Absolute Links vs. Relative Links – SEO Intrinsic Value

It is widely regarded that absolute links provide the best SEO value. They have less potential for getting messed up when being indexed and don’t have the same risks that relative links do when it comes to hurting your domain. Let’s take a deeper look at absolute links vs relative links and why absolute links are more valuable when it comes to SEO.

Neutralizing Scrapers

If you make use of relative links, scrapers can easily come in ad scrape your website, slap on a new domain name and create new website on the back of you work. With absolute links, scrapers can’t do that. Absolute links have an additional complex that provides protection to your website.

Help To Ignore Duplicate Content

One of the most significant advantages of using absolute links is that it minimizes any issues that are related to duplicate content. Essentially, absolute links ensure that Google doesn’t need to decode between various URLs on your website to ensure that they get the original content. The biggest issue with relative links, however, is that in most cases, they’re not set up properly to diet to the original URL.

Then this happens, there become various live domains for your website. Absolute links will help to clarify where Google should be investigating. While the may be benefits on the development site by using relative links, there are also risks to your website and business.

Crawling Assistance

Google crawlers follow the internal links found on webpages to crawl for more associated pages. There is a limited number of URLs that these people crawl. This means that if Google comes across your website and you have a lot of pages, it is more likely to leave that site.

With absolute links, Google is actually able to streamline this crawling process. However, apart from saving time, it will help ensure that the crawlers are encouraged to come back and crawl more pages, which will go on to strengthen SEO efforts.

Advantages of Relative Links

While absolute links are typically the better option, it wouldn’t be fair to at least not touch on some of the advantages of relative links. There are two main advantages, both related to web development: efficiency and staging environments.

Relative links cut down the length of the entire URL because they don’t include the website domain in the link. Relative links remove the redundancy of having to type out the website domain with every link, thus cutting down on the time and making the process more efficient.