SEO (Search Engine Optimization) is the method of attracting visitors to your website through various search engines like Google, Bing, and other search engines. SEO’s main goal is to boost your website’s keywords rankings and traffic and, by doing so, increase the amount of money you earn. So eCommerce SEO Services for Businesses is a just have if you wish to grow.
The concept of this is quite straightforward. If your website is on the top of the search outcomes (first page) this means that more users can visit your site, get in touch with you, and even purchase your product or service.
eCommerce SEO Process
An Account Manager will contact you and discuss your expectations and the campaign’s goals.
Initial SEO Report & Audit
The SEO specialist will create the initial SEO Report and Audit. This SEO Report & Audit will comprise the website’s performance and technical audit of the site as well as an SEO strategy (the plan of action for the future). The report will also include contents and the backlink plan.
An Account Manager will contact you again and present our initial strategy to you.
Technical SEO Fixation
An SEO Specialist will fix any website technical issues that are related to SEO.
The Content Manager will contact you and send you the content before publishing it.
The Outreach Manager will build links based on industry relevance and authority.
You will receive monthly reports from Account Managers who will explain the meaning of the data as well as what we have accomplished in the past month.
What Is E-Commerce And How Does It Work?
E-commerce, also referred to by the name of “electronic commerce” or “online commerce” involves the purchase and sale of products or services over the internet, and also transferring funds in the same way.
The growth of e-commerce has been steady in recent years, and according Shopify estimates, the market will be $6.5 billion in revenue by 2023. Additionally, 1.8 billion people purchase products and services online every day.
Traffic from online stores is split into many sources, however, as per Semrush analysis there are two primary sources of traffic that are direct traffic (43.95 percent) as well as search-related traffic (37.5 percent).
eCommerce SEO Services for Businesses
They are closely followed by referrals (8 percent) as well as social (3.3 percent) as well as paid (1.9 percentage). These figures show that more than one third of online customers come from various search engines, indicating that there are a lot of opportunities for SEO work.
The services offered by E-commerce are divided into three major categories including Content management, technical SEO and backlink management/building.
Every one of them is significant on its own but they are closely interconnected, which means we believe that all three aspects must be considered when we begin our work. Therefore, let’s examine each one of them in its own way.
E-commerce products are classified into three broad categories including Content management, technical SEO and backlink management/building.
Every one of them is significant on its own but they are highly interconnected, which implies that we think that all three aspects have to be considered prior to beginning our work. Let’s look at each of these categories independently…
Technical SEO for eCommerce SEO Services for Businesses
The most important thing is to make sure that an engine like as Google can effectively crawl your website. There are, obviously many aspects to be considered when designing your website , and we’ll go over them in detail later.
1. HTTPS protocol
HTTPS (Hypertext transfer protocol that is secure) is a safe version of HTTP which is the principal protocol to transfer information between a browser and a web site. It is crucial to utilize HTTPS versions as it is secure. This will improve your security when it comes to data transfers.
Another crucial aspect is to ensure that your site has a user-friendly version. There are a variety of ways the user’s access to your website:
https://www.company.com, Only one should be browsable and others should redirect the main.
2. 5xx, 4xx, and 3xx Errors
These are the kinds of errors that hinder the performance of the site and must be rectified and eliminated immediately. The 5xx status code means that the site is experiencing an error with the server this means your server may not be functioning correctly.
The 4xx error can be described as a server error, meaning that the client is using broken pages. Also, a 3xx error sometimes referred to redirects, signifies that resources requested are redirecting and require a lookup and not return to the original site.
3. Page Speed
Speed of pages is a straightforward measure. Its primary concern is the length of time it takes for websites to load. Speed of loading is an important indicator of speed, and Google has established it as a ranking element.
4. Mobile Usability
Google utilizes the mobile user experience as a factor in ranking. Simply put mobile usability refers to the ease of use your site has.
To emphasize the importance of mobile version, Google, which is most of us know the most used search engine, utilizes mobile-first indexing. That means Google mostly utilizes its mobile versions of its website to index and rank.
5. Image Optimization
Image optimization may not be a primary search engine ranking factor, but it is a significant one for Google however it significantly improves user experience , as well as the other aspects associated with it, like increased speed of loading pages as well as additional ranking opportunities and many more.
6. H1, Title Tag and Meta Description Optimization
H1, title tag, and meta description optimization are basic SEO activities. Each one works for its own purpose, and the main goal is to:
- Indicate the main keywords
- Attract potential customers (CTA)
- Indicate page intent for search engine and potential customers.
7. Site Map (XML & HTML)
In simple terms it is a document that’s included on your e-commerce site in which you record every single page of your site. It helps search engines to find and comprehend the structure of your website and its architecture.
8. Schema Markup
Schema.org (also called Schema) is an semantic dictionary of tags (or microdata) that you can incorporate to your website to aid search engines to read and display your website’s content within search result pages.
When it comes to SEO for e-commerce we have a range of choices to include on your website starting with schema for products to aggregate ranking schema and more.
Content Marketing for eCommerce SEO Services for Businesses
Content is a different aspect of SEO for E-Commerce since it offers a fantastic opportunity to bring visitors to your site if it is planned properly.
Contrary to traditional websites, an online store tends to focus less on creating content on their product pages and category pages.
Instead, it utilizes it for blog posts, which can boost the amount of traffic to a website that is generated by e-commerce. But, we shouldn’t forget the importance of a proper, properly written product descriptions or categories.
A properly executed content marketing strategy comes with multiple benefits:
- Increase website rankings and traffic
- Help you in the link building process
- Established your website authority
- Represent your business and brand values
- Connect with your clients
Link Building for eCommerce SEO Services for Businesses
Not last, but certainly not least, are link-building. Link building is basically when you’re getting links from other websites.
This will positively impact your online authority and, consequently improving the ranking of keywords. Naturally, this will result in more traffic on your website.
Link building is a term used to describe the creation of offsite links and that’s why it’s also an extremely difficult and time-consuming methods of improving the SEO of your online store.
And every link on your website won’t provide you with the same benefits.
Some backlinks can even harm your website. If you have a good link-building strategy however, your site will see increased traffic. At Digital-Advertisers, we offer multiple strategies and plans for backlinks that we provide to our customers.
Each SEO campaign begins by conducting keyword research, as it’s the basis of reference for all different SEO tasks. Take a look at this: You aren’t able to optimize your product and category pages until you know the keywords that customers are likely to be searching for.
Additionally, keywords can help guide the design of your website and also inform your overall SEO strategy. A solid strategy for implementing keywords for your site is essential.
Bonus Pro Tip: Your keyword strategy should prioritize developing a list of product-focused keywords. It’s essential to make sure that you target keywords based on a medium-to-high search volume.
Site Architecture Optimization
A well-planned SEO strategy can aid your business in optimizing the structure of its website by simplifying its structure. For eCommerce websites this means enhancing the site’s navigation to make it much more user friendly and engine-friendly.
One good guideline to adhere to when optimizing your website’s navigation is to restrict the number of clicks on the main page to the products on your site to three clicks or less. This will drastically reduce the bounce rate of your site.
In terms of SEO is concerned optimizing your navigation on your site helps the crawling of your site faster, and that results in higher page rank for your site.
Here’s an example of a well-structured website layout:
To get a better search engine result page (SERP) ranking You must also improve your URLs to ensure they are SEO-friendly and user-friendly. Your URLs need to be more visible as well as relevant and optimized using keywords.
If your website is characterized by long URLs, it is recommended to shorten them since Google has trouble crawling URLs with long lengths.
On-Page SEO Optimization
Title tags for pages have a huge SEO potential because of their effect on the page’s Click-Through-Rate (CTR). Title tags are essential since they provide users and search engines about your site’s.
A well-optimized title should be between 50 and 60 characters, and should include keywords.
Similar to meta description data, it is the information that is displayed directly beneath the page’s title on the search results. Meta description data plays an important function in a website’s CTR. So how do you maximize your website’s CTR? A few tips are:
- Keep the description shorter than 150 characters
- Each page should have a personalized description
- Don’t be wordy
- Sell your value proposition from the start by including incentives
Optimize Your Images
The loading speed of a website is a major factor in the way Google ranks the page. One of the most common reasons for slow loading eCommerce sites is when the products have images that are large which require longer time to load.
You can solve this issue by compressing your photos prior to uploading them. Make sure that the images are less than 2 MB each. It is possible to use image compression software like TinyPNG to accomplish this.
The process of optimizing images isn’t finished there. It is essential to improve the quality of image titles by using keywords to aid in SEO.
By making the name of the file more specific, Google’s algorithm will be able to quickly discern what the image’s subject matter is.
Image optimization is also a requirement for an alt-text. It is the text that is displayed on a page when it is experiencing problems loading. Make sure you are concise when you use your keywords.
Schema.org Markup Strategy
Schema.org is a co-operative community project with the aim of helping develop, maintain, and encourage structured data schemas over the Internet.
Alongside employees of the first corporations (Google, Microsoft, Yahoo and Yandex) In addition, the larger Web community has a large share of participation via email lists that are public.
Making the schema.org markup strategy will assist Google comprehend your website more effectively and will result in an increase in CTR.
Some of the most common schema properties include:
- Product schema
- Reviews and rating schema
- Business details, including contact details
- Breadcrumb markup
- Product availability schema
Internal Linking Strategy
Internal linking refers to the act that links to pages on your site. The best thing about external linking is the fact that it will improve your SEO when you decide on the anchor text. Make sure you’re linking to relevant websites, and be sure to alter the anchor text.
The Site Audit Tool can assist in identifying possible issues with the internal link structure.
Calls to Action (CTAs) which you put on your site should encourage prospective buyers to take actions (i.e. buying purchases) on your site.
To assist you in optimizing your CTAs for maximum effectiveness, you can make use of tools like SMERush’s on-page SEO Checker. It will help you find the best SEO on-page ideas Based on your competition’s top 10 keywords.
The first rule in the field of content marketing is that you make content that people will be eager to share and interact with.
The use of a blog on your eCommerce site is a fantastic method to implement an extended-tail keywords strategy through adding keywords to your blog posts.
This allows you to implement your strategy for keywords while creating engaging content that will encourage your audience to gain knowledge about your business and products.
Leverage Social Media:
By posting engaging content regularly on social media you’ll have a positive impact on your category and product pages’ ranking on search engine results. You’ll see this positive result as social media’s presence helps establish authority on your website.
Through increasing the recognition of your customers and gaining click-throughs through backlinks from other sites via social media channels The search engines are able to rank your site higher. This tells them that your site is trustworthy.
Influencers are those in your industry who aren’t direct competition and possess an excellent domain authority through the web site or via huge social media followers.
Engaging with influencers could make one of the key factors that make a great campaign and one that is outstanding. As per Tomoson For every dollar spent on influencer marketing brands earn an average return of $6.50.
Influencers play an important part in helping to build backlinks to your site. It is important to ensure that influencers post your link on their site or other social channels. it is possible to do this by developing a relationship with them.
Viral Video Marketing:
Video is the most viewed method of consuming content online, after text. In addition, 90% of people who use the internet claim that video content can help in their decision-making process when purchasing.
The best part with video-based marketing is the possibility to make use of your video content in other channels to interact with your customers. The only limit is your imagination. possibilities. It’s a good investment.
Local SEO Optimization:
It may not be applicable to all people, but it’s essential for small-sized business owners who have physical stores as well as eCommerce stores seeking to boost local sales.
The first thing you have to do is create you have a Google My Business profile.
This Google feature lets you publish your company’s details online so that, when local residents are looking for service, your business will show up in the search results under local businesses that offer the product or service of interest.
After you have created an Google My Business profile, you can post your most important details regarding your business, like your address, hours of operation photographs, reviews, and other information.
Local eCommerce SEO Services for Businesses
Then, you must create local references. These are backlinks to local media.
Citations can come from local newspapers, a newspaper article on your company or a press release or even a magazine. Citations can be influential since they assist Google perceive your business as a popular business within your local area.
In the end, getting links from websites in your local area is an excellent method to increase the authority of your domain. We frequently recommend our clients to publish an article on local news media.
How to Resolve Common SEO Issues On Your eCommerce Website
In addition to helping you create an effective marketing campaign that will grow your business, an experienced SEO company for eCommerce can also assist you in resolving frequent issues that could arise.
Issue 1: Too Many Pages
If you have too many websites on your eCommerce website may create a variety of challenges. It could be difficult to create distinct content for each page as well as duplicate content, and so on.
Certain eCommerce websites offer lots of products to sell. Each item requires its own page, which leads to an increase in pages.
Additionally, every variation of a product might require a distinct page, which could lead to more pages on your site.
How To Fix This Issue
It is the first thing to decide which pages you are able to be able to remove or notindex without affecting the sales.
As per Backlinko according to Backlinko, 20 percent of an eCommerce website’s variety of products account for the majority of its profits.
It’s better to stop indexing websites that aren’t bringing any revenue, rather than focusing on making them better.
The majority of Content management platforms for online stores (CMSs) help in finding and deindexing websites which haven’t generated income for the past few years simple.
Examine Google Analytics to see if the pages don’t bring any sales to the shop. If a site isn’t generating customers and doesn’t generate any sales, think about deleting the page.
Dead weight pages could comprise approximately 5-10% of your website’s traffic. In extreme instances this number could be as high as 50%..
After you have optimized your website by eliminating unproductive pages, it’s now time to begin optimizing the pages you have left.
Issue 2: Duplicate Content
Duplicate content is a frequent SEO issue and could significantly impact your rankings on Google. Don’t worry you can easily fix this issue by creating original content for all of your website’s pages, and employing SEO techniques such as canonical tags.
The three most common reasons why duplicate content occurs are:
- Unique URLs for product variations
- Boilerplate content that appears on multiple pages
- Copied descriptions
How To Fix This Issue
The first step you can do is remove pages from the index that aren’t bringing in any traffic from search engines or sales. A good example of this could be the category filters that create unique URLs.
The next step of the process is using canonical tags. The canonical tag informs crawlers that certain sites are duplicates or minor variations of the identical page.
If a crawler is able to see the canonical tag on a webpage it is aware that it should not identify it as a unique page.
In addition, using canonical tags eliminate problems with duplicate content It can also make the backlinks you have more value since the links redirect back to one link.
Issue 3: Thin Content
“Thin Content” is a term used to describe “thin material” means content which has very little or no value for the user. Thin content is a technological SEO issue eCommerce websites are faced with, apart from duplicate content.
It’s a reference to websites that have only a few words on them even the biggest businesses have had to confront this problem.
As an example, eBay lost over 33% of its organic traffic because of a thin content penalty that was imposed on it by Google Panda.
One of the primary reasons that eCommerce websites have weak content is because it’s difficult to write long distinct content about similar products.
One good rule to remember when creating product or pages for categories is to make sure that the content isn’t smaller than 500 words (preferably over 1000 words).
How To Fix This Issue
The tool can identify pages on your website with content that is thin. Raven Tools scans your website and determines pages that have less then 250 words. These are pages with thin content.
When you’ve identified weak content pages The following step is to improve their content with engaging and unique content. Here’s an example of how to write compelling descriptions of your products for your site thanks to Backlinko.
Issue 4: Website Speed
Google has stated publicly that they utilize speed as a metric in their algorithm for search. Speed of your website not only plays an essential part in how your site is ranked by Google and other search engines, but can impact your business’s bottom line.
A study by Radware discovered that slow loading times could make cart abandonment more likely by 29.8 percent.
The three most frequent reasons for eCommerce platforms to slow down loading are:
- Bloated Platforms: Some eCommerce platforms are slow due to excessive code; unlike with CMS platforms like WordPress, you can install a plugin to solve this issue.
- Large Image File Sizes: High-resolution images are great for your customer’s viewing pleasure, but they hack away at your page’s loading time.
- Slow Hosting: Ever heard the adage “You get what you pay for”? When it comes to web hosting, this cliche couldn’t be any more truthful.
How To Fix This Issue
There are three potential ways you can improve your website’s speed:
- Upgrade Your Hosting Plan: The provider you use for your hosting needs is your prerogative. However, your hosting plan should cost at least $50 a month; anything less than that will affect your website’s overall speed.
- Invest in a CDN: A Content Delivery Network (CDN) is one of the fastest and cheapest ways to significantly boost your website’s loading time. It also protects your websites from hacker attacks.
- Use An Image Compression Tool: We can not stress the importance of ensuring that your product images are 1-2MB.
Engaging an SEO agency to improve your eCommerce site is something you should look into if you’re looking to move your eCommerce company to the next stage.