How to Build an Amazon Affiliate Website

Amazon Associates Website

There are many options when it comes to making a living online. It can be overwhelming to choose the right type of online business. You can sell your freelancing services on niche websites, blogs and more. Many people find the Amazon Associates model appealing and approaching to develop result-driven Amazon Affiliate Website.

You might even consider adding elements from Amazon to your existing websites or blogs. You can do what you want. To keep it short, we will show you how to create an Amazon affiliate website.

You have the opportunity to start a business or get your business started. This course covers everything you need to create a profitable Amazon affiliate website, and eventually your dream online position.

Benefits of building an Amazon affiliate site

bulding amazon affiliate store

Before we get started, it is important to understand why you want to create an Amazon affiliate website. Amazon pays affiliates very little, typically around 1-3%.

Don’t let this discourage you. You can still sell high-ticket items that will bring in a good amount of revenue. You may only need to sell 2-3 items per day in order to reach the $100/day threshold.

There are many reasons why people might decide to open an Amazon affiliate website. Here are the top ones:

  • These are easy to learn and start making them a great place to get started in internet marketing.
  • They can clearly see the path from creation to profitability
  • Amazon’s “cookie” lets you earn income from products other than the one you are promoting.
  • Amazon already has authority so it’s easier to sell.
  • If you select the right product, there are many opportunities
  • Review posts are easy to make and can drive a lot of traffic.
  • If you choose the right niche, these sites are easy to scale.
  • Can you make good money over the long-term?

However, you should be aware that there are some drawbacks to creating an Amazon affiliate website.

  • Amazon commissions are usually lower than other Affiliate Programs
  • Over time, reviewing content can become repetitive.
  • Ranking and link building takes time and energy.
  • Amazon niche sites must be well-planned today in order to survive long-term

Passion is a necessary ingredient?

Create an amazon affiliate store

The following question is always asked when creating a website: Should I Create a Website About What I Love? It’s not an easy question to answer. It all depends on what passion you have.

If you are passionate about underwater basket weaving, then there isn’t likely to be enough people selling your products. (I could be wrong). If you are passionate about dogs and enjoy buying the most expensive pet accessories, you may be able to find a niche.

Consider a niche that you would be happy to write about long-term. It’s easy to get passionate about something when it brings in money month after month.

We’ll show you how to identify the right niche for your business.

How to choose the right niche

Before you start building your website, you need to choose a niche. It won’t do any good to create a site that reviews every Amazon product. You will need to narrow your market and choose the products that you want to sell to make your site a success.

buld amazon affiliate store

Two things are required for an Amazon affiliate website to work:

1. Solid targeted traffic

Your affiliate website will receive most of its traffic from product-related searches and product reviews.

These will typically be longer-tail keywords such as “Blendtec 5300 vs Vitamix 570”, or “greenworks mowers vs black and white”. These keywords will bring in targeted traffic because the searcher is looking to buy something.

These searches indicate that the individual is only looking for information to help them make an informed purchase decision.

Avoid keywords such as “how to build treehouse” or “homemade coffeepot”. These keywords are more informative and will not translate into sales. We do however show you how to incorporate these keywords into your overall content strategy.

You will need to get traffic to make your site a success. This depends on the product you are selling and how often visitors convert to buyers. Sometimes you don’t need to drive a lot of traffic to make a site profitable.

2. Promoting a high-priced series of products

It’s crucial to select products with a high price range if you plan to primarily promote Amazon products. It’s difficult to make a steady income by promoting products between $1-5, because Amazon commissions are so low.

You can make more money selling items with a higher price tag, such as furniture, appliances, bikes, blenders and juicers or BBQs.

Don’t be discouraged if you don’t find the right product series for you. If the product volume is sufficient, you can still make decent money by promoting lower-end products. Below is an example that promotes only books on Amazon, but still earns good commissions.

Amazon cookies are active for 24 hours. You’ll get an affiliate commission on any products you buy during this time.

How to verify your website niche

ultimate amazon affiliate website

It would be a shame to pick a niche and then find out that there isn’t enough traffic or the competition is too strong.

We have highlighted a repeatable process which will allow you to determine the market’s competition and analyze the traffic to your niche.

1. Keyword Research

Google is the best tool to help you narrow down your niches. You should have some niche ideas already.

Google Search for Seed Keywords

Go to Google and enter your keyword niche. We’ll use high-end grills and barbecues as an example.

Many people find the Amazon Associates model appealing and approaching to develop result-driven Amazon Affiliate Website. You can do freelancing services on niche websites, blogs and more.

We’ll first type “high end grills amazon” into the search box. This will bring up a list of products that we could review and promote.

Weber Summit 7170001 Grill is the second standout product.


The product is expensive, but it is in a niche that is relatively small. It also has many reviews. This means people already buy it.

This search can be repeated until you find the right products for your niche.

Google Keyword Tool is a great tool for keyword breakdown

The Google Keyword Planner will be used for keyword research. To get started visit the tool and create an account, if you don’t have one.

Click on “Tools” to be taken directly to the keyword research home screen. As shown below, enter your product-related keywords in the box.


Next, click ‘Get Ideas’ to navigate to the tab titled “Keyword Ideas”. This will give you an indication of how many searches each keyword receives per month.

It is not important how many keywords are searched per month. We want to ensure that there is enough volume to generate at least a few sales per month.


As you can see, we have many keywords that we can use to determine the level of competition for each product. The keywords in this market have high search volumes for the type of site they are building.

2. 2. Competition Analysis

Enter some product keywords into the Google search box. We’ll use the keyword “weber summit S-470” from our keyword research for this example.

We found a few Amazon listings and some review sites in the search results. Amazing Ribs is the first result. I was attracted to this site so I decided that I would investigate more.


Although it may seem authoritative, this site doesn’t cater to visitors. The site is full of advertisements and doesn’t provide much in the way of a reading experience.

It’s difficult to read the content, which is why it’s so long. It’s possible to create a website that reviews the product, provides a better experience and provides a higher-quality review.

Next, check the backlink profile.


This is good news. The page is linked to by four backlinks, each from the same source. This is something that you can easily do on your own.

Two things are important when analysing content.

The Ranking Content is of high quality

This is a sign that a website has poor quality content. It’s not well written and does not provide any value to the readers.

Spending more time creating content can lead to a higher quality website.

Number and relevance of backlinks

The second indicator is the backlink profile. We are looking for sites with low backlinks to non-relevant sources. It will be more difficult to rank higher if the site has too many backlinks. MajesticSEO can be used to analyze the site’s backlink profile.

Keep repeating this process for product keywords so that you have a set of products you can promote with a low competition.

How to Create an Amazon Affiliate Website With WordPress

After you have completed the keyword research and niche selection, you can start building your website. You shouldn’t skip any of the above steps.

It would be a shame to spend months building a website only to find out that it isn’t profitable. It’s all a waste of time and effort. You can find out more about the reasons I use WordPress to manage my Amazon websites.

1. Web Hosting Providers

You’ll need to pick an authoritative domain when choosing a domain name. This doesn’t limit your website’s potential. Top outdoor grill reviews may sound appealing, but it limits your writing to outdoor grills. As your site grows, you can use the ultimate to expand your website into other niches.

This will ensure that your domain name doesn’t limit you in the future. Online success is about long-term planning.

We recommend that you purchase your domain from multiple sources. Namecheap? Hostgator Or Bluehost Many other Domain registrars.

We’ll assume that you bought your domain name from Namecheap.

After you have purchased your domain, you will need to point it at your web host. Although you will need to buy hosting before you can set it up, we have included the information below.

Navigate to Your Dashboard

NameCheap Dashboard will display all domain names that you have purchased using their service. We will edit the nameservers so that they point to your web hosting (purchased below).

To manage your domain, click the “Manage” button at the top of the domain name. This will display all relevant information about your domain. Scroll down until you see “Nameservers”.

Enter the information from your hosting provider and click ‘Add Nameserver. The result should look something like the one below.

1st Nameserver –

2nd Nameserver:

This will point your domain name towards your servers.

2. Choose a web host

Your web hosting will host all files required for your website to work. There are many options when it comes to choosing a web hosting provider. There will be some that are dedicated to sites with high traffic volumes, while others will host WordPress sites. You can find a complete breakdown of our hosting options here.

We’ll assume that you have decided to install the system.HostGator Hosting website.

HostGator can help you set up your amazon affiliate website. You will get hosting + a discount if you decide to use them.Free domain name From can hostgator for only $3 per month using this link

Signing up for hosting will send you an email with access to cPanel and your login credentials.

This step can be skipped if your domain name is already associated with your hosting account. Continue reading if you don’t have your domain name associated with your hosting account.

Navigate to the Domains> section of your cPanel and click AddOn’ domain.


This screen will open and you can enter the domain name that you bought above. Only enter the Password and New Domain Name boxes.

To associate your domain with your hosting account, click ‘Add Domain’. After this, we can begin installing WordPress.

3. Install WordPress

Most web hosts make it easy to install WordPress onto your new website. Many web hosts offer an easy-to-follow guide that walks you through the whole process.

The instructions below are for HostGator.

Navigate to Software and Services in your cPanel and click on QuickInstall’.


Navigate to the WordPress link in the left-hand sidebar. It is located under Popular Installs. Scroll down and you will see a form similar to the one below.


Choose your domain name in the dropdown. Enter your email address, blog name, and admin username (for login purposes). Click ‘Install WordPress’.

After the process is completed, you will receive an email with login credentials to the email address that you have provided. This email will be very important as it will be required for the next steps.

Amazon Affiliate WordPress Theme Recommendations

You want a theme that is compatible with your affiliate website when you choose a theme for your new WordPress site. We have highlighted five of our favourite themes and explained how to install them after you purchase.

1. Zeno


This theme is designed to help you sell products on Amazon. The theme makes it easy to create and publish affiliate pages in minutes. You can search for the right products and get all the information you need quickly from the dashboard.

2. REHub


REHub is a multipurpose theme that can easily be used to create beautiful affiliate websites. The theme has many features that can be used for creating a variety of content types.

The theme comes with a visual editor that lets you see how your post will look before you hit publish.

3. Affiliate Board


This theme is for affiliates of any kind. It allows you to easily sell and promote many products. Affiliate Board comes with integrated tracking and analytics software.

This software allows you to see exactly what is working and what isn’t when it comes down to your promotion strategy.

There are many page options available, including landing pages, authority blogs and webinar webpages.

4. Prices – Compare


Price Compare is one the most elegant themes available when it comes creating comparison and review posts. You can create sliders and tables for product reviews that focus on the features of products.

This theme is fully responsive and allows users to drag and drop products. This theme is great for a comparison-oriented website.

5. Rethink V2


The theme is minimalistic and very easy to use. The theme also features a built-in review function that allows you create unique review posts. It is responsive and fast, so it loads quickly on any screen and looks great across all devices.

This theme is a traditional blog theme, and could work well for your affiliate website.

Installing your new theme

Go to “” to install your theme. Enter your username and password, and you will be taken to your WordPress dashboard. The dashboard will look like the image below.


Once you are inside, navigate to Appearance>Themes. Click on the Themes page and click on “Add New” then “Upload”. You can upload the themes files that you purchased. It will typically be file with the name “”.

WordPress Plugins You Must Have

Many WordPress plugins can be used to benefit your site in many ways. There are thousands of plugins available. You don’t necessarily need all of them for your site to work properly. We have highlighted our top-rated plugins, both paid and free.

Go to Plugins>Add new to install plugins. You can upload the plugin or search for plugins.

1. EasyAzon

Easy Azon Review

This plugin makes it easy to create Amazon affiliate links directly from your WordPress post editor. This plugin can save you a lot of time.

This plugin’s Pro version also offers additional features such as the ability to create image-based Amazon Links, call-to actions, and clickable product information blocks.

To see the full potential of this plugin for niche sites, check out my EasyAzon review

2. Yoast

Yoast SEO plugin is very user-friendly and will optimize any piece of content to improve search engine rankings. This plugin is easy to use, even if you don’t know much about SEO. It also offers suggestions for how to improve each post.

3. WP Review

WP Review gives your reviews an extra layer of depth. This plugin allows you to create a system of reviews for different product features. The plugin is very simple to use, and you can create a beautiful review system in no time.

4. Pretty Link

Pretty Link can help you hide your links to make them look more professional. People are less likely to click on links that look like “”. This plugin will transform the link to something like “”. This plugin provides tracking and data.

5. W3 Total Cache

Sites that are faster provide better user experience and perform better in search engines. Your website will be faster if you use cache plugins. If your site has a lot of media and content, it’s easy to make your website slow down.

How to create solid Amazon affiliate content

Your content is the most important thing about your Amazon affiliate website. Remember from your initial research that one indicator that we could overtake a niche was if a competitor site had poor-quality content. Here are four content types that you will use to populate your website.

1. The In-Depth Review Post

In-depth reviews are one of the most common pieces of content that you will create to promote products. These posts should be read carefully as they serve as sales copy and will convince your visitor to visit Amazon.

This article will give your buyer all the information they need in order to make an informed purchase decision. Below are a few suggestions for ingredients that you might want to add to each post:

  1. Talk to them about their experiences and what pain points they are looking for.
  2. All product objections should be addressed
  3. Highlight the advantages of each product feature
  4. You can find information that the Amazon product description does not cover
  5. Mention any negative aspects of the product
  6. Let them know where you want to purchase the product through your affiliate link.

2. Top Quality Commercial Content

A comparison post will typically feature two or more top-selling products from your niche. You might not want to see one product win, but to demonstrate how each product works for different people.

These posts will include the same elements as the review post, but they’ll also highlight the differences between the products and break down which product performs well under specific conditions.

3. The How-To Post

It is a good idea to create helpful posts, not just review content. If your website is focused on backyard furniture, you might create posts about topics such as:

  • Five Amazing 10-Minute BBQ Recipes
  • 10 Backyard Games for Families
  • The Ultimate Guide to Hosting a Backyard Cookout
  • How to determine when it’s time to buy a new grill

This content is purely informative. This content serves only one purpose: to reach your target market. It does not mention any products.

4. Roundup and Listicle posts

Listicle posts are extremely popular. These posts are often shared widely and can bring in a lot of visitors to your site. These posts may also be considered massive resources. This means that they could attract relevant links to improve your search engine rankings.

You could continue the previous example by adding some listicle posts to the list of backyard furniture:

  • 100 of the Most Inspiring Patios Around The World
  • 50 Experts in Design Discuss What Makes a Perfect Backyard
  • 30 BBQ Kings Will Show You How to Make the Perfect Kebab

Example of Amazon Affiliate Sites that Work Right

This post is full of information. It can be useful to look at real sites that are using this strategy correctly. Here are three examples of Amazon affiliate sites that have been successful in different verticals.

1. Kitchen Faucets Divas


This website reviews hundreds of different kitchen faucets. You will also find detailed how-to guides, and tons of other useful content. You will find product details and starred reviews in their review content.

2. Choose My Shaver


Pick My Shaver offers in-depth reviews of electric shavers. This proves that affiliate websites can be created around any niche. They provide comparison posts and detailed content to help you make sure you are getting the best razor for you.

3. Brain Pickings


This site is a little different from the typical Amazon affiliate site, so I hesitated to include it as an example. It does however show the variety of Amazon affiliate sites you can create. Your imagination is your only limit.

This site promotes books. While this won’t bring in a lot of affiliate income, you will get a commission on any other products that are purchased within the 24-hour period.

It takes a lot of effort to build a successful Amazon affiliate website. Even if you are a complete beginner, it is a great way for you to get started in the world of online work.

These steps will help you get started with your own website. It’s now time to get started! Consistent and sustained effort are the keys to success.