Best Online Digital Marketing Tools (Free & Paid)

Best Online Digital Marketing Tools

Digital marketing tools are essential for managing your marketing tasks efficiently.

Digital marketing tools to software for competitive analysis There is a broad range of tools that can assist businesses in managing the entire range of digital marketing.

In this article in this guide, you’ll find the best digital marketing tools you can use to help manage your company’s online marketing.

We’ve used for a long time for our own business , and we can attest to their reliability and efficacy.

Top 15 Digital Marketing Tools

These are the best marketing tools you need to grow your small business.

Best Online Digital Marketing Tools 1
  1. Google Search Console
  2. Google Analytics
  3. Semrush Marketing Platform
  4. MailChimp
  5. Canva
  6. OptinMonster
  7. TrustSpot
  8. LiveChat
  9. OnlyPult
  10. Yoast SEO
  11. WP Rocket
  12. SiteChecker
  13. Cloudflare
  14. Grammarly
  15. Vimeo

1. Google Search Console

Google Search Console Tool

Google Search Console is a free service offered by Google that assists you in managing and track your website’s position on Google Search results.

After you confirm that you own your website The tool will provide the performance metrics of your site’s search engine traffic , including impressions, clicks and clickthrough rates.

You can also check out the keywords your website is ranked for and which pages are ranked for them.

Through Google Search Console it is possible to submit your website to Google’s indexes through uploading an online sitemap or employing the URL Inspection tool.

If Google detects issues while crawling your website The issue is included in Search Console along with the solution, so you can quickly restore your website in good condition.

Our SEO Course Bundle includes a comprehensive guide on how to use Google Search Console to optimize your Google SEO performance.

Why you should use this tool?

Google Search Console is an important tool to manage the SEO performance of your website. It can be used to monitor the pages you have uploaded to Google and also to determine what pages of yours are indexed and rank for certain keywords.

The tool can also help you monitor any issues or errors that your site may have and help you repair the issues before they negatively affect the performance of your search engine.

  • Vendor: Google
  • Cost: Free

This is the most effective digital marketing tool to improve the ranking of your site when it comes to Google Search. It is a must-have for all types of online companies.

Visit Google Search Console

2. Google Analytics

Google Analytics Tool
Google Analytics Tool

Google Analytics is a free web analytics program that allows you to track the actions of your site’s users.

The tool lets you can get precise stats and reports about how your visitors arrive at your site which pages they browse which products they purchase and the places they leave your website.

The most important metrics that you can track with Google Analytics are:

  • Bounce rate
  • Pages per session
  • Session duration
  • Pageviews by page
  • Conversion rates
  • Product revenue

Google Analytics is a great tool to track your marketing campaigns. Google Analytics, you can monitor the performance of Google Ads and other marketing campaigns to track the revenues they generate as well as how traffic behaves.

Our Google Analytics Course will teach you everything you need to know about Google Analytics. Includes basic and advanced concepts.

Why you should use this tool?

Google Analytics is vital to every business looking to track the performance of their website. 

By using the tool it is possible to gain the full picture of which aspects of your website are the most important and what aren’t performing.

It is possible to analyze these data and use them to implement improvements that result in better outcomes for your company.

  • Vendor: Google
  • Cost: Free

This is the most effective online marketing analytics tool. It’s free and will assist you in understanding how visitors discover your website and interact with it.

Visit Google Analytics

3. Semrush Marketing Platform

Semrush Marketing Tool
Semrush Marketing Tool

Semrush is a set of online marketing tools that are designed to assist you to handle all aspects of digital marketing.

In all, there are more than a dozen different tools which allow you to accomplish many different tasks. This includes:

  • Finding keywords for both SEO and PPC campaigns
  • Finding opportunities to build your backlink profile
  • Auditing your pages for on-page SEO
  • Tracking the ranking of your target keywords

Semrush also aggregates information from various sites on the internet, allowing you to look at your competitors. You can view the top sources of traffic as well as their top-performing pages, backlinks and the keywords they employ for the PPC campaigns.

You can access Semrush for free , however with a limited amount of features. To enjoy the full array of features, you’ll need an annual subscription. There are three subscription plans to choose from:

  • Pro: $119.95 per month
  • Guru: $229.95 per month
  • Business: $449.95 per month

We have an exclusive agreement with Semrush to offer our readers a 14-Day Trial. Click here to claim your offer.

Why you should use this tool?

Semrush offers a complete solution to manage your digital marketing activities.

Your website can be synced to the platform to constantly check the performance of your website’s search engine as well as conduct technical audits in order to discover any problems with your website.

Additionally, you can observe your competitors’ movements to see what they are doing.

Best Online Digital Marketing Tools 2

By using the tool to research keywords you can identify valuable keyword options to decide which keywords to concentrate on when writing material or launching ads.

  • Vendor: Semrush
  • Cost: Starting from $119/mo (Get a 14-Day Trial)

It is the most comprehensive marketing platform. It’s user-friendly and allows you to do research and track your website from one system. Visit Semrush

4. MailChimp

MailChimp Email Marketing Tool
MailChimp Email Marketing Tool

The Mailchimp is an email marketing program which lets you control all aspects of your email marketing campaigns.

The program comes with a simple drag-and-drop builder, and also a variety of email templates that which you can use to make attractive emails.

Mailchimp offers advanced marketing automation which you can create automated email sequences, such as the welcome email or follow-ups on abandoned carts.

The software can be used to create highly targeted advertising emails by segmenting the subscribers of your mailing list according to the characteristics you select.

Mailchimp offers both paid and free plans. The free plan can accommodate as many as 2,000 contacts, but has limited features.

The paid plans come in three tiers; Essentials, Standard, and Premium. Prices are based on the number of contacts on your email list.

For Standard and Essentials plans, this starts at $14.99 and $9.99 respectively for up to 500 contacts.

Why you should use this tool?

Marketing via email has some of the highest returns of all kinds that digital advertising. With Mailchimp you can access one central tool to handle every aspect of your marketing via email.

Sign-up forms can be created and build your own list and divide users into groups based on various factors.

The software for email automation allows you to schedule emails in advance and creates automated emails that are initiated by specific user actions.

  • Vendor: MailChimp
  • Cost: Starts at $9.99 per month (free for up to 2,000 contacts)

This is the most effective email marketing software for small-sized firms. It provides a central solution to manage your email list as well as making messages. An easy and user-friendly tool for any type of business.

Visit MailChimp

5. Canva

Canva Online Design Tool
Canva Online Design Tool

Canva Canva is an online graphic design tool that which allows you to design many different images and designs, even if have any experience in graphic design.

Some of the designs you can create using the software include:

  • Infographics
  • Posters
  • Social media posts
  • Ebooks
  • Business cards
  • flyers

Canva provides thousands of free professionally created templates that can be used to begin your design.

There’s a drag-and drop editing interface that you can use to insert different elements like text boxes lines frames, charts, and text. You can also upload your own pictures to edit using the editor

Canva is completely free, but you’ll be able to access additional features and templates when you sign up for the paid plan.

Canva Pro provides extra storage and folders as well as over 100 million images of premium quality elements, fonts, and templates that you can use to create your design.

The plan is $12.99 monthly. New customers can avail an initial 30-day trial.

Why you should use this tool?

In the course of running your business, you’ll likely require certain types of graphics and visuals. These could include images for your Instagram account or banners for your website.

Canva is a very simple graphic design tool for creating any kind of visual design.

In addition there are thousands of design elements and templates that will aid you in creating beautiful graphics more quickly. There are also Graphic design classes for free to improve your expertise.

  • Vendor: Canva
  • Cost: Free ($12.99/month for Pro plan)

This is the most effective online graphic design program for all of your design needs. It comes with a simple-to-use drag and drop editor . Additionally, you can save your designs for reuse as well as efficient organizing.

Visit Canva

6. OptinMonster

Optinmonster Tool
Optinmonster Tool

OptinMonster can be described as an application for marketing that allows you to design sign-up forms that collect emails of your site users.

A few of the kinds of email forms that you can create are:

  • Floating bars
  • Lightbox popups
  • Inline forms
  • Exit intent forms

OptinMonster comes with drag-and-drop builder you can use to quickly build high-converting forms and also there are a variety designs that are professionally created that can aid you in getting started.

Optinmonster Interface
Optinmonster Interface

OptinMonster provides a thorough analytics dashboard you can utilize to monitor the performance of the various forms you use.

In addition, the program can be used to test A/B, which allows users to test multiple design options on your form.

OptinMonster is a paid-for marketing software and requires a monthly subscription. Four plans are to choose from:

  • Basic: $14 per month
  • Plus: $30 per month
  • Pro: $47 per month
  • Growth: $80 per month

Some of the more sophisticated features are available only with plans that are higher in price. For example, if you are interested in using the exit-intent feature, you’ll require at least an upgrade plan..

We have an exclusive agreement to offer our readers a 20% discount on all Optiomonster plans. Click here to claim your offer.

Why you should use this tool?

The secret to effective email marketing is the email list. With OptinMonster you’ll have the tools you need to boost the subscriber rate of your site visitors.

Drag and drop builders allows you to easily create beautiful forms. Additionally, the software seamlessly integrates with popular CMSs, or content management systems (CMS) such as WordPress.

  • Vendor: Optionmonster
  • Cost: Starts at $14 per month (Get 20% Off)

This is the top lead generation software that is suitable for all sizes of companies. It allows you to include any kind of sign-up for emails to your site in a matter of minutes.

Visit Optinmonster

7. TrustSpot

TrustSpot Social Proof Tool
TrustSpot Social Proof Tool

TrustSpot can be described as an online marketing tool that is used to gather reviews and other forms that of proof of social status from your target audience.

The social proof you gather to boost trust and credibility of your company.

There are many different ways that you can gather feedback, such as form for email reviews on-page and SMS messages.

Reviews you create are all consolidated into one location for easier managing. You can also add an RSS feed to your website or your social media profiles to show your reviews.

We’ve made an exclusive deal with Trustspot to offer our readers 10% off your first 2 months after your 14-day trial. Click here to claim your offer.

TrustSpot syncs with Google to enable the ratings for your eCommerce products to show up in the search results as rich snippets.

Why you should use this tool?

Social proof is an important element of gaining customers for any business. If you provide expert services, or you sell tangible goods prospective customers must be confident that they can trust your company.

Social proof provides this confirmation. With TrustSpot you can gather both product and company reviews and easily add them on your site so that your visitors can be able to see.

  • Vendor: TrustSpot
  • Cost: $19 per month (Get 10% Off)

This is the most effective software for marketing with social proof. This software provides you with the possibility to gather and combine reviews, images and Q&As of customers and easily upload the content to your website.

Visit TrustSpot

8. LiveChat

LiveChat Tool
LiveChat Tool

LiveChat can be described as an online marketing tool that gives you a complete system to manage your customer support operations.

With LiveChat you can add chat windows on your website , allowing you to chat with your customers in real-time.

If you’re offline, customers can use the chat feature to leave messages, which can be recorded as tickets.

It is possible to connect your support email with LiveChat to convert your new inquiries into tickets.

LiveChat offers more than 200 pre-built integrations for top marketing tools such as Shopify, HubSpot, and Salesforce.

This allows you to quickly connect the software with your website and also allows you to sync information (i.e. order information) for customer support communications.

Why you should use this tool?

LiveChat provides you with a central tool for managing and monitoring the customer service interactions of your customers.

With the chat window you will be able to connect with your customers live instead of waiting for answers to their queries.

For issues that take longer to answer the ticketing system organized allows you to keep in touch with your customers.

  • Vendor: LiveChat
  • Cost: $19 per month (14-day free trial)

This is the most effective method to communicate in conversation with customers. It is able to connect to other platforms, and gives you a centralised dashboard to manage all your interactions.

Visit LiveChat

9. OnlyPult

OnlyPult Social Media Tool
OnlyPult Social Media Tool

OnlyPult is an online marketing platform that lets users to manage all of their social media accounts from one location.

After you’ve synced your accounts, you are able to begin uploading images and videos to make your posts. You can then create your posts within OnlyPult.

Content can be planned ahead of time or sent out in real-time. The software offers the option of a social calendar to see a comprehensive overview of the times your content is promoted.

OnlyPult also offers an analytics platform that you can utilize to analyze the results of social media content.

Why you should use this tool?

OnlyPult offers a simplified method to manage your many social media accounts.

To avoid having to login on each account to create an article, you could instead make use of OnlyPult to create posts on multiple social networks simultaneously.

Additionally, you can schedule your posts in advance , as instead of manually posting every day currently.

  • Vendor: OnlyPult
  • Cost: $15 per month

This is the ideal tools for marketing on social networks available to manage all of your social media accounts. You can link your different accounts to make, schedule and review posts on an integrated dashboard.

Visit OnlyPult

10. Yoast SEO

Yoast SEO Tool
Yoast SEO Tool

Yoast SEO is a WordPress plugin to WordPress. It is a plugin for WordPress CMS. It was designed to help you optimize the key SEO aspects of your WordPress website.

The plugin can assign a targeted keyword to each page or blog post.

Yoast will help you improve your search results by providing you with an overall score as well as suggestions for improvement.

Yoast allows you to build a sitemap. You can also manage URL redirects, and alter you breadcrumbs and structured data fragments.

The plugin also manages other aspects of SEO aspects behind the scenes to ensure your site is always to date with the most recent SEO best techniques.

The plugin is completely free to use. It also comes with an upgrade version for a fee of $89 for a single site.

Why you should use this tool?

There’s a lot involved in optimizing your site for SEO. Yoast offers a user-friendly solution to manage all of the crucial SEO aspects right on Your WordPress dashboard.

Through this tool you will get specific information about the things you must do to optimize every page to be optimized for the keywords you want to target.

  • Vendor: Yoast
  • Cost: Free

This is the top SEO plugin for optimizing for your WordPress website. The program is free and allows you to optimize technical and on-page elements within WordPress.

Visit Yoast SEO

11. WP Rocket

WP Rocket Page Speed Tool
WP Rocket Page Speed Tool

WP Rocket is an WordPress plugin that lets you significantly enhance the performance and load time of your website.

It accomplishes this principally through various types of caching, reducing CSS or Javascript files, as well as integrating the content delivery network (CDN).

We utilize WP Rocket for our own website and were capable of achieving a 100 percentage score in the page speed insight test both on desktop as well as mobile.

Reliablesoft Core Web Vitals Score
Core Web Vitals Score

Why you should use this tool?

Speed of your website is crucial for online companies. WP Rocket gives you a tool that can quickly improve your website’s performance without an extensive understanding of technology.

Caching and other optimization techniques are complicated and can cause problems with your site if they are not configured correctly.

This is what often happens to webmasters who utilize different WordPress caching plugins that have more complex configurations.

WP Rocket removes this problem by taking care of all the complex tasks within the background. All you have to do is turn on some settings to enjoy an enormous increase in performance.

  • Vendor: WP Rocket
  • Cost: $49 for one year of support and updates.

This is the best WordPress plugin to speed up your website. You can configure the settings in a few steps without needing to touch a line of code.

Visit WP Rocket

12. SiteChecker

SiteChecker Tool
SiteChecker Tool

SiteChecker is an instrument for digital marketing that allows you to analyze the search performance of your site.

With the feature of daily rank tracking You can track where your site ranks on important keywords, as well as how this trend changes as time passes.

Backlink tracking allows you to view the number of backlinks you’ve gained and lost for your website to determine the effectiveness of your link-building plan.

SiteChecker comes with an Site Audit tool that you can use to check the SEO technical and on-page aspects of your website.

The software is integrated seamlessly into Google Analytics and Google Search Console to collect precise traffic information.

Analyze Website Traffic with SiteChecker Pro
Analyze Website Traffic with SiteChecker Pro

SiteChecker requires a monthly subscription. Three plans are available with the exact features, however the number of backlinks and keywords you can see scales is available with the higher-tiered plans.

The cost for the basic plan begins at $29 per monthly. You can get less by signing up for an annual renewal.

We have an exclusive agreement to offer our readers a 30% discount on all SiteChecker plans.

Why you should use this tool?

Sitechecker offers a wide range of tools to manage search engine optimization for your web site. The Tracker for Rank Tracker allows you to quickly check the performance of your site and how it changes over time.

By using the On-Page-Checker, you can conduct technical audits for all of your website pages to identify any issues which could affect your SEO’s performance.

You can also create the monitoring of your website to receive notifications for any changes that are notable on your site.

  • Vendor: SiteChecker
  • Cost: $29 per month (7-day free trial)

This is the top website SEO checker and audit tool. It lets you monitor your keywords’ rankings, look at your backlink profile and perform on-page audits in order to ensure that your site is SEO-friendly.

Visit SiteChecker

13. Cloudflare

CloudFlare CDN Tool
CloudFlare CDN Tool

Cloudflare is a security and performance firm which provides free access to its cloudflare, a content delivery system (CDN).

The CDN features edge servers that are located strategically in geographical locations that allow your site to load more quickly for visitors across the globe.

The CDN offers a variety of important security features , too. Included are a free SSL secure socket layer (SSL) certificate as well as DDOS security.

Cloudflare offers both free and paid services. The free version offers CDN, SSL, and distributed denial-of-service (DDoS) security against attacks.

The basic Cloudflare features, such as the CDN is available for no cost. There are also paid plans available that offer greater functionality.

The paid plans start at $20 a month and include additional features like a web application firewall, image optimization, and additional page rules.

Why you should use this tool?

If you wish for your website to run smoothly and be successful, you need a CDN is an essential element. Cloudflare is among the most well-known CDNs around the globe because it provides excellent performance and performance gains while also improving your site’s security.

In addition it is worth noting that the CDN is completely free and easily integrates with the most Web hosting companies that are well-known and Content management systems.

  • Vendor: Cloudflare
  • Cost: Free

This is the ideal CDN option for any kinds of websites. It is possible to set up the CDN with just a few steps and you will immediately notice the security and performance enhancements for your site.

Visit Cloudflare

14. Grammarly

Grammarly Grammar Checker Tool
Grammarly Grammar Checker Tool

Grammarly is a tool for marketing that aids in writing. The program scans your writing for grammar errors as well as other errors, so that you can swiftly make corrections and create top-quality writing.

You can access Grammarly’s Grammarly editor inside your Grammarly account, or download extensions that allow you to connect to the Grammarly software into Google Chrome, Microsoft Word as well as Google Docs.

The editor gives an overall score which reflects the quality of writing in the document. It also provides an readability score which measures the level of difficulty (or easy) your text is to read.

Grammarly is completely free to use, however you can enroll in a paid subscription to receive more in-depth advice regarding how you can improve your writing.

The premium plan costs $30 per month or ($144 per year).

Why you should use this tool?

Grammarly greatly reduces the time it takes to write excellent content. The tool highlights all words, phrases or sentences that require to be changed are highlighted.

If you hover over the highlighted area, Grammarly shows you how you can fix the mistake and lets you complete the correction with just a single click.

This can enhance your writing skills since you don’t have to be concerned about missing mistakes since Grammarly will detect the majority of them.

  • Vendor: Grammarly
  • Cost: Free

This is the most effective writer’s assistant for all of your copywriting requirements for digital marketing. It can be added into Google Docs or Microsoft Word for real-time recommendations regarding how you can improve your writing.

Visit Grammarly

15. Vimeo

Vimeo Online Video Platform
Vimeo Online Video Platform

Vimeo is an internet-based marketing tool that can be used for making, editing and broadcasting video.

The video editor comes with hundreds of templates that you can be used as a starting design ideas.

If you choose to use an existing template for a social media advertisement or you start with a blank page using the editor, it is simple to add videos and text as well as choose background music.

Apart from making videos, you could make use of the software to broadcast live a webcast or any other virtual event.

Vimeo is a place to host and save your videos, as well as an online platform for sharing your videos with others and view videos uploaded by other users.

You are able to use Vimeo in the limited capacity of no cost.

To use all of the advanced video editing features, you’ll need to sign up for a paid plan. There are four options to choose from beginning at just $11 per month on the Plus plan.

Why you should utilize the tool?

Vimeo offers a complete solution to create and manage videos to support your digital marketing strategies.

You can make use of one of the many templates available to create an easily created video for your advertisements for Facebook, Instagram, and other social media platforms.

The editing interface is easy to use so you do not need advanced design experience to create videos that align with your business.

  • Vendor: Vimeo
  • Cost: $12 per month

This is the most effective digital marketing platform to meet your video requirements. Numerous templates and an intuitive editing interface makes it easy to create engaging videos for your company.

Visit Vimeo


The table below outlines the digital marketing features and compares the cost of the most popular digital marketing tools.

Marketing ToolMarketing ChannelCost
Google Search ConsoleSEOFree
Google AnalyticsAnalyticsFree
SemrushSEO, PPC, Content Marketing, Link Building$119/mo
MailChimpEmail Marketing, Retargeting$9.99 per month (Free plan available)
CanvaWeb Marketing, Graphic DesignFree
OptinMonsterConversion Optimization, Email Marketing, Retargeting$14 per month
TrustSpotUser Reviews, Social Proof$19 per month
LiveChatLead Generation, Customer Retention$19 per month
OnlyPultSocial Media Marketing$10.50 per month
Yoast SEOSEOFree
WP RocketCore Web Vitals, Website Speed$49 per month
SiteCheckerSEO Audit, Technical SEO, Rank Tracking$29 per month
CloudflareCDN, Website SecurityFree
GrammarlyWriting Assistant, CopywritingFree
VimeoVideo Marketing$12 per month

Disclaimer: Some links contained on this page are affiliate links, meaning if you buy a product using our link we may earn a commission. This commission comes at no additional cost to you. These are the digital marketing tools we use and fully recommend for managing your online campaigns. You can read our full affiliate disclosure here.