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Do you remember the days when organic reach was easy on Facebook?
You would publish a post, and your Facebook followers will see it almost immediately in their newsfeed. Now, it is a time to work hard and get Facebook Organic Reach by applying below mentioned criteria.
Growing your Facebook fan page used to be simple.
Edge rank was introduced and organic views began to drop unless you were able to achieve the magic formula for engagement in a short time period that gave your post more life, reach, and views.
The seemingly instant edge rank was quickly lost and ads became the primary means of reaching your audience. Organic reach was no longer possible.
Oder did it?
Today’s article will argue that Facebook’s organic reach can be harnessed to increase customer conversions in an online store.
These are the Top Tips to Increase Organic Reach on Facebook. How can you reach your full potential in Facebook’s declining organic reach? This article will discuss the best ways to ensure your posts are seen in 2021, and beyond.
How To Gain Facebook Organic Traffic
Oh, Facebook organic reach. Social media marketing has been a subject of controversy and headaches like no other.
Although it is obvious to spend more money on paid Facebook ads, organic posts still have a chance. The algorithm can be adopted by you, reaching a large audience, and making Facebook an effective distribution channel to your organic content.
How do you do it? These are the essential tips. You can skip to the next tip by clicking on the links or simply scroll down.
Facebook ads are great for testing the market and quick growth. Facebook is still a community-based platform. As such, if your brand adopts a community mindset, you can win every day without spending more than your creativity and time on social media marketing.
Before we get into the various ways to increase organic traffic, it is important to make sure your page attracts as many people as possible and encourages comments.
For organic growth, set up your Facebook page
As you read this post, I am going to assume you have a Facebook account. Although it may look like a ghost town at first glance, it is actually there.
If you don’t have a Facebook page , you should.
Make sure you add visual content that is eye-catching. Make sure to use a header and cover photo that represents your brand. Also, make sure you include the about section. This will let visitors know who you really are, how you can help them, and where they can contact you. Complete the About section to let visitors know who and how they can contact you.
Dresslily – Brand Example
Now you can set up a Facebook Shop for your ecommerce shop.
Facebook is making major changes to the shopping experience. You can turn your business page into an complete end-to-end ecommerce store with product tags in posts. This allows visitors to click on a Facebook advertisement and instantly buy using the integrated Facebook checkout system (only available in America at the time).
However, you are not required to use all the features.
Instead, you can create a Facebook shop, show your products and then direct the visitor to a Facebook product page. This will take them back to your website for checkout.
Brand Example – Happy Clothing Company
You can also use FB to create your visual frontend and add a “Shop Now” button under your header. This will include links to your checkout pages and store in your posts.
Rosegal Brand Example
Whatever your product, it’s a great idea to showcase them on Facebook. We’re going to put in significant effort to increase reach, engagement and reach on Facebook.
Facebook will always show you some love for keeping your fans on Facebook. So the more engagement we can do before they click through to our ecommerce store, the better!
Let’s get started on 15 ways to increase your organic reach on Facebook.
1. Make sure your content aligns with your brand ideal
This post is your last chance to read anything else. This section is important.
Brands that are able to get to grips with their brand is the secret sauce.
Q: What does Dove, Redbull and Nike have in common?
A: They have established and are well-known brand ideals.
img alt=”Dove’s focus on beauty and positive body images is more talked about than its bath products.
Dove is more well-known for its positive body image and focus on beauty than for its bath products. You might prefer Nike Airs over another brand because of the quality of their shoes, but it is their statements of motivation and diversity that make them a household name.
Although you may prefer Nike airs over other brands due to their quality, it is their statements of motivation and diversity that make them a household brand.
These brands focus more on their higher ideals than their products. These brands speak to people’s world views, not their desire for a new pair of trainers or a shower gel.
Consider your Facebook strategy before you post randomly. These are the questions you should ask yourself.
- What is your ideal brand?
- What is your higher purpose?
- Who are your customers?
- What is their worldview?
People don’t buy what you do, they buy why you do it
Leo McGivena, an advertising man, once stated that no one needs a drill. What they want is the hole.
If you don’t have a better question, ‘What’s your hole’?
Simon Sinek’s Ted Talk “ Start with Why” he deeply stated these words:
People don’t buy what your do, they buy why. It is not the goal to do business with everyone who needs what you offer. It is important to do business only with people who share your beliefs.
“The goal is to do business only with people who believe the same things as you”
What are your beliefs?
It is much easier to create content about your brand’s ideal once you have a good idea of it. You can share content that your Facebook fans will find meaningful and engaging on your newsfeed.
You no longer have to compete with other niche competitors selling the same products. “No longer will you be fighting against other competitors in your niche selling similar products.”
Now, you’re selling a new story to your Facebook followers. “You are now selling a new story to your Facebook followers.”
Use video
Video is not just a nice option. Video is no longer a nice option in today’s TikTok and IG Reel driven world.
If you are looking for engagement on Facebook, the video must be native to Facebook.
It doesn’t make sense to upload to YouTube, or share the link. Studies of the Facebook algorithm reveal that links have less reach, and b) any YouTube link is not as accessible as the one previously mentioned. YouTube links get less reach.
It’s easy to upload to Facebook these days as to YT, so why not both?
Uploading videos to Facebook
You might have seen a message on your Facebook page inviting you to use the new business suite to manage both your Instagram and your page.
You can still use the publishing tools feature to add posts. However, this is an optional feature.
It’s not difficult to do, and it’s much simpler than the existing publishing options. However, I expect that we will see some updates and changes in the next few months.
Open Business Suite and click “create post”.
Add the text to your post in the same way as publishing tools.
Click the Upload Video button.
NB: The video can only be used on Facebook if you wish to use Facebook’s editing features. You can upload it to both IG and FB if it has been pre-edited.
Upload your video, and schedule it. That’s all!
Different types of video
Video has many options. You have the option to pre-record or use Facebook Live video.
Face-to-face videos are a great way to show your fans who you are and what makes you happy.
10. 10. Promote Quizzes
Quizzes, which are similar to sales and giveaways on Facebook, are a great way to market your business.
A viral phenomenon that fulfills so much of our human behavioral psychology, a quiz can help you to increase your Facebook likes, engagement and sales.
You may have noticed that quizzes are more popular in recent years, as companies large and small realize the potential of these tools.
It’s now easy to create a quiz on Facebook and have it hosted there. Apps exist for this!
My favorite is TryInteract
Both the quizmaster’s and quiz takers will find it attractive and simple to use.
You can also try these other quiz apps
- Qzzr
- Survey Monkey
- Survey Anywhere
- Brandquiz
There are many more!
All of them integrate seamlessly with major email providers, so you can increase reach and engagement while building your email list.
These are some great tips to run quizzes that will be remembered.
- Always start with the end in your mind. Which question is so important that your target market would be willing to leave their email address in order to find the answer?
- Ask engaging, fun, and simple questions. It’s not an exam, so have fun!
- Keep it brief. Your audience isn’t here to see a Spanish Inquisition. To help your audience better serve you, think about the most important questions that you would love to ask. Don’t ask questions just to get answers.
- Visualize it. You can create both text and image questions with tryinteract.com (no affiliation, of course, just a great tool)
- Measure and test! You’ll need to test and measure different formats to find the one that works best for you and your audience. If your first quiz fails, don’t lose heart. Keep trying, the method works!
11. Regularly post stories
Stories can be compared to reality TV shows online. People love to see the real-time, behind-the-scenes stories in their news feed.
Facebook Stories boasts more than 300,000,000 active users every day!
With a little creativity, you can get your eCommerce business in front a lot of people.
Videos don’t require editing, photos don’t need filtering and you don’t have to write a script. Simply hold your phone and you can go.
Whatever your business, it doesn’t matter. It’s going to increase your engagement if you post at least two stories per day.
If you, like me want to be able to capture the right shot every time and not constantly on your phone, or ruin family holidays, then here are some ways you can streamline your storytelling.
Step 1
Make a plan to share the stories that you believe will be most popular with your audience.
Here are some ideas:
- Show us behind-the scenes footage of how your product is made and packaged
- Send photos/videos or fun clips of your product being used. Encourage customers to send photos and videos.
- Use quotes and fun sayings to share about your business/brand
- Promo code or discount code to share
- Promote a blog post or piece published content
- Celebrate a National holiday that is relevant to your brand
- You can show behind-the scenes footage of your home, office, garage, factory, or other location where you run your business.
- You can get feedback via polls and Q&As about potential new product lines
- Promote a product launch
- Participate in a contest
- Encourage a game of in-house or quiz playing
- Ask your employees to contribute to your stories
- Tell your brand story
- Get customer reviews
- Changes to your website, cover photo updates, new prices, etc.
Brand Example – Best Self Co
Again, your imagination is all that’s needed.
Step 2
Spend a few hours every week/month recording 5-10 second videos, putting together photo clips into montage videos and adding text/animations to them.
Hot Tip This part could be outsourced. The video, photos and footage are then gathered and given to another person to make little videos, photomontages, or creative images.
You can find this type of work by visiting upwork.com/fiverr.com. There are hundreds of applicants.
Step 3
Finally, sign up to an app such as Buffer or Hootsuite so you can schedule your stories one week in advance or, preferably, a month.
It’s easy to let it all happen while you continue your business or living your life.
12. Create a Facebook group
It is possible to think that starting a group around your brand seems counterintuitive.
Why hide behind closed groups when you can show your brand?
However, if you view your group as your “ultra-interest potential customers” or create a group only for customers, you are not only encouraging repeat purchases, feedback on current products and selling out early-bird launch sales, but you are also building a marketing army.
These are your fans, your raving customers, and the ones who will spread your products to their friends, families, and communities.
They will tell the world how you treat them!
These are some suggestions for setting up and running an e-commerce group.
Increased engagement and conversion rates are key to audience growth.
- You can create a group that anyone can view and offer discounts to members.
- You can add polls and quizzes to your interactive Q&A.
- Host regular FB Lives
- It can be used to encourage user-generated material
- Get feedback and publish product launches
To repeat customers, upsells, and to nurture existing customers
- For a customer only, create an exclusive closed group.
- Exclusive promotions and discounts for repeat purchases and upsells
- Refer friends to increase brand exposure.
13. Increase Reach and Engagement on Facebook while Growing Your Email List
Social media, instant engagement and messaging, groups aside, building an email list can still be a powerful way to increase engagement across all your social channels.
Similar to a group, if someone signs up for something you offer for free or has engaged with you in any way, you will have their contact information. They are likely to be not only a client but also a key part of your marketing team.
Facebook can be used to give valuable freebies your audience will love.
While we’ve already discussed quizzes, freebies, there are other options for list builders.
- An ebook
- A PDF guide or worksheet that is relevant to your product
- Discount voucher
- This guide will help you to do the right thing.
- Training videos available for free
- Free shipping
- A template/cheatsheet/list
A lead magnet for email list building must be something that your audience finds valuable enough for them to give their email address.
Big Life Journal – Brand Example
Your audience will be grateful for the freebies you offer and will engage with your posts about your brand and products.
You can use your nurture campaign to grow your email list to redirect them to your Facebook posts. This encourages engagement and further growth.
A Facebook pixel can be used to track performance across all platforms.
It’s an engagement loop!
14.Repurpose existing content
You have no doubt already created content.
Most likely, you have many product images, blog posts, company information, contact details, and shipping policy.
Perhaps you have the most creative abandoned cart emails or created the best customer sales email.
You may also have customer testimonials.
You can turn whatever you have into engaging posts on Facebook that engage your audience.
Keep in mind that the more human your brand is, the greater the reach and engagement.
Get creative by digging through all your content archives!
- Upload high-quality product images
- Add product descriptions
- Discuss your free shipping policy
- Review products and leave testimonials
- Post your return policy
- Post about your upsell opportunities
- You can add any blog posts and educational content that you create
- Post about your brand story
- Talk about the manufacturing process of your products if you feel it is relevant
- Discuss how to take care of the products
- Write about your top sellers
- Posts with your contact information encourage people to get in touch
Take a look at your website line-by-line and see if there are any interesting ways to make your Facebook page more engaging.
15. Engage Engage
If you aren’t willing to engage with your Facebook fans, you can’t expect them to engage with you.
Every comment should be read and responded to. You must respond quickly to all messages, take the time to listen to feedback and then create new content or products.
Start Today with Brand Example
According to studies 86% Americans believe transparency is more important than ever. So be transparent, show humanity, and show that you are a real person who understands the needs and wants of your customers.
Summary
It is clear that increasing your organic reach on Facebook will require some effort.
Your reach will increase if you have more engagement. So, it is important to focus on your customers’ needs and wants.
According to the founder of the largest ecommerce company worldwide,
“The most important thing is to Focus Obsessively focusing on the Customer. Our goal is to become the most loved people on earth. Customer “We see ourselves as a customer-centric company.” Customers We are invited guests at a party and are the hosts. Every day, it’s our responsibility to ensure that every aspect of the event is successful. Customer Experience a little better.” – Jeff Bezos
Concentrate on your customer and create content that resonates. Respond quickly, listen well, have fun.
