words in the middle.
For instance, “Divorce lawyer Houston” might be a good choice for “best divorce attorney advice in Houston”.
A phrase match is when you want your ad to only appear when it matches exactly the one you have chosen.
Finally, you now have an exact match.
A phrase match is when the words must match exactly your phrasing.
A exact match is a way to ensure that your query matches exactly the targeted phrase.
Choose the match that best suits your needs.
The more restricted your keyword match is, the greater control you have over your audience.
However, you will reach a smaller audience.
This trade-off can be balanced to find the best solution.
Tip 11. Make adjustments to keyword match as the data comes in
Campaigns will often find they need to adjust their keyword match as data begins to arrive.
Brands can start with a broach match to gather as much data as possible about their campaign.
These can be analysed to determine if tighter control of the audience will help the business.
This data will give you more insight into how people search for your industry. It can also help you to improve your campaign.
This will allow you to create your negative keywords list and adjust your match criteria.
Tip 12. Use all the space you have for text
Google provides many different fields to allow you to post relevant content.
You can present the best image of your product or services by making use of every inch of space.
A URL can be included, which should link directly to the landing page that we talked about in Tip 1.
…a place where you can include your address, context, and a description about the product or service that you are promoting.
Tip 13. Use all of your possible ad extensions
Google offers several extensions in addition to the text areas that are included in the ad.
These extensions can help improve performance. These extensions are the most useful.
- Sitelinks Extensions – You can add additional links that you think people might find helpful
- Callout extensions – you can offer guarantees or other promotion statements to increase consumer confidence
- Structured Snippets – This is where you can add additional information about the features in your ad.Select a category from a list.
Google Optimize is just one of many options.
This allows you to define your bids at keyword level, thereby allowing you convert at a lower CPA.
Google claims that Optimize campaigns have 21% more conversions per note than the average campaign.
It also reduced their CPA by up to 14% These options can be used to boost your ad campaign.
Tip 14. Use location criteria for higher precision
Google Ads tips will help you target and identify your audience better.
Google lets you display ads to only certain geographical areas. This is a benefit to many businesses.
This feature can be used by local businesses because the most likely demographic is those living within a radius of their business.
However, larger companies can also use it to promote products for specific seasons or weather conditions.
For example, a company selling snow gear might target customers who are currently experiencing cold temperatures.
People living in warmer climates are unlikely to make purchases from them.
Geo-targeting is a way for brands to target specific prospects in each group.
This helps to reduce costs and boosts the campaign’s success.
Tip 15. If you have an eCommerce store, use a shopping campaign
A shopping campaign is essential for any eCommerce store.
You can tell Google what products you would like to display by creating a shopping campaign.
This will enable your product to be displayed when customers enter queries that indicate they wish to purchase.
You will need to upload your products list to Google Merchant Center in order create a shopping campaign.
This can be done through your Google Ads account. You can set your maximum and minimum bids just like other campaigns.
You can also decide the priority of this campaign.
These steps will ensure that your products are ready to be displayed during the relevant purchase inquiries.
Google Ads Tips for Tracking and Implementation
Tip 16. Use your Google Ads campaign for keyword testing.
Both organic and PPC work better together. You can use the data from both campaigns to inform the other.
You can measure the success of each keyword in your Google Ads campaign by:
Click-through rates, site engagement, lead generation and ROI.
This will allow you to see if any keywords could also be benefitted from organic campaigns.
Similar to the above, rank organically for specific keywords but pages don’t generate much revenue for the site.
These keywords will not be included in your ad campaigns.
Tip 17. Track more than one goal to get a better understanding of the campaign’s performance
It is tempting to limit your campaign to clicks.
You need to consider a variety of metrics in order to get the complete picture.
This will allow you to see how your ad performs through the sales funnel. It will also give you an idea of what needs improvement.
Consider, for instance, the number of clicks that your ads get, how many leads those generate and how many you can make from them.
…classified as qualified and the revenue generated.
A weak stage in your sales funnel is a good starting point to increase your revenue.
Tip 18. Track your spend for keywords
Track your keywords as you work through your campaign. Keep track of how much it costs and how many leads you get. Also, keep track of how much revenue they generate.
Brands will not reap the benefits of keywords in groups that are expensive but don’t produce high returns, even if these keywords are very popular.
Eliminate keywords that don’t produce the required returns.
Tip 19. Take advantage of the remarketing lists for search ads
Remarketing is a powerful tool for companies.
Remarketing allows you to target specific people who have visited your site before.
Although they may have expressed interest in your products, they did not feel compelled at the time to purchase.
Remarketing campaigns are a great way to get people to return to your site, and give them an extra incentive to convert.
Google Ads allows you to adjust your bids based upon whether someone has previously visited your site.
This will enable you to create specialized campaigns for people who have expressed interest in your company.
Create copy that is more in line with their needs.
Brands can target bidding based on how many people have interacted with them on YouTube and mobile apps.
These past visitors can be targeted with more specific ads.
Recognizing their role in the buyer’s journey, and supporting them to move on.
Tip 20. Prioritize your budget for the top-performing campaigns
Budget restrictions are common for most people who run Google Ads campaigns.
Prioritize your budget to the most successful campaigns in order to maximize your return.
You will feel more confident in the effectiveness of these campaigns once you have made that decision.
The rest of your money can be used to fund slower campaigns that may require more editing or adjusting.
You may notice a shift in the priority of campaigns as you revise them and improve them.
Regularly evaluate which campaigns are performing best.
Google Ads’ most valuable tip is to remember the importance of revisiting your campaign regularly.
Tip 21. Use ad groups to test at least two variations
You should never leave an ad alone once it is created. Always look for ways to improve the performance of your ad.
This is best done by testing multiple versions of the ad in order to determine which one performs best.
You should have at most two ads on desktop and two on mobile.
Take a look at the different versions of the ad and see which ones generate the most clicks, conversions and revenue.
After you have created an effective advertisement, you can make minor changes such as changing colors or punctuation.
You can even use capital letters to boost your chances of success.
Tip 22. Adjust your ad schedule to improve targeting
Your ad may perform better at different times of day.
Some businesses might see greater success rates after work hours, for example.
Others will experience an increase in performance on weekends or in the mornings.
Analyze your data and determine which times are most effective for your ad. This information can be used to create an Ad Schedule on Google Ads.
This allows you create a better audience by bidding only at these times.
Your campaign will be more successful if you have a better audience.
Tip 23. Analyze data to find patterns in user locations
Brands will also be able determine which areas have higher conversion rates.
Find out where your top traffic comes from and what their conversion rates are. This information can be used for creating more targeted campaigns based on location.
These Google Ads tips can help you create more targeted ads and reach your ideal audience faster.
Google Ads Tips to Help You Remember the Value of Mobile
Tip 24. Look at your data to see if a mobile-only campaign would be helpful
Since 2015, mobile searches have outpaced desktop search. Therefore, no list of Google Ads tips is complete without mentioning these users.
Brands that don’t pay attention to mobile users (including their ads) will quickly be left behind.
You can drive a lot of traffic from mobile devices if you have a campaign.
It will be useful to create a separate mobile campaign with that keyword.
To ensure you are in line with mobile users, you can modify your landing page and ad copy.
Tip 25. Mobile searchers may use different keywords
Mobile is becoming more popular and brands need to pay close attention to how mobile users ask questions.
There are two main patterns to be aware of.
- Voice search is on the rise. In recent years, voice search usage has increased.Google reports that voice search accounts for 20% of all mobile queries.Voice search allows users to use complete sentences, such as “what’s the weather in New York City?” rather than “weather New York City”.
- Mobile users also type. The second trend is when mobile users type.
They often use abbreviations and look for ways to reduce the amount they ask.
These Google Ads Tips will help you choose the right keywords for your mobile ads.
You should look for keywords that are compatible with voice search users and those who type mobile devices.
Do not attempt to build campaigns around complicated keywords.
Tip 26. Make sure all landing pages mobile optimized
Mobile remains critical to online marketing success. Brands cannot succeed if they do not take adequate preparations for mobile users.
This means that each of your landing pages needs to be optimized for those on mobile devices.
Mobile optimization includes the following:
- All writing on the site should be easily viewed on mobile devices. This means avoiding fonts and colors that are too small to appear clearly.
- Any video on the site can be played on mobile devices.
Sometimes certain video players will have trouble playing on mobile devices, so test any players you have.
- Buttons and other navigational tools should be large enough for comfort and far enough away from other buttons.
Remember that people on mobile press buttons with their fingers, so help them avoid problems navigating your site.
- Minimize the amount of typing required on the site. It can be a challenge to type out a lot of information on mobile devices.
Make it easier for people by using auto-fill forms whenever possible, triggering your website to remember repeat visitors.And reducing the number of fields on any form to the bare necessity.
Google Ads can be a powerful tool for brands interested in taking their strategy to the next level.
It allows organizations to complement their organic strategies to drive their recognition and brand awareness.
While setting up an ad strategy can seem overwhelming.
Using these Google Ads tips should allow you to get started creating strong campaigns that will help you to build your brand recognition.
Take it a step further with more power from the PPC management services offered at Digital Advertisers.
Contact us to evaluate and manage your Google Ads campaigns and find out more Google Ads tips!